Podcast Takeaways from Top Upper Cervical Doctors

One of the great benefits of being the host of The Upper Cervical Marketing Podcast is I get to talk with some of the most successful upper cervical doctors in our profession. Many of these doctors are my personal friends but others I just interact with on the chiropractic podcasts. But in all these conversations I learn a lot about what it takes to be successful.

Before my injury I had a successful all-cash upper cervical practice and I learned a lot about how to be successful in business from coaching companies and trial and error but these conversations with doctors who have had tremendous success in business and in life have been an incredible blessing to me both personally and professionally. I point to these conversations as one of the reasons why I have been blessed to grow a business three times the size of my chiropractic practice in about the same amount of time.

So I want to encourage you if you’re not listening to the podcast start today.

It’s free information to help you grow your practice and succeed in life and business.

You can listen to the podcast on iTunes, stitcher, spotify and anywhere else podcast are found. You can also listen right here on the website.


But if you want a quick summary of what I’ve learned in 2017 from the 24 podcasts keep reading below.

5 Success Takeaways from the Upper Cervical Marketing Podcasts of 2017

Here’s a quick summary of what I’ve learned:

  1. Grit
  2. Mindset
  3. Strategic Planning and Execution
  4. The Importance of Great Communication
  5. Build Community


gritThe first common theme that I noticed this year was the connection to grit. Grit could be defined as courage and resolve or strength of character.

I consistently heard doctors discuss the importance of grit in one way or another including Dr. Kurt Sherwood who combined a great vision with perseverance and strategic marketing to consistently grow his upper cervical practice which we discussed in episode 37.

Dr. Christine Zapata also referred to grit in episode 48 when she discussed how she built her dream clinic through sacrifice, delayed gratification, and sweat equity.

Dr. Noel Lloyd, Upper Cervical Chiropractic Consultant was on episode 32 discussing his fantastic book and one of the keys he discussed in the book was key #13 “never give up.” Grit is what pushes you ahead when things get really tough in your practice and as Dr. Lloyd and I discussed those that never give up are the ones that succeed.


mindsetPreviously when I reflected back on the 7 practice success keys I’ve learned from top upper cervical doctors, mindset was on the top of my list.

And once again, mindset is vital to the success of the top doctors I interviewed in 2017:

Your mind is a powerful tool to drive or deter your success.

The Apostle Paul said it this way:

“Finally, brothers, whatever is true, whatever is honorable, whatever is just, whatever is pure, whatever is lovely, whatever is commendable, if there is any excellence, if there is anything worthy of praise, think about these things.”

-Philippians 4:8, English Standard Version (ESV)

In the famous recording by Earl Nightingale “the Strangest Secret” he said it this way:

“You become what you think about all day long”

Zig Ziglar said it this way:

“If you don’t see yourself as a winner, then you cannot perform as a winner.”

Your mindset in practice is crucial.

If you struggle to have confidence, certainty, and clarity in life then you must take captive your thoughts in order to become successful.

You have 30 seconds from the time you think a thought for that thought to take root in your heart. This is the time that you can control your thoughts by holding up truth to defeat fear and doubt.

Strategic Planning and Execution

Another theme of 2017 was the importance of casting vision, strategic planning and executing on that plan.

We discussed casting a vision with Dr. Kurt Sherwood in episode 37, strategic planning with Dr. Chris Slininger in episode 43 and executing on a vision with Dr. Christopher Wolff in episode 42.

time managementKing Solomon said:

“Without a vision the people perish”

– Proverbs 29:18

This holds true for your practice.

Without a vision how do you know the direction your practice is heading or how to get there?

If you want to learn more check out this blog post about creating a vision for your upper cervical practice along with a mission and core values.

Once you have your practice vision you can begin to create a strategic plan to accomplish your vision and then execute on your plan.