Awareness and Reputation: Two Sides of the Coin Necessary for Chiropractic Internet Marketing Success
In the past four years of working with nearly 200 doctors and helping them attract over 8000 new patients, we have learned that there are two extremely important parts to chiropractic Internet marketing success.
Awareness and Reputation
You can create an abundance of awareness but have no or a bad reputation and not get results.
Or you can have the best reputation on the Internet and have hundreds of online reviews and video testimonials and not have an awareness campaign and get little to no results.
So today we are going to examine what it takes to be successful online specifically looking at awareness and reputation.
For online marketing to be successful you need to be everywhere online. Or at least everywhere online where your target market hangs out.
This could be Facebook, Google, YouTube, Pinterest, Instagram or other places depending on your market.
Developing a strong online awareness campaign is both art and science.
It is necessary to have an in-depth understanding of your target market and how to communicate with them about upper cervical.
The better you can understand and communicate on the social platforms and search engines where your target market is looking for help the better your awareness campaign will work.
Reputation is the other side of the coin.
Just as important as it is to be everywhere online your target market is, it is just as important to be everywhere online WITH a great reputation.
If you have poor or no online reviews on Google, for instance, you can create all the awareness in the world and your results will be limited.
Also if you are in a large metropolitan area and you have poor or no online reviews on Yelp you can have the same problem even if you have a strong Google presence.
And lastly, if you do not have video testimonials that are consistently contributing to your trust, credibility, and likability online including Facebook, YouTube and on your website then your online marketing program results will be diminished.
If you want to learn more about how our Upper Cervical Marketing System produces both awareness and reputation for your Upper Cervical Practice schedule a market analysis and blueprint with our team where we will evaluate your market potential and give you our plan for success.