101 Chiropractic Marketing Ideas, Tools, & Strategies to Explode Your Practice - Updated

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chiropractic marketing ideas and tools

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Attracting New Patients: Still the #1 Challenge For Upper Cervical Doctors

Effectively reaching sick and suffering people can be a real challenge. Your community needs to know you exist and that you can help them with a variety of health challenges. 

Chiropractic marketing helps to drive your business whether it’s internal, external, face to face, or online. And marketing done RIGHT can really position the UC doc as the go-to doc in their community. Over the years we have had the privilege of serving hundreds of upper cervical doctors to reach more people, look great online, and ultimately love their marketing.

Here is a newly updated list of 101 chiropractic marketing ideas, tools, and strategies that will help you get the ball rolling or fill some gaps. Browse away, pick what fits your practice, and don’t be afraid to try some new ideas. So many people need your help! 

101 chiropractic marketing ideas

#101 - Write Blogs

Blogging increases website traffic by more than 50%. You can increase your SEO results, create great online content for social media, and improve awareness for your practice all by consistently writing blogs (or have someone write them for you).

#100 - Guest Blogging

Further, improve your SEO without doing more work. Partner with other like-minded health professionals in your community and write blogs for each other's websites.

#99 - Upper Cervical Directories

There are a number of UC directories and you should be on as many as possible. Including the most trafficked upper cervical website on the Internet www.uppercervicalawareness.com with over 50,000 visitors per month.

#98 - YouTube Marketing

YouTube has a big audience (the second largest search engine in the world) and you can use it to attract new patients

#97 - Upper Cervical Practice Mastery

Master upper cervical practice resource

Learn success secrets and strategies to become a chiropractic marketing and business juggernaut

#96 - Analyze Your Market

Know your specific market, how you rank amongst the competition, and how to get results. This can be key to chiropractic marketing success.

#95 - Develop a Chiropractic Marketing Plan

Fail to plan and you plan to fail…learn how to plan for growth by developing a chiropractic marketing plan.

#94 - Core Values Brainstorm

Define and share your core values in your chiropractic marketing strategy.

#93 - Referral Statements

Have a standard system for asking for referrals for you and your team.

#92 - Quarterly Referral Contest

Make referrals fun in your office and help patients to “get it” with this extremely effective chiropractic marketing strategy.

#91 - Communicate Your Passion

Learning how to effectively communicate your passion has a huge impact on all chiropractic marketing.

#90 - Facebook Live Videos

Integrate your new patient orientation class and other short or long-form video content into your digital chiropractic marketing strategy.

#89 - Get a BHAG

A big, hairy, audacious goal (BHAG) can unite and be a driving force for you and your team in your chiropractic marketing.

#88 - Improve Your Awareness and Reputation

Help your community know you exist and how you can help by combining awareness and reputation in your chiropractic marketing.

#87 - Improve Reactivations

Learn why people drop out of care and how to win them back by implementing a reactivation chiropractic marketing strategy. It is easier to reactivate an existing patient that is to find a new one.

#86 - Avoid 3 Common Communication Mistakes

Improve your new patient conversion by avoiding these mistakes in chiropractic marketing communication.

#85 - Focus on Conditions in Chiropractic Marketing

When you focus on conditions in your chiropractic marketing that people are suffering from you will connect with people right where they are and then you can educate them about your unique chiropractic philosophy.

#84 - Address 5 Key Questions in Your Marketing Communications

Know the top 5 most asked questions patients need answers to and how to address them in your chiropractic marketing.

#83 - Facebook Boosted Ads

Boost your posts on Facebook to increase engagement, educate your existing patients, and find new patients with this chiropractic marketing strategy.

#82 - Passion, Certainty, and Likability

Cultivate these 3 things so they permeate your chiropractic marketing protocols, processes, and your practice.

#81 - Create a Mini-Class

Educate your patients so they can better inform their family and friends with this chiropractic marketing strategy. This can be done in your office or online.

#80 - Use Engaging Email Subject Lines

Email marketing continues to be an extremely effective way to engage with existing and new patients. Learn how to help improve your email open rates with engaging subject lines.

#79 - Stay Connected

Join upper cervical Facebook groups to get ideas and feedback from other UC docs on what's working and what's not in the chiropractic marketing world.

