In many ways, a practice mission is a crusade. When your practice is on a crusade everything you do will be defined by your mission. How you communicate. How you hire and train your team. Even how you think changes when you are on a crusade.
I define a crusade as a passionate commitment to a mission.
This crusade must resonate with you both personally and professionally.
It must be important to you spiritually, emotionally, mentally, and physically.
With the company that I steward Hope and Healing Solutions, our crusade is to…
Bring hope and healing to sick and suffering people for the glory of God!
This mission resonates with me in every way possible because for the past 20+ years since I have been following Christ bringing him glory is what I look to consistently do in all areas of my life.
So it only makes sense that my company’s mission would start with the glory of God.
But hope and healing has been a huge part of my life for the past 20 years as well.
It started with me going to chiropractic school about a year after I was saved. Through school, I found the power of chiropractic and how our bodies were designed to heal. Hope and healing became a passionate crusade in my life.
This is still so important to me that the name of our company has been for several years Hope and Healing Solutions Inc. Dba Upper Cervical Marketing. This reminds me every day what we are all about as a company. To bring hope and healing to sick and suffering people. We partner with doctors like you so that we can work together to reach communities around the world with hope and healing messages. Pointing people to upper cervical chiropractic as a solution to restore and maintain their health.
Doc what is your crusade in life?
What is your practice’s passionately committed mission?
Are you and your staff passionate about what you do?
Are you communicating that passion to your patients and your community?
If you don’t have great answers to the questions above I want to help you find your practice crusade and effectively communicate it to your patients and community with a series of steps to work through below to determine if your practice lacks passion.
It was once said “if it’s a mist in the pulpit it’s a cloud in the pew.” This is absolutely true. If you are not clear about what your crusade is in life and how that relates to your practice then you cannot effectively communicate your practice mission to your staff members.
You must get clear on what is important to you and how your practice is part of your overall life mission. If you miss this you will miss reaching the maximum impact your practice could make on the people of your community.
So if it’s not clear to you why you are in chiropractic practice then it’s time to ask yourself some tough questions.
What is your primary motivation in practice?
Is there a bigger meaning to what you do?
What sort of impact do you want to make in your community?
If you are clear on your practice mission but you don’t display that mission anywhere in your practice your team will not be reminded of the importance of it.
You and your team need to be reminded every day why you are there.
I encourage you to have your mission hanging in a prominent place in your practice so that your team and your patients see it every day. You should be proud of your mission and want people to see it.
In my practice, we would read our practice mission together every day as part of our morning huddle meeting.
As Jim Collins says sometimes you just have the wrong people on the bus. If you are clear on your mission and you are consistently reminding your team of that mission and they are still not passionate about it they may not be the right people for your practice.
Your team members should be almost as excited as you are about what you do. They should be thrilled when people get great results! They should be excited about new patient opportunities!
If they are not you have to ask yourself some tough questions about their future with your company.
The last red flag is that your patients don’t know what is different about your practice. If your patients just see you as another chiropractor and your practice as just another chiropractic practice then why would they refer to you?
Your patients have to see you and your practice as unique. Not just because you provide a unique specialty within the chiropractic profession but that your level of service and passion for what you do is unique.
This is what separates good practices from great practices!
You want the majority of your patients to be extremely excited about the work that you do and the interactions they have with your staff.
You will always have some practice members who are going to be grumpy but take those patients as a challenge. Set a goal to make the time a patient spends in your office the best part of their day!
I encourage you Doc to take a look in the mirror and see if any of these red flags are present in your practice. If you want help identifying areas like these where your practice is struggling and what you can do about it reach out to us to do a practice examination to see where you might need some help.