Speaker Dr. Bill Davis
Hello, everyone. We are just getting ready to start. We are going to be starting here in just a few minutes, about three, four minutes. Really excited to present this information to you. We're going to be going over six must-use digital strategies to grow your upper cervical practice in 2024. This is practical information, this is what's working right now. Very excited to present this information to you. It's gonna be coming up here in just about three minutes, so please, uh, just hold tight, get focused in, get ready to engage with us in this content. A lot of great stuff, a lot of great value for you in this webinar coming up here in just about three minutes.
And more people are logging in. Awesome. About three minutes away, we'll be getting started with our webinar for today, Six Must Use Digital Strategies to Grow Your UC Practice in 2024. Thank you for joining us. We will be getting started here in just about two and a half minutes or so. And this is going to be awesome stuff. We're going to talk about how to break through using that accelerate growth model for exponential success, what that is, how to do it, what it's about, how the digital strategies can really move the needle with your practice. So focusing in on those six must-use digital strategies. Coming up here in just about two minutes, two minutes, we'll be getting started. Starting right at the top of the hour here in about two minutes, more people logging in. Awesome, it's gonna be fun. Excited to present this to you. This is going to be another awesome webinar, Six must-use digital strategies to grow your UC practice in 2024. Coming up here in just a couple minutes.
If you're on the webinar now, make sure everything's No distractions. You can focus in on what we're going to be going through. This is going to be a lot of good stuff here coming up here in just about a minute and a half. So yeah, hold tight. We're going to get started right at 10 o'clock Pacific. And we will be going through this breakthrough using the accelerated growth model for exponential success. I'm Dr. Bill Davis with UCM Practice Growth Systems. Excited to be with you on this webinar. We're going to be starting here in just about a minute now. We're almost up to it. More people logging in. Six must-use digital strategies to grow your UC practice is the topic we'll be going through in just a couple minutes. Dr. Bill Davis, UCM Practice Growth Systems.
And actually, we're just about only about 45 seconds away or so. So stay tuned. We're coming up real soon. We're going to start right on time. Coming up here, six must-use digital strategies to grow your UC practice. And we are almost ready to start. Hold tight here just a few more seconds. We're going to let a few more people log in. And we're going to start right on time, right at 10 o'clock Pacific time. Coming up here, in just a few more seconds, six must-use digital strategies to grow your UC practice in 2024. What's working right now? What's working for upper cervical practices?
And now it's time. 10 o'clock is here. Pacific Time, and we are going to get started with six must-use digital strategies to grow your UC practice in 2024. Welcome to the webinar for today. I am Dr. Bill Davis with UCM Practice Growth Systems. Excited to be with you, excited to be able to help you with your practice, help you grow your practice, increase your impact, increase your influence and your income. And that is exactly what we're going to do today. We're going to get very specific, very granular on what is working, what's not when it comes to digital marketing for upper cervical practices today.
I wanted to mention something because I, this, we're doing this on, you know, if you're watching this live, if you're on the live webinar right now, it's July 31st, 2024, and tomorrow we have a big, big launch. And I wanted to just give you a sneak preview on it, let you know about it. If you're in this category, if you're collecting less than $20,000 per month in your upper cervical practice and you're really looking to move the needle, we have a program that is launching tomorrow that I wanted to make sure that you know about. It's called our 180-day UC practice breakthrough, and it is ideal for someone who is collecting less than twenty thousand dollars per month. We've been testing this now for the last couple of years, and we've got this program dialed in now. We're seeing predictable results with clients who are in this category.
And so if this is you, I wanted to make sure you know about this, this 180-day UC practice breakthrough, just some examples of the results, breakthrough results. Dr. Greg Dutson doubled his practice from 15K to 33K in four months. Dr. Barbara Reed doubled her practice, 17K to 41K in eight months. Dr. James Blanford from zero to 25K in 11 months. So if you're in that category, collecting less than 20K, this is for you. And if you're not, if you're above 20K, we have other things that can help you. We'll talk more about that later.
But this is specifically for you. If you're in this category, collecting less than $20,000 per month, go over to UCMPracticeGrowthSystems.com right now. You don't have to wait. I don't want you to wait because I don't want the appointments to fill up because they are going to fill up. So make sure you go over there. I looked right before this. We had four appointments available for later this week for the breakthrough. If you want to jump in on one of those right now, go ahead and do it. Go over to the website, click on Start Growing, grab one of those appointment times and talk with us about your practice and help you to get your breakthrough as well.
