Website Color Scheme
In a study called Impact of Color in Marketing, researchers found that up to 90% of snap judgments made about products and services can be based on color alone. So is your website colors drawing people in or pushing them away?
When it comes to the color scheme of your website here are some basic recommendations about website colors:
- Limit the amount of colors to no more than 3 colors. This will reduce visual clutter.
- Use colors that will suit your website, its function and message.
- Avoid harsh colors by adding texture and natural tones.
- Colors should not clash, instead they should complement and make the important information stand out.
- Colored text needs to be legible on a contrasting colourful background.
- Avoid bold, busy and colourful backgrounds.
- Be careful when using light text on a darker background.
- Avoid neon and fluorescent lighting.
Here’s a nice infographic from kissmetrics regarding the differences in color perceptions from men to women.
When it comes to upper cervical chiropractic color schemes in logos and websites and other marketing collateral there are 4 colors that tend to be the most effective when focusing on the most common demographic:
Blue is a very calming, cool and serene color. Subtle blues are often used to indicate professionalism, credibility and trustworthiness. Light tones are a great option for a calm background. Blue also offers and creates feelings of trust. However, too bight and bold blues can appear as too much. Too much blue can also cause things to feel cold.
Yellow is an uplifting color that leaves you feeling lighter and happier. Seeing yellow elevates moods and refreshes brain cells. This energetic color is thought to emit warmth and nourishment. Yellow is said to stimulate mental activity, muscular energy and attracts attention. However, too much yellow can put strain on the eyes and bring about anxiety.
Green is an earthy tone that will leave your viewers feeling regenerated and it has physical healing properties. Green is also believed to lower blood pressure, calm the mind and stimulate creativity. Using too dark a shade of green can leave your website looking and feeling cramped.
Purple is a very influential and spiritual color. It oozes royalty, dignity, energy, extravagence and high aspirations.
So to ensure you are getting the best possible results with your online and off-line marketing for your upper cervical practice it is important to pick a color scheme and logo that properly represents your brand and attracts your target demographic.
To learn more about how to effectively generate new patients through online marketing download our complimentary e-book the essential step-by-step guide to Internet marketing for the upper cervical chiropractor by clicking the button below.