A Chiropractic Funnel In today's world, it is crucial that your practice has a chiropractic funnel to consistently produce new patients. A chiropractic funnel is a marketing strategy that makes offers consistent with the level of trust that you have built with a potential new patient. There are basically three steps to a successful chiropractic […]
Everyone recognizes the Nike swoosh, Starbucks' weird 2-tailed siren/mermaid, and Apple's...well...apple. Successful companies recognize the power of branding when it comes to connecting with people. While branding is far more encompassing than a logo, there is no doubt that branding is an important step in the life and health of a business. The same holds […]
Chiropractic Internet Marketing Trends Marketing is an insatiable beast with an ever-changing diet. If you're not careful, it will turn on you...devouring your time, money, and energy. Smart doctors must either learn to master their marketing themselves or delegate this challenging task. Either way, it's important to know chiropractic Internet marketing trends...for growth. Rest easy, […]
Power of Video Marketing for Chiropractors The very first article that I ever wrote for this blog was about the power of video marketing. Seven years later I am still talking about the importance of videos in you chiropractic marketing system. Video has been a constant in digital marketing and it doesn’t seem to be […]
You're an upper cervical specialist. You have the heart and skills that help bring hope and healing to sick and suffering people. And there are a TON of people in your area that need your help! But, can sick and suffering people find you online? With the vast majority of people searching online for chiropractors, […]
Chiropractic Facebook Ads Facebook ads have been an effective chiropractic marketing strategy for many years now. But as with everything in the internet marketing world they are always changing. Over the past few years, diversification of advertising into other social media platforms including TikTok has become even more important for chiropractors. But even though it may […]
One of my favorite quotes by Dr. BJ Palmer is “early to bed, early to rise, work like hell, and advertise!”BJ understood the importance of marketing and advertising to reach the most people in your community. Word-of-mouth referrals is not enough. There are too many people that are sick and suffering in your community. And […]
Best Chiropractic Marketing Plan If you're like 99% of upper cervical doctors, you got into this field because you're passionate about helping sick and suffering people find hope and healing. We both know that your practice is awesome and you can help, but the challenge remains... Getting more of the right people to come in […]
Chiropractic email marketing has been around for a long time. Especially when you compare it to other online marketing approaches. Yet, it still works. Although there are many ways to communicate today, email marketing is still a reliable way to engage with potential and current patients. Today we are going to discuss 3 ways that […]
Chiropractic Marketing Mistakes? "We were all set for our campaign to increase our new patients. We kicked it off with a screening, followed by Facebook posts, and then an email blast. We were so discouraged when only 1 person showed up to the new patient consult." 1 out of 3 Upper Cervical Doctors say finding […]
Choosing the BEST Chiropractic Marketing Agency You’re an upper cervical specialist. You bring a specialized service and expertise to chiropractic care that requires continued research, analysis and a pursuit of knowledge and understanding to provide the BEST care and results for your patients. Upper cervical care is what you do BEST. How should you select […]
How can you IMPROVE in 2019 if you don’t know where you are NOW? In the first chapter of my book, Upper Cervical Practice Mastery I discuss the importance of evaluating your life to determine and know where you are now. Only by taking a realistic look at where you are now can you then […]
