The Upper Cervical Marketing Podcast Episode 5 Show Notes:

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Episode 5: Dr. Corinne Weaver: Communicating the Upper Cervical Chiropractic Lifestyle

Dr. Davis:  Dr. Corinne Weaver has been a lifelong resident of North Carolina. After doing her undergraduate education in North Carolina, Dr. Weaver attended Life University in Murietta. During her childhood, she had a history of asthma and allergies, which became a part of her life, and she thought she had to live with. Dr. Weaver received her first Upper Cervical adjustment at the age of 21, and her health begun to improve with continued Upper Cervical care. This has changed her life into a drug-free wellness lifestyle for her and her family. She enthusiastically discovered her calling of healing others through Upper Cervical care.

Her very successful practice is now in Indian Trail North Carolina, near her hometown of Charlotte. Dr. Weaver is also married with three kids and is very passionate about Natural Home Births. Her greatest joy in practice is to watch children’s health respond as a result of Upper Cervical care.

Welcom, Dr. Weaver!

Dr. Weaver: Yes! Thank you so much.

The Journey from Chiropractic School to Successful Practice

Dr. Davis:  Alright! Awesome! So, Dr. Weaver, we know you’re practicing in North Carolina. You went to school at Life. What was your journey from Chiropractic School to successful practice?

Dr. Weaver:  I really enjoy learning. I actually enjoyed Life University. It was a great school. And that I have some really good connections. I was a very sick kid, as you’ve said, and with asthma and allergies. I was also on a lot of medications. I wanted to find different pathways, to get away from all that. And so, Life University really kind of provided the education. So, going to school, learning the whole philosophy of chiropractic. I’ve kind of like got into chiropractic. I learned our bodies are amazing. It can heal and believe in and have that faith that our bodies are a lot smarter than we are. Right?

And having that journey at school was great but I’m going to tell you, it did not give me anything training in starting a business. If there’s any student listening to this. You did all the knowledge of how to be a great chiropractor, but we get no business side at all. Which is a major problem, because you get out, and you’re like, “I’m a great chiropractor. I’m ready to start up. I’m going to open my practice, and the lines are going to form at the door, and people are going to want what I have.” And then, reality hits that doesn’t happen.

And before I started the practice, I went on a mission trip and that even stirred you up more. I was part of Dr. Kessinger KCUCS.  As we went to Costa Rica and they did a lot of, obviously free chiropractic; and we had lines of people; and we adjusted thousands of people in Costa Rica. And so, that got me all fired up. People are going to want this. And then, I come back to my hometown, and people think I’m crazy.

They were like, “What?! You’re going to adjust one bone, and it’s going to be what?” And all these questions. So, opening, and obviously, you’re in – I don’t know – $100,000 in debt from school, and you’re in more debts, and the banks wouldn’t give us a loan to start up a practice. And we each borrowed $30,000 to start the practice.  And we borrowed it from family. And if we didn’t have family, we won’t even have this practice. So, my uncle who kind of got me into chiropractic is more of a natural healer.  So, he was willing to give me some money to start out, and he had faith in me to hold it up, to make this thing happen, and so we borrowed the money from family; and probably you’ll know what students today – Dr. Bill, you probably know more about what students were struggling today about getting, loans and stuff. I’m sure, it’s still hard. I mean, they look at that school loan and that debt to income ratio, they don’t want to lend them any money.

So, we were able to get this started for around 60, around 50 or 60. They give us the place. We had to buy, being an Upper Cervical doctor, how you are – you got to get an X-ray machine, and there is your money there. And I wanted to try to get out of debt as soon as I could.

So, the first couple of years – I have you tell you – the first couple of years, we made enough to pay the bills but not pay me or the other doctor I was with. So, it was really, really, really, really hard. And even with– I mean marketing has changed. As you know, marketing back then when we opened 12 years ago, we didn’t have a lot of money. Marketing was mostly a waste of time. So, we didn’t put ads out.  We did what we had to do, spinal screenings, meeting people, and get in front of groups of people and talking and just talking, talking, talking as many people as you can get. I got involved in every chamber. And I’ve worked in more on outside the practice than inside the practice we’re trying to build up.

Trusting me, I can help you with this. All these things. And be young, I was only twenty, gosh, twenty-five.  I’m 30…yeah, 25! I was 25 years old! And I’ve just have a baby, and my husband was working as a fireman. It was tough.

