Upper Cervical Marketing Blog

How Much Should Your Chiropractic Marketing Budget Be?

Chiropractic Marketing Budget Frequently when we talk to upper cervical chiropractors about their marketing budget. We frequently hear things like: “I really don’t have a specific marketing budget.” “I don’t actually have a plan in place to reach my goals when it comes to marketing.” “If I have a little bit of extra money this […]

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Chiropractic Facebook Ads: 3 Extremely Important Do's and Don'ts

Chiropractic Facebook Ads  Facebook ads have been an effective chiropractic marketing strategy for many years now. But as with everything in the internet marketing world they are always changing. Facebook regularly changes its algorithm. This makes it more difficult to do effective Facebook chiropractic ads. So, let’s talk about the do’s and don’ts of Facebook […]

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Increase Referrals, Testimonials, and Reviews Through Quarterly Contests

Quarterly Contests An excellent way to increase referrals and referral conversion with social proof is with quarterly contests. Social proof including video testimonials on Facebook, YouTube, and your website and online reviews on sites like Google, Facebook, Yelp, Health Grades, and Rate MDs, etc. are frequently the unseen factor in dramatically increasing your referral conversion. […]

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5th Annual Upper Cervical Practice Survey Results

Upper Cervical Practice Survey The data is in from our 5th annual Upper Cervical Practice Survey of UC docs!  We conduct these every year so we can learn current trends for the upper cervical practice. We believe this will help you gauge how your practice is doing and set your course/goals moving into 2020. As […]

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How to Effectively Use Guest Blogging on Your Upper Cervical Website

Guest blogging is an underutilized but very effective strategy for improving your search engine optimization and new patients from the Internet. This is a strategy that we have used successfully as part of our Upper Cervical Marketing System on our Upper Cervical Awareness Website for several years. All of our doctors have guest blog posts […]

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How to Use YouTube to Produce New Patients for Your Upper Cervical Practice

YouTube to Produce New Patients YouTube is a search engine. In fact it’s the number two most popular search engine in the world. And it’s owned by the number one search engine in the world Google. So you want to make sure that if you are attempting to do online marketing yourself that you’re not […]

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How to Use the 7 Learning Styles to Communicate Effectively in Your Upper Cervical Practice

Upper cervical practices should know that there are 7 ways that human beings learn information. The 7 ways are known as the 7 learning styles and they include: Visual (spatial): prefer using pictures, images, and spatial understanding. Aural (auditory-musical):  prefer using sound and music. Verbal (linguistic):  prefer using words, both in speech and writing. Physical (kinesthetic):  prefer using your […]

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5 Keys to Scaling Your Chiropractic Business for Success

Scaling Your Chiropractic Practice When you first start a chiropractic practice, you want to build it up to cover all of your overhead and support your family but eventually, you realize that it can be so much more than just that. Your practice has an opportunity to make a significant impact in your community. But […]

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How to Choose the BEST Internal and External Chiropractic Marketing Events

Chiropractic Marketing Events: Best External & Internal Tips You know you should be doing SOMETHING to reach your local community and cultivate internal referrals...but WHAT? There are a TON of different chiropractic marketing events to choose from, but the last thing you want is to waste your precious time (and your team's)! Here is a […]

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How Branding Helps You Connect with More Sick and Suffering People

Everyone recognizes the Nike swoosh, Starbucks' weird 2-tailed siren/mermaid, and Apple's...well...apple. Successful companies recognize the power of branding when it comes to connecting with people. While branding is far more encompassing than a logo, there is no doubt that branding is an important step in the life and health of a business. The same holds […]

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Does Your Reputation Online Reflect the Top Doc That You Are?

Online Reputation As an Upper Cervical Specialist, you offer a unique procedure that helps many people that no one else can help. You have done hundreds of hours of postgraduate work to achieve a level of excellence that few if any do in your community. But does your reputation online reflect the top doctor that […]

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If Life Were a Game What Would Your Score Be?

Have you ever thought about life as a game? That each of the parts of your life are different parts of a game that you can be winning or losing? What if there is a way that you could score each part of your life to determine how you are doing? This is the power […]

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We understand the pain of losing valuable time and money… and what it can be like to hate your marketing. That’s why we specialize exclusively in upper cervical care and chiropractic online marketing.
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