Effectively reaching sick and suffering people can be a real challenge. Your community needs to know you exist and that you can help them with a variety of health challenges.
Chiropractic marketing helps to drive your business whether it’s internal, external, face to face, or online. And marketing done RIGHT can really position the UC doc as the go-to doc in their community. Over the years we have had the privilege of serving hundreds of upper cervical doctors to reach more people, look great online, and ultimately love their marketing.
Here is a newly updated list of 101 chiropractic marketing ideas, tools, and strategies that will help you get the ball rolling or fill some gaps. Browse away, pick what fits your practice, and don’t be afraid to try some new ideas. So many people need your help!
Blogging increases website traffic by more than 50%. You can increase your SEO results, create great online content for social media, and improve awareness for your practice all by consistently writing blogs (or have someone write them for you).
Further, improve your SEO without doing more work. Partner with other like-minded health professionals in your community and write blogs for each other's websites.
There are a number of UC directories and you should be on as many as possible. Including the most trafficked upper cervical website on the Internet www.uppercervicalawareness.com with over 50,000 visitors per month.
YouTube has a big audience (the second largest search engine in the world) and you can use it to attract new patients
Learn success secrets and strategies to become a chiropractic marketing and business juggernaut
Know your specific market, how you rank amongst the competition, and how to get results. This can be key to chiropractic marketing success.
Fail to plan and you plan to fail…learn how to plan for growth by developing a chiropractic marketing plan.
Define and share your core values in your chiropractic marketing strategy.
Have a standard system for asking for referrals for you and your team.
Make referrals fun in your office and help patients to “get it” with this extremely effective chiropractic marketing strategy.
Learning how to effectively communicate your passion has a huge impact on all chiropractic marketing.
Integrate your new patient orientation class and other short or long-form video content into your digital chiropractic marketing strategy.
A big, hairy, audacious goal (BHAG) can unite and be a driving force for you and your team in your chiropractic marketing.
Help your community know you exist and how you can help by combining awareness and reputation in your chiropractic marketing.
Learn why people drop out of care and how to win them back by implementing a reactivation chiropractic marketing strategy. It is easier to reactivate an existing patient that is to find a new one.
Improve your new patient conversion by avoiding these mistakes in chiropractic marketing communication.
When you focus on conditions in your chiropractic marketing that people are suffering from you will connect with people right where they are and then you can educate them about your unique chiropractic philosophy.
Know the top 5 most asked questions patients need answers to and how to address them in your chiropractic marketing.
Boost your posts on Facebook to increase engagement, educate your existing patients, and find new patients with this chiropractic marketing strategy.
Cultivate these 3 things so they permeate your chiropractic marketing protocols, processes, and your practice.
Educate your patients so they can better inform their family and friends with this chiropractic marketing strategy. This can be done in your office or online.
Email marketing continues to be an extremely effective way to engage with existing and new patients. Learn how to help improve your email open rates with engaging subject lines.
Join upper cervical Facebook groups to get ideas and feedback from other UC docs on what's working and what's not in the chiropractic marketing world.
Know where you stand online amongst others in your area…and make the right targeted changes to your online chiropractic marketing
Great content on your Facebook page helps your chiropractic marketing in many ways to engage with existing patients and potential new patients.
Patients who have extraordinary outcomes and experiences in your practice can become your chiropractic marketing team to your community.
The right name can make a difference…and so can the wrong name. It's important that your name properly communicates your unique branding and positioning for it to be a chiropractic marketing force.
Add value to your practice, increase awareness, and further your authority in the community by writing a book.
Develop a voice in your community as the go-to doc by consistently speaking inside and outside your practice.
Find out how other businesses in your area are marketing and how what's working for them may work for you in your own chiropractic marketing.
A great way to meet people, improve PR, and increase awareness. Volunteer at your church, local food bank, or other charitable organization that is important to you. This is a great way to meet people in the community and develop name recognition while serving the community.
Making sure your Google listing is maximized for the best SEO results is an important part of chiropractic marketing success online.
Your Google map listing affects your SEO so be sure it is optimized. Many people may not visit your website but will see your Google maps listing.
Capture powerful stories of transformation and share with your community as part of your chiropractic marketing. Focus on the before and after state of your happy patients will have the greatest impact on potential new patients.