#78 - Google Analytics

Know where you stand online amongst others in your area…and make the right targeted changes to your online chiropractic marketing

#77 - Facebook Page Content

Great content on your Facebook page helps your chiropractic marketing in many ways to engage with existing patients and potential new patients.

#76 - Create Extraordinary Patient Outcomes and Experiences

Patients who have extraordinary outcomes and experiences in your practice can become your chiropractic marketing team to your community.

#75 - Name Change

The right name can make a difference…and so can the wrong name. It's important that your name properly communicates your unique branding and positioning for it to be a chiropractic marketing force.

#74 - Write a Book

Add value to your practice, increase awareness, and further your authority in the community by writing a book.

#73 - Speak in Your Community

Develop a voice in your community as the go-to doc by consistently speaking inside and outside your practice.

#72 - Survey Local Business Owners

Find out how other businesses in your area are marketing and how what's working for them may work for you in your own chiropractic marketing.

101 Chiropractic Marketing Ideas, Tools, & Strategies to Explode Your Practice - Updated
101 Chiropractic Marketing Ideas, Tools, & Strategies to Explode Your Practice - Updated
101 Chiropractic Marketing Ideas, Tools, & Strategies to Explode Your Practice - Updated

#71 - Serve in Your Community

A great way to meet people, improve PR, and increase awareness. Volunteer at your church, local food bank, or other charitable organization that is important to you. This is a great way to meet people in the community and develop name recognition while serving the community.

#70 Manage Your Google My Business

Making sure your Google listing is maximized for the best SEO results is an important part of chiropractic marketing success online.

#69 Optimize Google Maps Listing

Your Google map listing affects your SEO so be sure it is optimized. Many people may not visit your website but will see your Google maps listing.

#68 Video Testimonials

Capture powerful stories of transformation and share with your community as part of your chiropractic marketing. Focus on the before and after state of your happy patients will have the greatest impact on potential new patients.

#67 Build an Email List of Qualified Prospects

Taking the time to create and manage a list of potential new patients is an essential part of chiropractic marketing today. If you can consistently obtain people in your community that have conditions that you can help them with that it will pay off for years to come.

#66 Community Outreach Assistant

Stay in the office caring for patients while someone else brings new patients in the door. A community outreach chiropractic marketing assistant can be your face in the community.

#65 Invest in Your Team

The more you pour into your team the more they will be an extension of you. Every member of your team should be able to communicate effectively what you do and convert potential new patients in person or on the phone.

#64 Plan Consistent Internal Marketing Events

Internal chiropractic marketing events will only work if you and your team are a master planners. Test different internal marketing events to see which works best and consistently do those events every year.

#63 Patient Appreciation

A patient that is appreciated is more likely to stay in care and refer others. Patient appreciation days is a great way to communicate appreciation to your existing patients while at the same time encouraging referrals.

#62 Build the Right Team

Your best chiropractic marketing efforts will only be as good as the team that serves the people. It's important that you get the right people on the bus and the wrong people off the bus to help your practice thrive.

#61 Know the 7 Learning Styles

When you know the seven learning styles that patients have you can more effectively communicate with existing and potential patients in your chiropractic marketing strategies.

#60 Stop Wasting Time

Don’t let marketing for your chiropractic practice swallow up your life, learn how to do it without wasting your time

#59 Cross Marketing Campaign

Link up with related businesses in your area to gain synergy

#58 Start a Provider Night Study Group

Build your network of health professionals by creating a monthly or quarterly event to stay connected with like-minded professionals in your community

#57 Cultivate Practice Mastery

Master your practice so your are free to have more new patients

#56 Say Thank You Campaign

A simple campaign to help improve patient retention and increase referrals

#55 Make Your Practice a Fun Place to be

Learn how to emphasize fun in your practice marketing and branding to attract more new patients

#54 Patient Orientation Class

Learn how to use a class to get referrals and have new patients bring friends

#53 Keep Up with Growth

Learn how to keep up with growth from doing marketing right

#52 Spinal Screenings

Learn how to best to a screening to spread the word in your community acquire leads