And, I mean, the good thing was getting me back to where I was from. So, that was good. We had some family to kind of help us through. And what would people do without family? It’s tough! And my husband, I mean the second year in practice going on to third year, and we still haven’t made any money at all. It’s like, of course, I was [inaudible], my husband was “Ahh! Are you sure that’s what you want to do?” And I’m like, “Hang in there, hon! Hang in there! We’re going to make it!” And he’s like, “Yeah, we’re not making any money it’d be nice to give Upper Cervical Day a break. We’re at Walmart or something.

And then after the third year, things just started happening. The more we were out there, the more marketing, we got referrals; and I’m telling you – still today, referrals are number one. You get people better. They’re going to follow-up.

It was a Jane Thomas kind of story, she had Meniere’s disease, patient or had, a really chronic patient that was having tons of pain and got him or her better. And then, they just started telling the story. And they were actually missionary-type people. And then, they started bringing in patients, and all about how you measure success.. I mean, I’ve felt like I was successful back then because I was helping people. There’s a lot of ways, different ways, that you can measure success…. very happily married, have 3 beautiful kids, able to raise them naturally with no drugs as I’ve said from the past of, being raised on a lot drugs; and my kids have never had any – that is of level of success in my opinion. And then, helping so many thousands of patients, about 100 to 120 patients per day. It was a little too much on me. So, I’ve kind of back down and rearranged my hours a little bit to see, around 60 to 80 is what I’m comfortable with.

Do you know we’re bringing in 60 to 80, up to 100,000 a month now, which is doing, Upper Cervical Chiropratic, which is phenomenal. How do you do that? It takes, I’m going to tell you – it’s a lot of blood, a lot of sweat and tears it just doesn’t – I mean, to me, it just didn’t happen at once.  It took time and a process with that. And now, just sit back and say yeah! It was the work– all that, the first three years, yes. Yes, always worth it. And just to see that people’s lives have been able to change. I love what I do.  I wouldn’t change it for anything in the world. I love coming to the office. I love seeing patients. I’m very passionate about it.

And just like Dr. Davis mentioned before about the kids, I love seeing kids and my kids come in, and I had this one a couple of weeks ago with major ear infection. I mean the baby was just crying nonstop. And then I get a text. Sometimes I get text from the patients because they found me on Facebook. And anyway they’ll call me or whatever, “Oh, my baby is doing better,” or they hoped they’d spent the night. I mean, that just makes my day, and that’s what makes me smile. Oh, just so many of those – miracle stories that Upper Cervical doctors get to hear every day, throughout the day, and that’s just a few, there’s just so many of testimonials here that we’ve been able to perform and do, it’s just awesome.

50% Kids in the practice!

Dr. Davis: That’s awesome! That’s great! Well, Thank you for that. That great transformational story from where you started into three years in the practice and where you are now. And so, at this point doc, what percentage of your practice would you say is kids?

 

Dr. Weaver:  I would say, it’s about 50, approximately 50%.

Dr. Davis:  Really! Wow! 50%?

Dr. Weaver:  I’m really big into the family. If a mom comes in for whatever, I’m like – it’s all about education Dr. Davis. I mean, I am, we do classes like crazy. So when I say ‘like crazy’. I used to do it every once in a while. But I’m doing my two classes a week now.

Dr. Davis:  Wow!

Educational Classes: Orientation Class “Ask the Doctor”, Nutrition Class, Shopping Class, Detox Class and more

Dr. Weaver:  And one class that I do is called “Ask the Doctor.” And it’s really just like, “Okay, why do I do the scans? Why do I do upper cervical?” Because I don’t have the time to really sit down with the patient and explain upper cervical to them.  It’s – when I come to the classes, they really get a full understanding.  “Oh, okay, that’s why you ran the scan.”  “Oh, that’s why you’re checking my legs.” Or, “That’s what you’re looking for in the x-ray.” And so, I make them come to the, what I call “Orientation Class” and that’s, that’s called Ask the Doctor, they love it!

We have that class. We do a lot other educational classes. We do nutrition classes. We do how to go to the grocery store, shopping classes. Because all these things are kind of important stress management. I have a detox class. Because, those things are important as well. I do teach them the foundation of the central nervous system and the chiropractic philosophy and the way of upper cervical is number one.

So, if I don’t address what they’re eating, how they’re sleeping, what they’re doing afterwards, their stress levels, I would be not a great doctor for them in my opinion. And so, I incorporated that last year to say: “You know what they’re not going learn it from any kind TV program.  They’re not going to look around for their medical doctor. How can I incorporate more education. And people buy – it’s the curriculum that I buy. And it’s called ‘Wellness U’ which I love. It’s like, and it’s like Wellness University. But it’s how Wellness U, and I’m creating a book right now on it. It’s like a work book, and it’s got stress management and it’s got like what kind of food to eat and why. And, a few years ago, I, myself, was not taking care of myself. To be honest with you, I was running a very successful chiropractic practice, doing very, very well, but my health was going downhill. And I kept gaining weight, something was wrong with me because I wasn’t taking care of myself. I was taking care of everybody else. And if there’s any moms listening, they’ll understand. Moms take care of everybody else before themselves. And, and couple of years ago, I realized I need to reevaluate what’s going on with me.