Alright. So what we're going to be focusing in on today, though, how to build a profitable UC practice without marketing on the weekends, right? That's every upper cervical doctor I've ever talked with. They don't want to market on the weekends. They don't want to be marketing in the evenings. They don't want to be doing these things that take them away from their family, from their friends, from their hobbies and those types of things. And so if you could get a profitable practice, a predictable model where you can get consistent new patients flowing into the practice through strategies that are relatively passive, meaning that they're not, they're not things that you have to go out and do. You don't have to track down new patients. You don't have to be at the mall doing a screening. You don't have to, you know, going to the, the farmer's market on the weekends. You don't have to be doing the talk at the senior center, whatever. You don't have to be doing these things if you have a dialed in digital marketing system that works and consistently flows new patients into the practice. And so that's what we're gonna be talking about today, how to build the profitable UCP practice without marketing on the weekends.
And it's a crucial piece because what you want to do is you want to grow your practice, right? I mean, that's why you're on this webinar today. You want to grow your practice. And so the internet is an incredible way to do that. It's something that I've been working with doctors now on for 11 years. We've worked with over 200 upper cervical practices to generate new patients online. We've helped over 100,000 new patients find upper cervical practices, which is pretty crazy. We understand the challenges we need that you need to generate new patients from the internet. And we know what's working right now, because that's the thing. Things that were working 11 years ago don't work today, right? Digital marketing is constantly changing. And so we're constantly having to adapt what we do in order to get our clients the best possible results. And so that's what we're gonna be talking about today. What's working now?
So who am I? If you don't know me, I'm Dr. Bill Davis. I built a successful all cash upper cervical specific practice before breaking my neck mountain biking. And I became the founder and CEO of UCM Practice Growth Systems. After that, we help upper cervical specialists grow their practices. That's what it's been about here for all of these years, working with over 250 upper cervical practices, doubling dozens of practices, helping many doctors build million-dollar practices, add associates, add locations. We love, love, love to help upper cervical practices grow. We do the podcast. If you don't know about the podcast, we do an upper cervical marketing podcast. There's a new episode released every week. And we also have written two editions of the UC Practice Success Handbook, Upper Cervical Practice Mastery, Learn Success Secrets of the World's Top Upper Cervical Doctors. So this is all we do all day long is help upper cervical practices grow. And specifically, one of the main ways that we help people do that is through digital marketing.
So let's talk about what we're going to go through today. You're going to learn how to consistently feed the Google algorithm to improve your local search rankings and referral conversion. Why your CAs aren't following up with leads effectively and how to automate the process to save them hours per week. What I learned the hard way about tracking new patient phone calls so you don't have to make the same mistakes. How to make sure your CAs are actually following your new patient phone call checklist without micromanaging them. Why putting all of your eggs in one basket with digital marketing is such a bad idea. Talk about what accountability process you need to have in place to dramatically increase your lead conversion with every new lead. We're going to talk about how to tap into your existing patient base to maximize the effectiveness of your digital marketing. Where's the most important place to be recording and posting videos that's working this year? How to set yourself apart as an upper cervical specialist in your digital marketing and advertising and much, much more. So lots of stuff to do. Let's get into it. Let's get going.
So accelerated growth model. This is a great visual example. Representation of digital marketing how it works and how it all works together. And so if you look at the left side of the screen here you can see the organic seo paid search database this is how we draw how you drive leads digitally right through organic means through google and other search engines search engine optimizations seo. You get people to your website. You get people to landing pages and that type of thing through that. Paid search, right? Whether it's Facebook ads, Google ads, PPC, TikTok ads, whatever it is, an ad platform, a paid search, another way to drive leads. And then your database, your database reactivations, getting your existing patients to come back if they've gone inactive. That's another way that you can drive leads through digital means. And then once you drive those leads, what you want to do is maximize conversion, right? So making sure that your website is properly optimized for conversion. Conversion optimization is key. When someone lands on your website, you want them to convert into a phone call, into a new patient opportunity for your practice. And you want to make sure your reputation is really solid, that your Google reviews, that your video testimonials, that everything is very clear, that you are the go-to doctor in your area. And you want to automate as much of the process as possible to maximize conversion.
And then from there, you optimize results so that you can get return on investment, you can get your average cost per lead as low as possible, and you can then increase your total spend. Because great advertising or really great marketing in general is free, it's a free investment because every dollar you spend should generate at least $2, right? That's how it should work. You should see a direct ROI, meaning that you can never, you can always spend more money on ads or on advertising or on marketing if it's generating a consistent ROI. And so that's that accelerated growth model, that's how it all works together with digital marketing. And really with digital marketing, is concerned, it can help you no matter where you are in the practice growth stages, right? We talk about these stages all the time and they're so, so crucial for understanding upper cervical practice. And so it doesn't matter what stage you're in, though. The digital marketing can help you and really is necessary at every possible stage. And if you're unsure of what stage you're in or how to grow to the next stage, I encourage you to go over to the website, UCMPracticeGrowthSystems.com. Find your current practice growth stage and how to grow to the next stage. We've got some great resources there to help you.
