When you first open your practice you were likely very focused on marketing and growth. You may have been doing spinal screenings, talks, health fairs etc. But at a certain point as your practice grew and perhaps your family grew you realized that you had very little time to market your practice, see patients, run […]
Frequently, Upper Cervical Doctors will have a strong reaction to spinal screenings. They will either love them or hate them. But for every doctor that loves spinal screenings, there are probably 10 that hate them. If you’re in that situation I want you to know that you do not need to do spinal screenings to […]
Chiropractic Digital Marketing Strategies Chiropractic digital marketing strategies are consistently evolving so it is important if you are attempting to do online marketing yourself or have a company that you are working with that you understand what is working most effectively now. Today we are going to look at the top 3 chiropractic marketing strategies […]
Facebook is ALWAYS changing. They are constantly making changes to their news feed algorithm to determine what types of posts and ads will reach more people. In the past, most of the changes have been focused on limiting spam, link bait, and fake news. All of these changes have had limited to no effect on […]
Chiropractic Marketing Companies Comparison There are a variety of companies helping chiropractors with online marketing offering many different services. Some may offer you just a website and others a comprehensive Internet marketing program. If you are thinking of delegating your Internet marketing there are several things to keep in mind to help you compare chiropractic […]
YouTube to Produce New Patients YouTube is a search engine. In fact it’s the number two most popular search engine in the world. And it’s owned by the number one search engine in the world Google. So you want to make sure that if you are attempting to do online marketing yourself that you’re not […]
Upper Cervical Website In today’s digital world it’s clear that a website is not enough to compete effectively online. But every Upper Cervical Practice should have a website. A website is as basic as a phone line in today’s world. If you do not currently have a website or your website hasn’t been redesigned in […]
Quarterly Contests An excellent way to increase referrals and referral conversion with social proof is by having a quarterly contest one or two times per year. Social proof including video testimonials on Facebook, YouTube, and your website and online reviews on sites like Google, Facebook, Yelp, Health Grades, and Rate MDs, etc. are frequently the […]
Chiropractic Marketing Integration It’s time to start thinking differently about your marketing. Your marketing approaches do not exist in a bubble. But instead the more effectively you integrate your chiropractic marketing the better your results will be in 2018 and beyond. Earlier this year I wrote about the top 10 chiropractic marketing ideas and if […]
2018 Chiropractic Marketing Plan This article is going to help you design your 2018 Chiropractic Marketing Plan. This is going to be a highly interactive article that’s going to walk you through how to lay out your plan step-by-step. First, you will need to download our Chiropractic Marketing Plan Calendar. As this will be necessary […]
3 Types of Marketing One of the many things that I love about online marketing is the connection that it has to all the other types of marketing that you should be doing for your office. In today’s world you essentially have three types of marketing for your upper cervical practice: Internal Marketing External Marketing […]
Chiropractic Advertising Ideas One of my favorite quotes by Dr. BJ Palmer is: “Early to bed, early to rise, work like hell and advertise!” BJ understood the importance of spreading the word about upper cervical chiropractic to the world. A master marketer, Dr. BJ Palmer was constantly promoting and advancing chiropractic in his community and […]