Taking the time to create and manage a list of potential new patients is an essential part of chiropractic marketing today. If you can consistently obtain people in your community that have conditions that you can help them with that it will pay off for years to come.
Stay in the office caring for patients while someone else brings new patients in the door. A community outreach chiropractic marketing assistant can be your face in the community.
The more you pour into your team the more they will be an extension of you. Every member of your team should be able to communicate effectively what you do and convert potential new patients in person or on the phone.
Internal chiropractic marketing events will only work if you and your team are a master planners. Test different internal marketing events to see which works best and consistently do those events every year.
A patient that is appreciated is more likely to stay in care and refer others. Patient appreciation days is a great way to communicate appreciation to your existing patients while at the same time encouraging referrals.
Your best chiropractic marketing efforts will only be as good as the team that serves the people. It's important that you get the right people on the bus and the wrong people off the bus to help your practice thrive.
When you know the seven learning styles that patients have you can more effectively communicate with existing and potential patients in your chiropractic marketing strategies.
Don’t let marketing for your chiropractic practice swallow up your life, learn how to do it without wasting your time
Link up with related businesses in your area to gain synergy
Build your network of health professionals by creating a monthly or quarterly event to stay connected with like-minded professionals in your community
Master your practice so your are free to have more new patients
A simple campaign to help improve patient retention and increase referrals
Learn how to emphasize fun in your practice marketing and branding to attract more new patients
Learn how to use a class to get referrals and have new patients bring friends
Learn how to keep up with growth from doing marketing right
Learn how to best to a screening to spread the word in your community acquire leads
Use office décor to educate and equip patients so they can share with others
Learn what marketing mistakes are common and how to avoid them
Use a simple checklist to get better results with your Facebook ads
Learn great online marketing strategies with a targeted course
Learn a proven system to consistently acquire online reviews
Strategically plan out your marketing and get better results
Figure out how much you should be spending on your marketing
Host an event where people can learn more about health and how you can help
Everyone loves food! Learn how to successfully host a dinner talk
Hold your health classes or new patient class online to reach more people
Make it easy on yourself and have relevant marketing tips delivered to your inbox
Find targeted webinars that deal with specific marketing issues you face
Educate yourself with marketing tips and strategies from successful UC doctors
Flyers can be great for patients to take home and share with others:
Your mindset is a powerful tool as it will permeate your marketing. This book will show you how!
Build trust and help improve your referral conversion and new patient consults
Choosing colors that fit your message will help with communication and attraction
A bad logo or no logo at all can make it difficult for branding and communicating your practice
Encourage new patient consults without devaluing your practice
Better educating your patients will improve retention
Stay in touch with potential patients and share great info
Make it easy on yourself and get great shareable UC content for Facebook
Help develop your practice mastery and marketing with the “3 R’s”
Well placed and clear call to action buttons help direct website visitors to take action
Many people will want to “see” you and your team prior to coming in
Help potential patients feel more comfortable and informed before their new patient consult
Guide people on your chiropractic website so they can quickly find what they are looking for
A bad website will hurt your marketing, make yours new and engaging!
Use the power of video and social media to engage people
Network with local businesses and build relationships
These 10 personal habits are part of having personal mastery
Learn how to build your online presence through an off-site strategy
Learn how to optimize your website to get more web traffic and better search rankings
Learn how to avoid 5 common marketing mistakes
Create a buzz in your office and generate marketing tools at the same time
Improve SEO and share powerful videos that connect with potential patients
Depending on your market, a well done print ad can be effective
This cost per click option can put your pins in front of your target market
Instagram ads can be a good option for reaching more new patients
Use a paid strategy with keywords to get your content seen by potential patients
Use the right paid ads to put you in people’s newsfeeds and be front of mind
Get leads and referrals from professionals and master your growth
Facebook reviews help improve your online reputation
5 Star Google reviews strengthen your social proofing and SEO
A powerful tool to communicate who you are, what you do and how people can get started
Define and communicate your why to connect with your target market
If you want to grow, you need to be ready and plan your marketing accordingly
Change your practice and your life by applying powerful principles and procedures
Represent who you are, what you do and how people can get help in an engaging way
Strategic solutions to improve awareness by looking great online and growing a strong online reputation and presence
A customized and comprehensive UC specific system for online presence, reputation, attracting qualified new patients and more