So let's take a look at these six must use digital strategies for 2024. This is a high-level overview, and then we'll get more detailed as we go through each of these. So here's the six. Feed Google consistently. Multi-channel lead generation, tracking your new patient phone calls, converting new patient phone calls, automated lead follow-up sequence, and pipeline accountability. Okay, we're going to go through all six of these and really give you a good understanding of why these are working right now so effectively.
So number one, feed Google consistently. It's important to understand how Google works and to feed Google what it is looking for on a consistent basis. And so how Google works is... Google is trying to deliver, or really any search engine for that matter, is trying to deliver its searcher the best possible results for the keywords that's typed into the search engine, right? If someone types anything into a search engine, what the search engine is trying to do is to match the intent of the searcher with the results that pop up on their screen or on their phone or whatever it is, right? It's trying to protect the searcher also from poor results so the searcher will continue to use the search engine. If you're using a particular search engine and it consistently gives you poor results, results that aren't what you're actually looking for, then you might start using a different platform. Google wants people, everyone to use its platform. And so it's gonna try to deliver the highest possible results to it. So in order to do that, you've gotta feed that Google algorithm or feed Google with what it needs in order to consistently rank on Google.
And so the best way to feed Google consistently is to get new Google reviews every month. New Google reviews every month. That is the key. It's the best way to feed Google consistently. It's a lot of different things you could do to improve your Google rankings and whatnot. But the one that brings the highest value right now, highest bang for your buck is to get Google reviews every month.
And so you want to make it easy to do that, right? Use in-office and online tools. And be looking at this with your team. How many reviews do you have right now? Do you have at least 100 reviews? You should. You should have at least 100 reviews. When was the last time you got a review? Has it been six months? Has it been a year? The consistency of reviews is just as important as the number of reviews. So you could have 100 reviews, but not have a review in a year. And you could be ranking worse than someone who is getting reviews consistently. And so making sure that you're getting reviews every month is really the idea. Have you got a review every month this year? Do every one of your reviews have a reply with them? That's another part of it. So feeding that Google algorithm is every review on your Google listing should have a reply to that review. And so this is a simple way you can consistently feed Google with what it needs to help improve your results. And it's working right now.
Here's an example of this. Dr. Pat Lynn, one of our clients, great doctor out in Cedar Park, Texas, just outside of Austin. Been working with him for several years. One of the things we've worked on consistently is his Google reviews, making sure that his reviews are growing, that they're consistent, that he gets them every month. And even from when I put this slide together, I looked at it, I think yesterday, the day before, something like that, he's already over 350. But we can see here 337 Google reviews and one of the things that has been consistent with him is consistently getting reviews and we we help them with him with that his team has a commitment to that and this along with many other things we do for him as part of our system we've helped him to grow from when he started with us about 500 000 in collections on a yearly basis now he's a you know 1.75 million larger location three associates so having a digital marketing system that works, that consistently produces new patients has been a huge part of having him consistently grow his practice. And the Google reviews is a big piece of that. And so what, you know, whether you're in the associate master stage, like Dr. Lin is, or wherever you are, Google reviews are important to get every month. So understanding how Google works and feed it what it's looking for every month, reviews and reply to those reviews.
Number two, what's working right now, must use strategy number two, multi-channel lead generation. The key with this is to not put all of your eggs in one basket. You wanna get leads from everywhere online. And I would encourage you, if you have a company that you're talking to, you're working with right now, who is only using one channel to try to generate leads from the internet, they're doing you a disservice because it's... For instance, if you're just running Facebook ads, you are limiting your ability to attract new patients from the internet significantly. Facebook ads can be a very effective strategy depending on the market. But if you're only doing Facebook ads, it's not enough to really move the needle in today's digital world. Because what you really want is you want people flowing into your practice online from everywhere, right? You want them coming from Google. You want them coming from YouTube, from your website, from Facebook ads, Instagram ads, TikTok ads, PPC, from online directories, upper cervical specific directories like Upper Cervical Awareness, UpperCervicalCare.com, all of these places you want consistent flow from everywhere online because people are in different places online your target market is engaged in a lot of different places and so the more Essentially, poles you have in the water, the more places you're fishing, the more you'll catch, right? And that is the key with a digital strategy that works today in 2024 is it needs to be multi-channel focused. It needs to be multi-channel focused in order to hit all these different places and connect with people in lots of different ways.
