Your upper cervical website is your online hub.
All social media, video content, Facebook ads, Google ads, landing pages, etc. should all be connected to your website and should flow people to your website.
Since this is the case it’s very important that your website is fantastic!
Not just okay.
Website functionality, mobile readiness, Google standards, design standards, and user experience standards continually change.
If your website has not been updated in the past five years it needs to be.
So if you are looking to build a great upper cervical website here are 5 Keys to keep in mind.
If you are working with Upper Cervical Marketing on your website then these are 5 keys that we will utilize in the building of your site.
Website security is extremely important. Google will downgrade your website if it is not secure based on their current standards. Here are some absolute essentials when it comes to website security:
You can know if your website has an SSL certificate installed on it by looking at the upper left-hand corner and seeing if there is a lock next to your URL. If there’s no lock next to your URL you do not have an SSL certificate installed.
Another way to know is if you type in https instead of http when putting in your website URL, if your website does not load with https then you do not have an SSL certificate installed. If you are getting your upper cervical specific website and website hosting from us, an SSL certificate comes installed as part of our standard hosting package. If not you will want to make sure that your website hosting company includes an SSL certificate with their package or add it on if necessary. It is the Google standard.
Another extremely important part of website security is making sure that your website software is kept up-to-date. If you are utilizing the WordPress platform for your website (which is what we recommend) that it’s important that you keep WordPress, your website theme, and all installed plug-ins up-to-date. There are constant updates that are released to address new security vulnerabilities and improve the functionality of your website. We include these types of updates as part of our website maintenance program which is highly recommended if you have a website.
Lastly, a very important security measure is to make sure that your website is backed up every day. This will ensure if there is ever an issue with malware or your site being hacked or some sort of software conflict that your site can be restored quickly. Once again we include daily backups as part of our website service program.
80% of people will never scroll on your website. So it’s crucial that you put the most important information at the very top of your website in the area that’s called “above the fold”. Here are the above the fold essentials that we include in every website design we do:
If these essentials are not included at the top of your website a visitor is likely to be frustrated and leave the site quickly.
I have written extensively about the topic of search engine optimization for upper cervical websites in other blogs. Basically, you have to make sure that your website is search engine optimized so that Google and other search engines can find it. And that your ideal patient can find your website which we will discuss more below.
Along with optimizing your website for search engines, it’s also extremely important to optimize your website for conversion. You want to have the pieces in place to take people through the buyer’s journey from just being a visitor, to a lead, to a new patient integrated into your website. This could include giving people intermediary steps with relevant lead magnets that will engage with a visitor who is not ready to become a new patient yet. This involves knowing your ideal patient and the types of resources that they want.
And lastly, it’s extremely important that your website and your entire online presence is focused on your ideal patient profile. When your marketing is focused on everyone it’s really focused on no one. Honing your marketing in on your ideal patient profile will make a tremendous difference in its effectiveness. I have written about this extensively in my book Upper Cervical Practice Mastery: Learn Success Secrets of the World’s Top Upper Cervical Doctors but here are some of the basics.
The key to developing an ideal patient profile is to ask yourself a series of questions:
This is important for you to understand who your ideal patient is including their:
This is a very interesting exercise. Begin by picturing who this ideal patient is and think about their daily life. Is it someone with migraine headaches, who wakes up every morning, not knowing if their day will start with a headache? Is it a frustrated and tired young mother who can’t find an answer to her baby’s colic? Beginning to picture that person’s daily life will really help you with the rest of the questions.
You’re in business because you’re solving a problem for your target audience. How does that problem affect their day to day life? Go into detail and focus on the nuances that illustrate how that problem makes them feel.
What is most important to your ideal patient? Think about their pain points to better understand their goals.
Where is your ideal patient? Are they online? And if so, where are they online?
Will your ideal patient think you are trustworthy? Will they picture you as credible and knowledgeable about their condition or problem?
Answering common objections for your prospective ideal patients is a key part of building trust and credibility. What are the most common questions that patients have when they 1st come into your office?
Make sure you share this information with your entire team so that all of you are focused on your ideal patient.
You want to get as detailed as possible. Once you have this ideal patient profile in hand, then you can begin to customize your website and your unique marketing messages.
Just like with upper cervical chiropractic, the more specific you can be, the better the result will be.
If you would like to talk more about your website and how can help you reach your ideal patient profile give us a call at 877-252-1230.
It’s time to take upper cervical to the world!