You Are Likely the Problem
Is your practice stagnate? Have you been seeing the same number of patient visits and collecting the same amount for years? Unfortunately in these cases frequently YOU ARE THE PROBLEM. But the great thing is YOU ARE ALSO THE SOLUTION.
A common reason for your practice not continuing to grow is the fact that you are trying to wear too many hats in the practice.
You are seeing all patients, you are taking all the x-rays, you are managing your staff, you are managing the operations of the practice, you are running your staff meetings, you are doing your bookkeeping, you are doing all of your marketing, you are writing all your checks, you are doing all the talks, you are doing all the screenings, you are posting to Facebook, you are training your staff, you are casting vision for your practice, you are helping patients leave you online reviews, and on and on and on…. It’s exhausting!
With all of that to do no wonder your practice doesn’t grow. You don’t have the mindset to allow for growth. There is no margin in your practice or your life. Dr. Tom Owen used to call it the uncle principle. Where you have so much to do that you’re crying “uncle” mentally which is not allowing you to grow your practice. Your capacity is maxed out!
So as I said you are the problem 🙂 but you are also the solution.
How to Outsource and Delegate to Grow Your Upper Cervical Practice
The first step is to decide that you are going to do what it takes to help your practice grow. Even if it’s uncomfortable or you’re going to give up some control in order to get more margin. So once you have made the decision that you are going to do what it takes the next step is to list all of the tasks that need to be accomplished in your practice on a monthly basis.
Here’s some examples:
- adjusting patients
- doing consultations
- doing exams
- taking x-rays
- doing report of findings
- gathering video testimonials and promoting them
- doing re-exams
- talking to patients about finances
- leading staff meetings
- search engine optimizing your website
- doing bookkeeping
- creating Facebook ads
- managing the schedule
- doing a patient orientation class
- doing screenings
- updating your website with new content and testimonials
- meeting with other health professionals
- submitting your website to online directories
- casting vision and communicating it to your team
- creating and modifying systems
- creating email follow-up sequences
- creating and modifying a marketing plan
- creating and promoting videos
- addressing patient issues
- educating patients about their health
- posting to social media
- preparing for talks
- doing reminder calls
- executing an online review strategy
- doing community talks
- training your team
- creating a monthly email newsletter
- writing checks
- executing a referral strategy
- creating landing pages
- referring patients to other health professionals
And there are many other tasks that need to be completed by you or someone else every month in your practice. Once you have your list the next step is to put the list in 3 categories (Do, Delegate, Outsource)
The Tasks You Must Do
There are certain tasks in your practice that you must do. Either because you don’t have anyone else that can do these tasks such as if you are a solo doctor then you must adjust all the patients. Also there are tasks that you wouldn’t want anyone else to do such as casting vision. As the owner and clinic director of your practice it’s your responsibility to figure out where your practice is going and how you’re going to get there and then communicate that to your team.
The Tasks You Can Delegate
Next you want to figure out tasks that you currently do that could be delegated to someone else on your team. Frequently this is going to require additional training. For instance if you have always done all of your exam yourself and you believe that one of your team members is capable of doing a portion of your exam then you will need to train that individual on the aspects of the exam that they will be responsible for.
Another example would be if you wanted to train one of your team members to take x-rays. Depending on your state they might need to become an x-ray technician. Any of the items on your task list that you don’t have to do try to delegate to one of your team members.
The Tasks You Can Outsource
Lastly you want to look for tasks that you can outsource. For instance if you are still doing your own bookkeeping then hiring an outside bookkeeper who can keep your QuickBooks up to date, write checks, do payroll etc. is a very wise investment in most circumstances.
Also if you are attempting to do your own online marketing then hiring a company that can take the responsibility for being your online marketing department is a wise investment with good return on investment in many circumstances.
An online marketing company who offer a comprehensive program do a variety of tasks including:
- Facebook ad marketing
- Online reputation management and review strategy
- Landing pages
- E-Books/free reports
- Autoresponder email sequences
- Search engine optimization
- Blog content creation
- Review and Fix Online Directory Listings
- Daily Social Media Posts to Facebook, twitter and Google plus
- Video Testimonial Optimization
- Keyword Research and Campaign Development
- Competitor Analysis
- Monthly Email newsletters
- Lead Management and Segmentation
- Social Media Monitoring
- Analytics and Statistics
- Google ad words
- Facebook ad retargeting
- Website design
- Video production
So it is common for a practice to not be growing because the owner is completely maxed out. The answer is to delegate and outsource to free you up to focus on doing the things that only you can do in the practice.
To learn more about the importance of online marketing for the growth and stability of your practice download our complimentary e-book The Essential Step-By-Step Guide to Internet Marketing for the Upper Cervical Chiropractor.
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