And a great example of this is one of our clients, Dr. Jennifer Taylor. Came to us, didn't have really any significant digital strategy in place. And we were able to get a multi-channel strategy going for her. And she's having this significant flow into her practice from lots of different places online. And what she loves about it, and you can go watch her video on our website, she loves this strategy because she didn't have to hire another team member, which would have cost her a lot more than our services. And she's able to generate all these new patients from all these different places online. And that's really what it's all about is having that multi-channel lead generation strategy where you can connect with people no matter where they are on the internet is really, really key. So that's must use strategy number two, use a multi-channel lead generation strategy.
Must use strategy number three is tracking your new patient phone calls. Every phone call that's generated from the internet should be tracked, utilizing call tracking numbers so you can understand your results. This is so, so important. This is something that has become more and more important in the last few years because people are, again, if you're using a good multi-channel lead generation strategy, people are going to call you from all over the internet. And If you don't know what part of your strategy is working best, then you can't focus in on that. Call tracking numbers help you to focus in on what's working and de-emphasize those things that aren't working. Call tracking numbers are phone numbers that are generated that will then forward to your office number so that every phone call is tracked. And this is a really, really key piece of what's working right now.
An example of this, Dr. Artie and Amy Holliday in Seneca, South Carolina, working with us. We get the call tracking numbers in place. We get the flow, the multi-lead generation strategy going, and we can see where different aspects of their system is working, what parts aren't. And so then we can focus in on those areas that are working best so we can generate more calls more phone calls from the areas that are generating results but if you don't have call tracking numbers you can't get that kind of feedback and that kind of understanding and so tracking your new patient phone calls is absolutely essential in today's digital world making sure that you're using those call tracking numbers.
Number four strategy is converting new patient phone calls. Right every new patient phone call is essential to your business, it's essential to your practice, and it's an incredible opportunity to connect with someone who is sick and suffering, bring them hope and healing, get them into the practice and get them the help that they need. But if you don't have a way of really understanding what's happening on those new patient phone calls, you could be missing out on tons of opportunities with these new patients. Because the key is your CAs can have the best of intentions. You can train them and you have good hopes that they're doing well on these calls. But unless every new patient phone call is recorded, you don't actually know what's happening on those calls.
And so a must use strategy is recording every new patient phone call that comes into your practice. This is to ensure that your new patient phone call checklist is being followed so you can convert the maximum number of leads. And then along with recording those calls, going in and spot checking, listening to at least one new patient phone call per month and train your team on that call. Use that call as a resource to train the team. This is an essential tool. It can help you dramatically improve your conversion of new patient phone call that come into the practice converting into an appointment. If you record calls, listen to calls and train on calls, but it starts with the recording.
Great example of this, Dr. Rick Means, one of our great clients has two practices. We've helped him open the second practice after his first practice was thriving. And he's just always blown away by the quality of the leads we can get him. But the quality condition specific leads, if a CA can mess that up, they can take that lead and not convert them if they don't follow proper protocols on the phone. And so ensuring that not only is the calls accurate, is the leads being generated in a, in a productive way, getting lots of leads, but also that when you're talking to those leads, when your CAs are talking to those leads that they're, that they're using a good protocol and new patient phone call checklist, they're going through what needs to be, done during that call and they're handling those calls well is key. And if you don't have a call recording feature in place with your digital marketing system, then you really don't know what's happening with those calls.
You're just hoping for the best. And so must-use strategy number four, converting new patient phone calls at a high frequency, which means making sure that every new patient phone call is recorded, and listen to those as a team so you can train on them.
Must use strategy number five, an automated lead follow-up sequence. This is a key piece to save your team time. Right. Your team has a variety of different responsibilities, different things that they need to do every day. And if you don't have automations in place to help make lead follow-up easier, then you're not going to convert as many leads as you could. And so every lead that comes through a multi-channel platform. System should be followed up automatically with texts and emails. All texts and emails should be focused on having the lead call your office to schedule an appointment if they haven't scheduled online, right? So if you can have an online scheduling option, always best. If people can do that, great. If they don't, if you can't or whatever it is, then you want to have those automated systems in place so that you drive people to call the office, you drive them to get on the phone with your team, and then the other things we've already talked about, making sure the call is being recorded and that you're training on that process so you can convert people a highest percentage of leads. But automated lead follow-up is really key for saving your team time. This is an example of this. Again, one of our clients, Dr. Chris Perkins, talks about how he wanted more personal time with his family, stability with finances, decrease in stress and having fun again. That's all what he's doing now. And a lot of that is because of the automations within our system. We have so many different automations that simplify lead follow-up for our clients. And it gives you more time. It gives not just the doctor more time, but the CAs more time. So they're not constantly having to, you know, have a spreadsheet and make a note of every single time they follow up with a lead. And if you're getting a lot of leads, which our systems produce lots and lots of leads, you want to make sure that none of those leads are falling through the cracks and everyone's being followed up with and automations is key to making that happen.
