Best Ways to Obtain New Patients in 2016 Part 2 of 3
Best Ways to Obtain New Patients in 2016
Our 2015 UCM Upper Cervical Practice Survey results are coming in and our hope is that the information that we can obtain will help all upper cervical doctors be more successful in 2016. If you haven’t participated in the survey yet we will continue to have it running through the end of the year. Just click the link above to answer the 10 question survey. We will be slicing and dicing this information up and releasing it a variety of different ways to help you. One of the most interesting questions was “What have you found to be the most challenging part of practice in 2015?” By far the most common response was “Obtaining New Patients”. Last time we looked at the most common response to “What Has Been the Most Effective Form of External Marketing for Your Practice in 2015?” Which was professional referrals. If you haven’t read part one of this series I recommend you do. Today we’re going to look at the 2nd most common response to what is working for upper cervical practices and that is Internet marketing. Now obviously online marketing is our favorite subject at Upper Cervical Marketing and we have written a really good guide to get you started on Internet marketing that has been downloaded by hundreds of upper cervical doctors. If you haven’t downloaded it yet you can get it here The Essential Step-By-Step Guide to Internet Marketing for the Upper Cervical Chiropractor or by clicking the button below.
So why is online marketing working so well for upper cervical doctors? There are number of reasons why online marketing is effective including:
it tends to be a permission-based relationship building type of marketing
it is a cumulative approach to marketing as opposed to one off approaches
when done effectively you can build trust, credibility and likability
Let’s look at each of these.
Permission-based Relationship Building
Online marketing when done effectively will help you build relationships with people in your community who want your help. Utilizing effective online marketing strategies including social media, blogging, search engine optimization, reputation management etc. can help you begin to establish a consistent and effective message throughout the Internet. Next it is extremely important that you have opportunities for people to be able to put up their hand and say “I want to know more.” If your only call to action everywhere online is “schedule an appointment” and you will likely not have an effective online marketing program. But if you give people intermediate steps between not knowing anything about you and com