Search Engine Optimization for Chiropractors
If you are investigating online marketing for your upper cervical practice it is likely that you have heard about search engine optimization also known as SEO.
Search engine optimization is a rather ambiguous term that can mean a lot of different things to a lot of different people.
Here’s the actual definition:
“the process of maximizing the number of visitors to a particular website by ensuring that the site appears high on the list of results returned by a search engine.”
If you hire a company to do search engine optimization for you what are they actually going to do? And more importantly is what they are going to do actually going to help you get more new patients into your clinic?
There are a number of different tasks associated with search engine optimization that were once effective and with the ongoing changes to the Google algorithm are no longer effective.
It is important to understand that relying on search engine traffic as a sole means of bringing new patients to your practice from the Internet is a bad strategy… Especially for an upper cervical practice.
SEO for Chiropractors
Who is the ideal upper cervical patient?
Is it someone with one hand on their back and one hand on their mouse as they search for (your town) chiropractor?
Is it someone who calls your office because you are ranking high in your area for general chiropractic keywords and the first thing they say to your front desk is “I just need to come in and have someone pop my back.”
I would say no…
To me the best upper cervical patients are those who haven’t found help anywhere else. Someone who’s tried everything and have been everywhere. Because when you help that person they are much more likely to become an evangelist for your practice who frequently refers their friends and family.
Every upper cervical chiropractor would love to have a whole practice full of people like this, who love you and love to tell others about upper cervical.
So how do you attract this ideal upper cervical patient?
The answer is with condition specific marketing that is focused on connecting with people who are looking for a solution to their problem.
Some of the best conditions to focus on are:
- chronic neck pain
- multiple sclerosis
These conditions have a combination of several factors that are good for upper cervical chiropractors to focus on.
- A large number of people have these conditions in the US (from 400,000 to over 40 million)
- Females between the age of 35 to 55 tend to struggle with these conditions and tend to be some of the best referring patients
- Upper cervical chiropractic tends to get unbelievable results with people who are struggling with these conditions
Instead of just focusing on “search engine optimization” why not focus on online marketing that is designed to attract your ideal patients?
People that are struggling with these conditions are out there in every single one of your communities and they need your help.
Do we do search engine optimization for our clients? Of course we do but only as part of a comprehensive approach to online marketing that’s focused on ideal upper cervical leads and new patients.
To get started why don’t you download our free e-book “The Essential Step-By-Step Guide to Internet Marketing for the Upper Cervical Chiropractor”. In this guide we will break down how to get started with online marketing for an upper cervical practice.