A product or service that is for “everyone” is really for “no one”. This is why it's crucial to develop a perfect patient persona for your upper cervical practice. Sometimes Upper Cervical Doctors might think if they just focus on a particular ideal patient, they will be pushing everyone else away. The truth is that […]

Build a Successful Chiropractic Practice If you want to be successful at anything I believe it’s important to learn from those that have gone before you. So if you want to be successful in business it’s good to learn from those that have achieved the type of success you would like to achieve in your […]

Everyone recognizes the Nike swoosh, Starbucks' weird 2-tailed siren/mermaid, and Apple's...well...apple. Successful companies recognize the power of branding when it comes to connecting with people. While branding is far more encompassing than a logo, there is no doubt that branding is an important step in the life and health of a business. The same holds […]

Attracting New Patients: Still the #1 Challenge For Upper Cervical Doctors Effectively reaching sick and suffering people can be a real challenge. Your community needs to know you exist and that you can help them with a variety of health challenges.  Chiropractic marketing helps to drive your business whether it’s internal, external, face to face, […]

Upper Cervical Marketing Logos When marketing your upper cervical practice it is crucial that you choose the right colors and design elements in your logo, website, marketing collateral and color scheme. The most important first question is who are we marketing to as upper cervical doctors. The primary individual that we are focused on attracting into […]