And so, I started incorporating more healthy habits and started working less hours and some other things; and I realized I had Hashimoto’s which was kind of an auto-immune disorder that was affecting my thyroid.

And so, I really made some big nutritional changes in my family and I got rid of, I was already doing dairy-free because I am allergic to dairy. And then I found out that gluten really was a big thing for me. So, I’ve started eliminating gluten. I lost 50 lbs. I started exercising more.

Dr. Davis:  Wow!

Dr. Weaver:  Yeah! So, I lost 50 lbs. and my weight now was, this was three years ago. And so, my patients, my chiropractic patients were like, “You sure are looking better. What have you been doing?” It was, “Yeah. That’s when the educational classes started kicking in for me last year. I was what I need to teach them. The things that I’ve learned. What about them?

So, we shop at – my husband works at Costco.  We actually have a shopping class with tours.  Everybody gets in my husband’s van.  He takes them to Costco, walks them through class.

Dr. Davis: Yeah.

Dr. Weaver:   We do, and they love that that class and meeting my husband and taking them to Costco.  We did with the family, and how do live gluten-free and dairy-free? And what kinds of foods are you buying? Organic. So, we just incorporated it last year. And we thought about it this year. And it’s just, it’s fun. Now, it’s just a lot of fun. Because now I can relate to people a little bit more. I’m a little more laidback that I used to be with patients. I used to wear white coat which I think is hilarious. So, I used to wear a white coat be like the Fear Factor, but I used to do a little bit of that. Now, I’m like more laidback. I’m their, more I’m still a doctor but they still respect me, but they do, because of that, there’s not that big boundary there. They really open up to me a lot more. And I think it’s been really good for doctor-patient relationship.

Communication: Pre-educating the Patients

Dr. Davis:  Yeah! Let’s talk more about. That’s genius. So, talk about how you and your team, how do you communicate upper cervical to your patients from that first interaction all the way through them being a patient?

Dr. Weaver:  I think, well we make our patients, and I started doing this last year. Every new patient does not get to meet me first. They have to come to our class. And I really think that’s the key. I started doing that again last year. And just pre-educate them from Day 1. So, we actually feed them dinner. We tell them, “Hey! We’re going, when a new patient calls for whatever reasons. They all have their reasons, right, to why they call?

Dr. Davis:  Right!

Dr. Weaver:  And so, my staff handles that. They’re say, “You know what? Before you meet Dr. Weaver, we actually have a class coming out next Tuesday, and we want you and your husband or you and your wife to attend.” And some are going to say yes and some are going to say no. But we’re getting more and more yesses now the more that we do it. And we provide them dinner.  Why would you not come? We want to [inaudible].

Dr. Davis:  Right!

Dr. Weaver:  And so, they come and I give much to them. I give my education. I tell them about upper cervical and my story. I tell them patient testimonials.  I have the whole PowerPoint presentation I go through. So, when they come in, we feed them dinner. I give them myself for 45 minutes, and then they make an appointment, or sometimes they already had their appointment made to come see me for a consultation.

If they don’t, then usually the husband or wife end up making an appointment before they leave, and we give them a discount on my consultation. My consultation is $125. If they come to the dinner, we knocked it down to $69. So, it’s a motivational thing too. So, if they’re like, well, I don’t want to come to the dinner. Yes, then, it’s $125. And they know the consultation is $125. So, a lot of times, they were like, “No, I get a free dinner and you’re discount then. I’m going to go.”

Dr. Davis:  Right, right!

Dr. Weaver:  And so, and so I give the education. So, we’re not going to be doing this with the consultation.  Very pre-educated, already.

Dr. Davis:  Sure.

Dr. Weaver:  So, they know immediately that I’m not going to just, “You got low back pain and I’m to adjust your low back, and you’re going to be all better.”  There is – no, I’m not going to do that.

Dr. Davis:  Right!

Dr. Weaver:   We are a wellness facility I have to say. I mean, upper cervical is our number one but I do a whole lot other things that incorporates that wellness for them.

Since they’re just coming in and they’re 100 lbs. overweight. We know upper cervical is great. But I want to be able to build the change in their lifestyle, truly make a big difference for them and for the family members.