#51 Brochures, Charts, and Posters

Use office décor to educate and equip patients so they can share with others

#50 Avoid Common Mistakes

Learn what marketing mistakes are common and how to avoid them

#49 Facebook Ad Checklist

Use a simple checklist to get better results with your Facebook ads

#48 7-Part Online Marketing Course

Learn great online marketing strategies with a targeted course

#47 Online Reputation Builder

Learn a proven system to consistently acquire online reviews

#46 Marketing Calendar

Strategically plan out your marketing and get better results

#45 Marketing Calculator & Budget

Figure out how much you should be spending on your marketing

#44 Health Talks

Host an event where people can learn more about health and how you can help

#43 Dinner Talks

Everyone loves food! Learn how to successfully host a dinner talk

#42 Online Class

Hold your health classes or new patient class online to reach more people

#41 Marketing Tip of the Week

Make it easy on yourself and have relevant marketing tips delivered to your inbox

#40 Webinars

Find targeted webinars that deal with specific marketing issues you face

#39 Podcasts

Educate yourself with marketing tips and strategies from successful UC doctors

#38 Personalized Educational Flyers

Flyers can be great for patients to take home and share with others:

#37 Build a Mindset that Wins

Your mindset is a powerful tool as it will permeate your marketing. This book will show you how!

#36 Establish Social Proof

Build trust and help improve your referral conversion and new patient consults

#35 Consider Your Colors

Choosing colors that fit your message will help with communication and attraction

#34 Logo Design

A bad logo or no logo at all can make it difficult for branding and communicating your practice

#33 Certificate of Health

Encourage new patient consults without devaluing your practice

#32 Patient Education

Better educating your patients will improve retention

#31 Email Marketing

Stay in touch with potential patients and share great info

#30 Upper Cervical Awareness

Make it easy on yourself and get great shareable UC content for Facebook

#29 The 3 R's of Internal Practice

Help develop your practice mastery and marketing with the “3 R’s”

#28 CTA Buttons

Well placed and clear call to action buttons help direct website visitors to take action

#27 "About Us" Page

Many people will want to “see” you and your team prior to coming in

#26 "What to Expect" Page

Help potential patients feel more comfortable and informed before their new patient consult

#25 Use Great Titles

Guide people on your chiropractic website so they can quickly find what they are looking for

#24 New Engaging Website

A bad website will hurt your marketing, make yours new and engaging!

#23 Facebook Live Video

Use the power of video and social media to engage people

#22 Join a BNI Group

Network with local businesses and build relationships

#21 Cultivate the 10 Winning Habits

These 10 personal habits are part of having personal mastery

#20 Off-site SEO

Learn how to build your online presence through an off-site strategy

#19 On-Site SEO

Learn how to optimize your website to get more web traffic and better search rankings

#18 Avoid Marketing Mistakes

Learn how to avoid 5 common marketing mistakes

#17 Testimonial & Review Contest

Create a buzz in your office and generate marketing tools at the same time

#16 YouTube Videos

Improve SEO and share powerful videos that connect with potential patients

#15 Newspaper Ads

Depending on your market, a well done print ad can be effective

#14 Pinterest Promoted Pins

This cost per click option can put your pins in front of your target market

#13 Instagram Ads

Instagram ads can be a good option for reaching more new patients

#12 Google Adwords

Use a paid strategy with keywords to get your content seen by potential patients

#11 Facebook Ads

Use the right paid ads to put you in people’s newsfeeds and be front of mind

#10 Professional Referrals

Get leads and referrals from professionals and master your growth

#9 Facebook Reviews

Facebook reviews help improve your online reputation

#8 Google Reviews

5 Star Google reviews strengthen your social proofing and SEO

#7 Whiteboard Videos

A powerful tool to communicate who you are, what you do and how people can get started

#6 Identify Your "Why"

Define and communicate your why to connect with your target market

#5 Plan Marketing for Growth

If you want to grow, you need to be ready and plan your marketing accordingly

#4 UC Practice Master Academy

Change your practice and your life by applying powerful principles and procedures

#3 Custom Upper Cervical Website

Represent who you are, what you do and how people can get help in an engaging way

#2 SEO & Online Presence Plan

Strategic solutions to improve awareness by looking great online and growing a strong online reputation and presence

#1 Upper Cervical Marketing System

A customized and comprehensive UC specific system for online presence, reputation, attracting qualified new patients and more

About the Author: Dr. Bill Davis
Dr. Bill Davis is the Founder and CEO of uppercervicalmarketing.com. His goal is to spread the word about the best-kept secret in health through Upper Cervical Specific Business and Marketing Solutions.
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