How Your Logo and Color Scheme Can Impact Your Upper Cervical Marketing

Upper Cervical Marketing

When marketing your upper cervical practice it is crucial that you choose the right colors and design elements in your logo, website, marketing collateral and color scheme. The most important first question is who are we marketing to as upper cervical doctors. The primary individual that we are focused on attracting into your practice will have a major impact on the color scheme, logo and website design. If your target market is families for instance you want to focus your colors on those that will attract 30 to 50-year-old women as they are the primary decision-makers when it comes to health care decisions for their families. If you are looking to attract hockey players into your practice then you would use a color scheme that was focused on that target demographic. The key is to match the logo, color scheme and website design to the target demographic.

Another aspect to keep in mind is a particular market. Certain markets may be more connected to certain color schemes. So understanding your market and the culture that surrounds your practice is crucial.

In this article we will make some general recommendations that will work in most markets based on the most common demographic in upper cervical chiropractic practices which is 35 to 55-year-old Caucasian women.

Logos

When you are having someone create a logo for your upper cervical practice it is very important that you give specific instructions related to target demographic, color scheme and the upper cervical approach. Having images that focus on the head and neck relationship that is so vital to health and to your practice makes sense. Instead of just a another chiropractic logo with a version of a spine in it, differentiate yourself beginning at your logo.

Here are some good examples of logos that subtly communicate upper cervical while having a good color scheme for the target demographic.

Ryan Lawlor, Upper Cerical Chiropractic, Union Square

Upper Cervical Health Centers

Dr. Laurel Griffin, Precision Chiropractic West

Noah Kaplan, Advance Upper Cervical Chiropractic

Arc of Life Family Spinal Care

Ian Bulow Upper Cervical Chiropractic

Blair Upper Cervical Chiropractic Society

Dr. Truong Upper Cervical Chiropractic

Website Color Scheme

In a study called Impact of Color in Marketing, researchers found that up to 90% of snap judgments made about products and services can be based on color alone. So is your website colors drawing people in or pushing them away?

When it comes to the color scheme of your website here are some basic recommendations about website colors:

  • Limit the amount of colors to no more than 3 colors. This will reduce visual clutter.
  • Use colors that will suit your website, its function and message.
  • Avoid harsh colors by adding texture and natural tones.
  • Colors should not clash, instead they should complement and make the important information stand out.
  • Colored text needs to be legible on a contrasting colourful background.
  • Avoid bold, busy and colourful backgrounds.
  • Be careful when using light text on a darker background.
  • Avoid neon and fluorescent lighting.

Here’s a nice infographic from kissmetrics regarding the differences in color perceptions from men to women.

Psychology of color marketing, branding, personality

When it comes to upper cervical chiropractic color schemes in logos and websites and other marketing collateral there are 4 colors that tend to be the most effective when focusing on the most common demographic:

  • Blues
  • Yellows
  • Greens
  • Purples

Blue is a very calming, cool and serene color. Subtle blues are often used to indicate professionalism, credibility and trustworthiness. Light tones are a great option for a calm background. Blue also offers and creates feelings of trust. However, too bight and bold blues can appear as too much. Too much blue can also cause things to feel cold.

Yellow is an uplifting color that leaves you feeling lighter and happier. Seeing yellow elevates moods and refreshes brain cells. This energetic color is thought to emit warmth and nourishment. Yellow is said to stimulate mental activity, muscular energy and attracts attention. However, too much yellow can put strain on the eyes and bring about anxiety.

Green is an earthy tone that will leave your viewers feeling regenerated and it has physical healing properties. Green is also believed to lower blood pressure, calm the mind and stimulate creativity. Using too dark a shade of green can leave your website looking and feeling cramped.

Purple is a very influential and spiritual color. It oozes royalty, dignity, energy, extravagence and high aspirations.

So to ensure you are getting the best possible results with your online and off-line marketing for your upper cervical practice it is important to pick a color scheme and logo that properly represents your brand and attracts your target demographic.

To learn more about how to effectively generate new patients through online marketing download our complimentary e-book the essential step-by-step guide to Internet marketing for the upper cervical chiropractor by clicking the button below.

Upper Cervical Marketing Tip of the Week

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By | 2017-10-07T06:04:11+00:00 April 28th, 2016|Chiropractic Internet Marketing, Upper Cervical Chiropractic Websites|Comments Off on How Your Logo and Color Scheme Can Impact Your Upper Cervical Marketing

About the Author:

Dr. Bill Davis is the Founder and CEO of uppercervicalmarketing.com. His goal is to spread the word about the best kept secret in health through Upper Cervical Specific Internet Marketing Solutions.