Dr. Davis:  Yeah! That’s great. And so, okay, so they come to the class. Right?

Dr. Weaver:  Yes

Dr. Davis:  And you have these classes in your practice?

Dr. Weaver:  Yes! Yes!

FREE Dinner: Organic Food

Dr. Davis:  So, you have, in your practice, you bring in dinner, right? You bring in like, what kind of food would you bring in?

Dr. Weaver:  Oh yes! So, that’s where my husband comes on board. But I do have a wellness coach here. She has kind of take in some of the stuff my husband used to do. But he would buy organic chicken. Barbecue chicken with some organic green beans. He would do the green beans. And then we do like a sweet pizza, some potato casserole, and then, and do like coconut sugar. I mean, we don’t have any bread. We don’t have any dairy. We’d tell them that we’re not putting in – there’s no msg.  There’s no artificial flavors. So, they’re already kind of organic. And then we do a big salad and water only. So, they have – so they come in, they’re getting treated with real nice salad, a homemade dressing, and organic chicken and green beans. I mean, yeah! It’s a really nice meal.

Dr. Davis:  Yeah!

Dr. Weaver:  And so they have that…

Dr. Davis:  Okay, you’re already kind of establishing some of this, upper cervical chiropractic lifestyle. Right?

Dr. Weaver:  Right, right!

Dr. Davis:  Even just the talk itself, and the food that you serve. And then, you like you said, you educate them. You teach them about kind of what you’re about, why you do this for, what your practice is about and they kind of, they have the whole story at that point, right?

Dr. Weaver:  Exactly.

The First Consultation

Dr. Davis:  Before they even come to that first consultation. And so then when they come to that consult, talk about that. Like what is your consult look like?

Dr. Weaver:  Okay, yes. So, then I found out about them. They already understand all about me, right? So, we’re all ready for the consultation.

Dr. Davis:  Right.

Dr. Weaver:  That’s really like, why are you here? What can I do to help you? That’s really what I’m asking them. I’m seeing them, just knee-to-knee with them. I don’t have the big desk in front of me. That’s like. So, I mean if you… There had…, somebody come to the office the other day, and he was, “Your office is so…”

And that’s the importance to you, Dr. Davis, it’s like, you have to make your office a place that people want to come. That is very welcoming. They love coming here. They want to refer people to. Your team players are – have to be talking to.  They had – they can’t just sit. They can’t just sit in front of their computer. We are big on – we [inaudible] big time and we have a big welcome. The word.

So, when the patient comes in, a new patient . We’d say, welcome Dr. Davis or Dr. Bill Davis to our office and there’s a sign there right when they walk in. They’re like, oh. That’s the first step. It’s almost kind of cool. And then my team players – they’re… there’s managers around, gives them a tour which I think is a key ingredient. She gives them a tour.  So very welcoming community. And that’s what we do. We’re trying it more of a community-type wellness plan. And so when we, I’m with the patient, they’re telling me basically, I got this going on. I got this going on, I got this going on. And then I’m like, “Alright. well, I had, I’ve had patients like, in the past and I’ve been able to help them with this. So, let’s kind of see what we. And I’ll tell them in our consultation, depends on when you’re ready. Dr. Bill, I mean sometimes I’m like, alright they’re ready. Some patients, you just know they’re just ready to do the whole plan. And I do, six months or a year plans. And I always do care plans, don’t ever, ever, ever get someone to pay for a visit and do that kind of plan. Don’t get that right. You do care plans.

Dr. Davis:  Okay

Dr. Weaver:  It takes so much if they’re meeting you there.  And so, sometimes, I have an idea what they need. I’m like, “Okay, this is how much I think it’s going to cost. So, let’s go ahead and let’s, take some X-rays. Let’s do something overseeing, kind of see where you’re at.” So that’s when I’m ready to serve the plan. Right away. Ideally, I like to have their, again, their spouse there. Because if I’m going to present a $2,000, $4,000 to $6,000 plan, [inaudible] what they need. I want the spouse to be supportive and know exactly what they’re going to be doing. And that’s how our plans range between $2,000 to $8,000. Depending on what I feel like I need to do for that particular patient.

