What I Have Learned from Top Upper Cervical Doctors
Over the past 2 ½ years I have interviewed many of the top upper cervical doctors in the world including:
- Jeff Scholten
- Michael Lenarz
- Ray Drury
- Julie Mayer-Hunt
- Robert Brooks
- Todd Osborne
- Justin Brown
- Larry Arbeitman
- Christina Meakim
- Nick Tedder
- Shawn Dill
- Drew Hall
- Kerry Johnson
- Terry McCoskey
- Rachae Bell
- Jamie Cramer
- Jonathan Lazar
- Stan Pierce Jr.
- Ian Davis-Tremayne
- Lee Yardley
- Anthony Monnin
- Cliff Fisher
- Lucas and Amy Watterson
- Corinne Weaver
These are doctors who are collecting between $40,000 per month all the way up to $200,000 per month and are seeing between 150 patient visits per week all the way up to 600 patient visits per week.
These doctors frequently have several associates and many have multiple offices and large teams to serve their communities.
There are certain recurring themes that I keep hearing from these doctors that I wanted to share with you today. Whether you are a practicing upper cervical doctor or a student these insights of the top doctors in our profession could prove life-changing if applied.
7 Practice Success Keys
A consistent theme that I see come up over and over when interviewing these top doctors is the importance of their mindset. Certainty, clarity, and confidence are crucial when communicating upper cervical and leading your team and your patients.
A strong upper cervical chiropractic philosophy is also an important part of maintaining a passionate and congruent headspace that is then communicated to patients. Controlling what goes into your mind is vital to success. As Zig Ziglar said, “You can change who you are and where you are by changing what goes into your mind.” What you think about all day long matters.
Here are just some of the interviews we have done that have discussed mindset:
Having solid systems in place is another recurring theme when talking with top doctors. Having consistent systems for doctors and staff including phone procedures, consultations, exams, x-ray protocols, report of findings, progress exams etc. are an integral part of a successful upper cervical practice.
Here are just some of the interviews we have done that discussed systems:
Investing in Your Team
Another recurring theme we hear from top doctors is the importance of investing in your team including yourself, your associates and your support staff. From technique training, staff training and mentoring we have had many discussions centered around investing in your team.
Here are just some of the interviews we have done that discussed this topic:
Many of our doctors have also discussed the importance of having fun in practice. Enjoying what you do and why you do it is infectious.
Here are some interviews on how to have more fun in practice:
Big Picture Thinking
The top doctors in our profession tend to think about the big picture and tend to focus on how to support and grow upper cervical as a whole. They avoid isolationism and invest both monetarily and in a volunteer capacity to upper cervical technique and other chiropractic organizations for the betterment of the profession.
Here are some examples of conversations centered on this area:
Internal Referral Generation
Ultra successful doctors within our profession are also focused on consistently generating internal referrals.
Here are some examples of internal marketing discussions:
External Outreach Initiatives
Along with internal marketing referrals top doctors also frequently discuss the importance of community outreach marketing to help more people and have more fun in practice.
Here are some examples of external marketing discussions:
If you desire to be an ultra-successful upper cervical chiropractor then I would highly recommend focusing on these seven key areas. Identify the area or areas that you are struggling with the most and use these free resources above to learn from some of the best and most successful doctors in our profession.
Here they are again:
- Investing in Your Team
- Having Fun
- Big Picture Thinking
- Internal Referral Generation
- External Outreach Initiatives