So must use strategy number five, automated lead follow-up sequence. Every lead should be followed up with automatically with texts and emails.
Must use strategy number six, pipeline accountability. Pipeline accountability means that you should have a dashboard with a sales pipeline where you can easily evaluate how your team is doing with every lead that comes through your digital marketing system. So both you and your CAs can look at a visual representation of every single lead. They can see where they are in the process, which ones have requested consults, which ones have scheduled their consults, which ones have scheduled the report of findings, which ones have signed their care plans. You can see all of that visually. You can see exactly where everyone is in the process. You can see what the frequency is of conversion, of what your cost per lead is and your cost per show and cost per care plan, all that kind of information, all in a dashboard. So there's real clear accountability to a pipeline so that you can sit with your CAs in a meeting and say, okay, so this is all the leads that came in this month. This is where every single one of them is in this process. and you can then talk to them about these. Okay, so what about these four over here that haven't converted yet? We haven't talked to yet. What have we done to try to convert them? You can have conversations that are focused on conversion, on moving people through the process. If you have a clear pipeline, if you have a clear dashboard where you can see the full pipeline of every lead and where they are in the process, that is an absolute must in today's world.
Great example of this, Dr. Mercedes Cook, one of our clients in San Diego, California. She has a fantastic team. And her team is fantastic at making sure that they keep their pipeline updated. And because of that, they're on top of the leads. They're moving leads through the process. They have that clear pipeline. And Dr. Cook can look with her associates and the rest of her team. They can look at that pipeline at any time they can see where every lead is in the process they can see what can you know how frequently they're converting leads to appointments and care plans and all that right in a visual representation right in our dashboard really really fantastic to have that at your fingertips when you're a doctor running a busy practice and so must use strategy number six is that pipeline accountability, having a dashboard with that sales pipeline that you can clearly see where everyone is in the process.
All right, so that was our six strategies that are working right now. And I just want to encourage you with this. These are fantastic strategies. They're strategies that are working right now. But if, if, you know, obviously you can, you can go out and try to do this all yourself. You can try to find, you know, do your call tracking numbers and call recordings and set up a multi-lead generation system and, and get consistent Google reviews flown into your practice and have pipeline accountability and all these things that are working or, or, you could just have us do it. Right. We have our UC practice growth systems include everything that I've talked about today and a whole lot more. And we're getting consistent results for doctors every single day. And as I mentioned, we have our 180 day breakthrough for doctors that are below 20k. But if you're above 20k, we have some fantastic programs at that level to practice growth stage two and three, and even into stages four, five and six. And so if you're looking to really move the needle when it comes to your practice growth, if you're looking to move through these stages, your growth systems are ideal. They will help you no matter where you are to grow through digital marketing, through internal marketing, through coaching and practice growth sessions.
This is how you build a profitable UC practice without marketing on the weekends. You do it strategically. You do it wisely by using digital tools, by using the internet in a powerful way so you can get those consistent new patients coming in the door. Using these six must use digital strategies is key. Making sure that this is part of the system that you're using. If you're working with us, it is. And that is an absolute must because what you want is that accelerated growth. You want to be able to dial all of this in, right? You want to be able to drive as many leads as possible, maximize the conversion of those leads. and optimize the results so you can get as high as possible of an ROI on what you're doing. Because that's what you want. You want the success stories, right? That we shared today. such as like Dr. Pat Lynn from 500K to 1.75 million, right? We want those success stories because what that does, it brings more hope and healing to more sick and suffering people. And so if that's what you're about, if you want to grow your practice, if you want to help more people, we would love to have a conversation with you, talk with you about your practice, talk with you about what we can do to help you to grow your practice.
What you want to do right now is just go right over to the website, go to UCMPracticeGrowthSystems.com to grow your practice talk about these digital strategies talk about what we can do to help you no matter where you are in practice to continue to grow and help more people. Thank you for all you do doc visit UCM Practice Growth Systems to grow your practice and as we always say go team upper cervical.