So neither then, we’ll do an exam. We do range of motion. I do, I have a tomography clinic here.  I actually have a floor camera. And I love tomography. Oh, they all say, I love tomography. The Tytron, which if you are an Upper Cervical doctor and you’re doing upper cervical work, you probably using a Tytron device. And that’s kind of how I fell in love with tomography. And then I got a camera where I can do the whole entire body and I mostly do it, a lot of women come here. We do breast tomography all the time. So, that’s running all the time in the back office. But I do tomography on every patient. And then, because tomography, what does it serve? Information, right? And so, I explain that also with the talk in the dinner that it’s important to see where the inflammation counters are in the body, and tomography is a good way to see that. And it’s a good diagnostic tool. And also, the patients love it. They like to see the color and they can understand that. And then I do pre-interviews, and then, you have an even necessary X-rays that we need to see. I don’t adjust in the first visit. I never adjust in the first visit. Because I always want to know the x-rays. I figure out what I’ll. I want to make sure the adjustment. The first adjustment is going to make a big impact on them. The second visit, I’m going over X-rays findings. If they’re ready, I’ll probably close and then…or, in the third visit. So, I feel like their ready I will go over there care plan.  If they are still uncomfortable, and really, it’s based on their personality.  And then by the third visit, they’re going to know.  They’re going to commit.

Balancing Being a Wife, Mother and Clinic Director

Dr. Davis:  Wow. That’s great. Last, I’d like to talk about – you’re a wife, you’re a mother, and you have this great practice. I just want you to talk about, there’s a lot of students out there and doctors who are maybe in a similar situation to you, and talk about how you’ve been able to balance all these different roles that you have.

Dr. Weaver:  Yeah, yeah, yeah, that’s good. It’s hard. Just being a mother and moms are supposed to stay home and take care of their kids and fix dinner and do laundry. And me and my husband are totally opposite where like I’ve said, he does work at Costco. He works part-time there just because he likes it, but he prepares all the meals, he takes care of the house. I would not be able to do what I do without him.  I mean, if you’re married, you understand what that means, so he does a lot for the house, and that does bother me at point, but the good thing is I don’t work Friday and Saturday and Sunday, so I really have those – even though I don’t have all day with my kids like maybe some moms do, but the quality of time is much better than the quantity because when I’m with them, they, we, it’s a good quality time with my kids. And they, they’re super sweet with mom or dad, so we have some really good times together where I am able to take to them to good places I find.  But we will take them before off we go – every other weekend, we’ll kind of run down to the beach and hangout, and we’ll go to the mountains, or try to do little many trips with them, and stuff like that. And some, just so we could have a good family time. I’m not really big on allowing my kids to watch YouTube or whatever thus I’ve had or is almost having. We’re outside a lot and I think communication is so important. But it is tough. I’m not going to say that it’s not tough. I mean, last night, I didn’t get home ‘til little later because I had an emergency come up with the patient, so I had Tuesday to stay.

Dr. Davis:  Alright.

Dr. Weaver:  And my husband was, “What are you going to do?” I’m like, “I got to run to the clinic. I got to take care of patients.” And he understands, sometimes, I have like, but I really truly try to get home, at least by 6:30 or 7. But I’m only working like Mondays through Thursdays, and two of those days I can get home around 6. With the other two days, we have the classes. I’m here a little bit later. And tonight, I told them tonight I won’t be at home until 7 because we actually have a graduation. We have a graduation dinner that we do with our clients. So, once they finished their care plan, we actually have another dinner.  We have a little graduation ceremony is what we call it. And we do a little dates with the patients. We get them together. We do another dinner, and they come up and they tell their testimonial.

Dr. Davis: Awesome.

Dr. Weaver:  How they’re doing, how their visits have been in the last few months, and what their experience has been, and to hear those stories are really exciting. And we do this quarterly. So, we had that tonight. But then all day tomorrow, the kids know, mommy and daughter day and mother and son day, and we’ll make that [inaudible], so and it’s tough, being a working mom, running your own business, obviously, it’s a lot. It’s a lot. Oh, don’t expect that it’s going to be, easy. But it’s definitely very, very rewarding and worth it.

Dr. Davis:  Awesome, awesome, well, Dr. Weaver, thank you so much for sharing today with our audience, our doctors, and students out there.

Dr. Weaver:  Yes.

Dr. Davis: who are, the show notes for this episode everybody listened to this will be available at www.UpperCervicalMarketing.com/episode5, and again, thank you much Dr. Weaver for being with us today.

Dr. Weaver:  Yeah, no problem. Thank you so much. I appreciate it.

Upper Cervical Wellness Center in Indian Trail North Carolina

https://www.getwellnc.com/ Podcast 5 - Communicating the Upper Cervical Chiropractic Lifestyle

 

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By | 2017-09-13T00:10:40+00:00 March 26th, 2016|The Upper Cervical Marketing Podcast|Comments Off on UCM 005: Dr. Corinne Weaver – Communicating the Upper Cervical Chiropractic Lifestyle

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