Patient Visit Average (PVA)
Patient visit average or PVA is important statistic that you should be tracking in your upper cervical practice. It is one of the best ways to determine how well you are converting patients from their early phases of care into a wellness or maintenance phase.
To calculate your PVA divide the average number of patient visits you see in a month by the average number of new patients you see in a month. This is best done by taking the 12 months prior and dividing by 12 and then dividing to get your PVA.
So for example if Dr Smith has seen 5200 patient visits in the past 12 months if you divide that by 12 Dr Smith is seeing 400 patient visits per month. Next we need to determine how many new patients Dr Smith has seen in the past 12 months and divide that by 12. Let’s say that in the past 12 months Dr Smith is seen 240 new patients. Divide that by 12 you get 20 new patients per month.
Lastly to get Dr Smith’s PVA:
400 average patient visits/20 average new patients = patient visit average (PVA) of 20.
So on average if Dr Smith attracts a new patient to his practice they will stay for approximately 20 visits.
The higher your PVA the less new patients that you will need to attract in order to maintain your practice at the level it is.
Upper Cervical Chiropractic Newsletters
An upper cervical chiropractic newsletter is a simple way to help increase your PVA. A newsletter should be sent on a monthly basis via email and contain relevant upper cervical related health content and call to actions in order to achieve 5 main goals:
- patient education
- patient loyalty
- patient compliance
- patient referrals
- online reviews
Consistent upper cervical related information will educate your new and existing patients about your unique upper cervical philosophy. This type of education will lead to improved patient loyalty and compliance.
Consistent call to actions within your newsletters to promote referrals and online reviews will help your patients learn to testify about their results and you and your practice.
To learn more about how you can get a custom designed, upper cervical specific, monthly email newsletter sent to your patients every month click the button below: