The decision to start marketing your practice is a big one. The last thing you want to do is spin your wheels trying to figure out what will work or how to go about implementation. Over the years, we've received LOTS of questions about marketing, online presence, websites, and more. We've been listening! Below is a curated list of the most asked chiropractic marketing questions and our answers. Now you can glean some insights and make the most of your efforts.
Online is where your ideal patient is. Nearly everyone uses Facebook, Google, YouTube, Twitter, Google, etc. These apps and websites are part of your ideal patient's daily life. If people in your local community are regularly online, you should be as well.
We highly recommend designing an upper cervical specific website prior to doing any marketing push. Even word-of-mouth marketing and talking to local businesses for professional referrals will be more beneficial if you have a site. A well-designed and engaging website that shares who you are and what you do will help capture and convert online traffic into new patients. Plus, most people will take a peek online to check you out. Best to make a good first impression.
Everyone wants to get the biggest bang for their buck. While not everyone has the same resources of time, team, and money, there are a handful of events that consistently perform best for upper cervical offices. New Patient Orientation Classes are great for giving your current patients an event to invite their friends and family.
Health Talks help to get out in your community and build relationships with like-minded businesses, creating awareness for Upper Cervical Care. Also, Dinner With The Doc is a great way to connect with potential patients as everyone likes food (for some practices, this is the only event they do). For more information on the best marketing events, this blog goes further into detail.
I'm always surprised at how often I get asked this. As soon as you can! If word about your practice isn't spreading, it won't grow. Market early, market often, and market well.
If you stop marketing, you'll lose any momentum you've gained. Once you're getting the results you're looking for, we recommend looking for ways to keep up with growth rather than throttle things back. Keep doing the things that have brought you success. This being said, making small changes over time can be a way to test the waters and keep moving in the right direction.
Most people don't like doing video. I get it, it's a process and rarely do we like what we see when we're on camera. However, there is no denying that video continues to be the TOP producer of website traffic and a key to engaging and attracting new patients. No, you don't have to use video, but your marketing will be stunted if you don't.
Look for ways to make it easier for you. Delegate to someone on your team who is more tech-savvy or would enjoy the recording process. Come up with a few talking points. Aim for shorter videos (1-2 minutes in length). Consider hiring a marketing company to help edit, optimize, post, and share your videos to make it simpler and easier for you. Think of video creation as an investment in your practice.
Just like your patients don't want slow results for their care, you don't want slow results for your marketing. The amount of time it takes depends on multiple factors: your market, your consistency, and the strategy. If you're in a saturated market, it will take longer vs a ripe market. If you are consistently doing your events, creating content, being active in your community, etc then you will certainly see results faster. Choosing the RIGHT strategy is hugely important for the best results. Strongly consider a system or strategy that addresses short term AND long term success. Organizing a marketing plan can be a big task, so here are 101 Chiropractic Marketing Ideas.
Many upper cervical doctors want to know the benefits vs cost of hiring a marketing company. While there is a wide range of cost based on the services provided and the company itself, it's helpful to have a professional on your team. Whether you're just starting out or you've been in practice for decades, there are most certainly elements that a marketing company can provide that make it well worth your time. Websites and website maintenance, online presence, branding, reviews, SEO, videos, ads, and patient education are just a few services that can be an asset to you. The key is finding that sweet spot between your budgets and the value of the services offered.
Wouldn't it be great if you could just focus primarily on taking care of new patients? This is our desire for you as well! We specialize in helping UC docs to look great online, attract qualified new patients and get the support they need for success. Give us a ring at (800) 252-1230 to answer even more of your chiropractic marketing questions and let's see if we can help you start hitting your goals.