One of the great benefits of being the host of The Upper Cervical Marketing Podcast is I get to talk with some of the most successful upper cervical doctors in our profession. Many of these doctors are my personal friends but others I just interact with on the chiropractic podcasts. But in all these conversations I learn a lot about what it takes to be successful.
Before my injury I had a successful all-cash upper cervical practice and I learned a lot about how to be successful in business from coaching companies and trial and error but these conversations with doctors who have had tremendous success in business and in life have been an incredible blessing to me both personally and professionally. I point to these conversations as one of the reasons why I have been blessed to grow a business three times the size of my chiropractic practice in about the same amount of time.
So I want to encourage you if you’re not listening to the podcast start today.
It’s free information to help you grow your practice and succeed in life and business.
You can listen to the podcast on iTunes, stitcher, spotify and anywhere else podcast are found. You can also listen right here on the website.
But if you want a quick summary of what I’ve learned in 2017 from the 24 podcasts keep reading below.
Here’s a quick summary of what I’ve learned:
The first common theme that I noticed this year was the connection to grit. Grit could be defined as courage and resolve or strength of character.
I consistently heard doctors discuss the importance of grit in one way or another including Dr. Kurt Sherwood who combined a great vision with perseverance and strategic marketing to consistently grow his upper cervical practice which we discussed in episode 37.
Dr. Christine Zapata also referred to grit in episode 48 when she discussed how she built her dream clinic through sacrifice, delayed gratification, and sweat equity.
Dr. Noel Lloyd, Upper Cervical Chiropractic Consultant was on episode 32 discussing his fantastic book and one of the keys he discussed in the book was key #13 “never give up.” Grit is what pushes you ahead when things get really tough in your practice and as Dr. Lloyd and I discussed those that never give up are the ones that succeed.
Previously when I reflected back on the 7 practice success keys I’ve learned from top upper cervical doctors, mindset was on the top of my list.
And once again, mindset is vital to the success of the top doctors I interviewed in 2017:
Your mind is a powerful tool to drive or deter your success.
The Apostle Paul said it this way:
“Finally, brothers, whatever is true, whatever is honorable, whatever is just, whatever is pure, whatever is lovely, whatever is commendable, if there is any excellence, if there is anything worthy of praise, think about these things.”
-Philippians 4:8, English Standard Version (ESV)
In the famous recording by Earl Nightingale “the Strangest Secret” he said it this way:
“You become what you think about all day long”
Zig Ziglar said it this way:
“If you don't see yourself as a winner, then you cannot perform as a winner.”
Your mindset in practice is crucial.
If you struggle to have confidence, certainty, and clarity in life then you must take captive your thoughts in order to become successful.
You have 30 seconds from the time you think a thought for that thought to take root in your heart. This is the time that you can control your thoughts by holding up truth to defeat fear and doubt.
Another theme of 2017 was the importance of casting vision, strategic planning and executing on that plan.
King Solomon said:
“Without a vision the people perish”
– Proverbs 29:18
This holds true for your practice.
Without a vision how do you know the direction your practice is heading or how to get there?
If you want to learn more check out this blog post about creating a vision for your upper cervical practice along with a mission and core values.
Once you have your practice vision you can begin to create a strategic plan to accomplish your vision and then execute on your plan.
This year’s most popular podcast was episode 28 with Dr. Jon Baker where we discussed the importance of communicating with intention with each patient on each visit to create consistent referrals.
There has also been several other podcasts this year where the conversations focused on communication including a terrific podcast with upper cervical chiropractic advocate Keith Wassung where he discussed the 3 most common mistakes doctors make in individual communication and workshops.
We also had a great episode with Dr. Dennis Young of Anchorage Alaska about the importance of communicating your passion for upper cervical to your patients.
And another great episode about the importance of communicating and training your team for success with Dr. Jamie Cramer.
As a clinic director of an upper cervical practice communication is essential.
You must be a master communicator when it comes to your communication with:
As we discussed previously in this post your internal self-talk can be an ally or an enemy.
The way you communicate with your team about the mission, vision and core values of the practice is critical.
And of course your communication to potential and existing patients both in groups and individually online and off-line will determine whether or not you will succeed in practice.
The last take away from 2017 is centered on building community.
Our second most popular podcast of 2017 was our first podcast, episode 25 with Dr. Terry McCoskey on building an all-cash practice through referrals and re-activations. Dr. McCoskey and I discussed the importance of the community that he’s built within his practice through internal events and day-to-day communication and how this community is responsible for his tremendous growth and consistent referrals.
We also had an amazing show with Dr. Giancarlo Licata in episode 40 where he gave us step-by-step instructions on how he built an integrative community of health professionals in his area and how this has directly led to explosive growth in his practice through professional referrals.
So once again 2017 was a wonderful year for The Upper Cervical Marketing Podcast!
Our first 48 episodes have been greatly received by upper cervical doctors and students and we are looking forward to another great year in 2018 including episodes with:
We will be getting the year off to a great start with episode 49 with Dr. Patrick Lin on how to use a vision board to crush your goals in 2018!
If you haven’t already please go to iTunes and leave us a five star review and subscribe so that you can get immediate access to all of the great episodes that are coming in 2018 and beyond!