William Pollard once said “Learning and innovation go hand in hand. The arrogance of success is to think that what you did yesterday will be sufficient for tomorrow.”
I see it all the time. An upper cervical doc has been working hard at building their practice and then their progress suddenly stalls.
Or they were consistently attracting new patients on a monthly basis but now their new patients are completely inconsistent where one month they have a bunch but the next month they had very few.
These are a few of the most common reasons why doctors do not have stable practices.
To me, the definition of a stable practice is when your practice is to a level where you could go on vacation for two weeks and your practice would never miss a beat. Or you could sustain an injury that caused you to miss a month of practice and your practice would continue to build and produce.
Basically, a stable practice is a practice that is NOT completely and totally dependent on you to produce results.
So if you feel like you are on a roller coaster in practice where you had tremendous success and then you stalled or you really want to get to the level where you have a stable practice, then keep reading.
We are going to investigate three ways that the arrogance of success may be the issue.
#1 You Have Stopped Doing the Things You Did To Be Successful In The First Place
Have you ever had a very effective way that you were doing something in your practice and now you no longer do it?
For instance, you used to do progress exams with your patients on a regular basis but now you don’t do them at all.
Or you used to do team meetings on a weekly basis but now you only do them when you have major problems within the office.
Or you had a very effective marketing program that was consistently generating new patients, increasing referrals and improving retention and re-activations and you stopped doing it to save money.
Why does this happen?
Frequently, when we are pushing hard to accomplish a particular goal or a certain level of success in anything, once we reach that predetermined level it’s within our nature to want to relax.
I’ve heard doctors say it before this way “sometimes I wish I could just take my foot off the gas for a while.”
The truth is in an upper cervical practice there is no status quo.
Your practice is either growing or dying. Either increasing or decreasing.
In practice and in life we should always seek to be growing.
When you find systems, procedures, marketing etc. that works for your practice KEEP DOING IT.
When you stop doing the things that made you successful in the first place, you won’t be for successful for long.
#2 You Believe That You Have To Do _________
The second way the arrogance of success can limit your ability to grow and thrive in practice is a mistaken belief that you have to do _________.
Blank could be exams, x-rays, consultations, analysis, adjustments, report of findings etc.
But the truth is you can have control or you can have growth but you can’t have both.
In order to grow, you must give up some control and also understand that nearly every part of your business can be delegated to someone else.
With the proper systems in place that contain solid procedures and the right people, predictable and highly effective results can happen.
A delegate and elevate philosophy can help take your practice to a whole different level.
When you delegate responsibility to others on your team it elevates them to a different level and also elevates you in your ability to do other more important responsibilities for the practice and your personal life.
Teamwork makes the dream work.
#3 You Lose Your Humility
Sing the song with me… If you’re humble and you know it…no, you’re not 🙂
Humility is a difficult subject to discuss sometimes.
But the truth is sometimes when we reach a certain level of success we become filled up with pride and arrogance.
A humble person knows that they have never arrived.
There is always more to learn.
Someone who is filled with arrogance can become greedy and forget the importance of giving to others including their team members.
When we don’t share our success with our team monetarily, resentment begins to build within your team.
Take care of your team and they will take care of your patients.
Doctors, please don’t let the arrogance of success sideline you.
Avoid these pitfalls so you can build your practice to a stable level with multiple associates.
Because it’s time to take upper cervical to the world!
And your community needs you to have an awesome practice.