Chiropractic Marketing Strategy: How to Market Your Chiropractic Clinic
As I have said many times on this blog, marketing and promoting is an essential part of a successful chiropractic practice. Every million-dollar practice that I had ever interacted with understand the absolute necessity of promoting your upper cervical chiropractic practice both internally and externally. This does not excuse you from pursuing excellence with your technical skills. In fact many of the practices that I have seen that are the most successful, have a commitment to both technical excellence and solid business practices including marketing and promotion.
So what are the best ways to promote your chiropractic practice?
Hint: don’t put all your eggs in one basket:)
In my answer, I’m going to go back and forth between internal promotions and external promotions. This is exactly how you should promote. Always having consistent internal and external marketing activities will help you get the best possible results with your upper cervical chiropractic marketing.
6 Ways To Promote Your Chiropractic Practice
A landmark of the majority of upper cervical chiropractic practices that are highly successful is a consistent internal education program that involves a weekly or biweekly healthcare class for new and existing patients. If you are interested in the hows and whys of doing a successful healthcare class click the link above.
Marketing your upper cervical practice through online marketing is a no-brainer at this point. People in your local community are online all the time. Facebook, Google, YouTube, Twitter, Google Plus, etc. are part of a majority of your ideal patient’s daily lives. To get started with online marketing take our complimentary email course 7 Steps to Online Marketing Success.
There are a number of effective internal event promotions to stimulate referrals. Including:
- Patient Appreciation Days
- Holiday Promotions (Christmas, Valentine’s Day, Memorial Day, Fourth of July, Labor Day etc.)
- Food, Clothing, Toy Drives
Click here to learn more about internal events.
External Speaking Events
Lunch and learns and other external speaking events can be excellent sources of new patients. You can do talks at gym’s, health food stores, businesses, churches etc.It is important to be able to do an effective close. Dr. Brad Glowaki is well known for his speaking event marketing. You can learn more about him at his website http://www.newpatientmaven.com/.
Community Awareness Events
This is another excellent strategy. It is kind of a combination between the internal and external event. The basics of it are to bring in an outside speaker and promote the event in your office and in your community. Typically you can do the talk at a church, community center etc. James Tomasi was an excellent speaker in this type of event. However, he no longer does these types of events. Dr. Ray Drury and his book The Best Kept Secret in Health are currently my best recommendation for this type of event. Dr. Drury is an excellent speaker and his book is fantastic. You can find out more information about Dr. Drury at http://www.drraydrury.com/.
As Dr. Jeff Scholten says to get professional referrals the first step is to be professional! Building relationships with healthcare practitioners in your community is another effective strategy for generating external referrals. This takes time and a commitment to professionalism and the best possible care for the patient. To find out more about generating professional referrals check out my recent interview with Dr. Jeff Scholten here.
To have a successful upper cervical chiropractic practice it is important that you don’t put all of your eggs in one basket but diversify your marketing into internal and external marketing activities to generate the best possible outcome. These six strategies are six of the best and most consistent ways to produce results through your chiropractic marketing plan.