Internet Marketing for Chiropractors
Whether you are just get started with Internet marketing, or you are a seasoned chiropractic Internet marketing genius. It is important to understand the step-by-step approach that all good Internet marketing campaigns will take.
We outlined each of these steps in our Essential Step-By-Step Guide to Internet Marketing for the Upper Cervical Chiropractor e-book. If you don’t have it yet, you really should go and download it now because it’s pretty awesome. So go ahead and download it real quick and then you come back and finish this blog post:
Okay welcome back. So what are the steps that you need to take when creating any Internet marketing campaign?
Create a Keyword Strategy
Keywords are the foundation of any Internet marketing campaign. If you don’t know how you want someone to find your website then they won’t. Learn more about the first step in any chiropractic Internet marketing campaign.
Optimize Your Website or Page Around Those Keywords
Once you know the keywords that you are focusing on you can begin to write content that highlights those keywords. You want to have your titles, URLs, meta-descriptions, H1, H2, H3 and alt text on your images all keyword optimized.
Create Blogs and Other Content
Next, you can begin to create blog and other content focused around those keywords that attract traffic to your website or landing page.
Promote Content & Participate In Social Media
Once you have content you need to promote it. Social media is an excellent way to connect with potential readers. You also may want to do advertising on Facebook, Google, or other social media networks in order to attract targeted traffic.
Convert Site Traffic Into Leads
Converting site traffic into leads is usually the step that is dropped on the majority of upper cervical chiropractic websites. If you’re only call to action on the website is a complimentary consultation then you are missing out on a large number of leads who you could connect with.
Nurture Leads With Email Marketing
Once that website visitor becomes a lead by downloading a free report or e-book or contacting your office through your contact form, the next step is to nurture those leads with email marketing. Without a targeted and focused email marketing campaign a majority of the leads will never become new patients.
If you want us to evaluate your Internet marketing strategy request a free website evaluation where we will go page by page through your website and give you feedback in a 30 minute screen share phone call. Get it below: