The phone rings and you hear the front desk pick up. Although you're focused on analyzing x-rays, you can't help but listen in. It's obviously a potential patient on the call. Unfortunately, the phone quickly hangs up without a new patient consultation scheduled. You know your team has a great heart, but you can't help […]
Chiropractic Patient Referrals are Golden The upper cervical practice that fails to have a solid base of patient referrals is doomed to fail. Let's face it, attracting qualified new patients is and always has been the #1 need for the chiropractic office. Without new patients, the practice dries up. And, one of the best sources […]
Qualified new patients? When it comes to your Upper Cervical Practice there are two types of new patients: qualified and unqualified. A qualified new patient has the following characteristics: A problem you can help them with Motivation to improve their health Lives in your local area Has the ability to pay for care If someone […]
Chiropractic Marketing Events: Best External & Internal Tips You know you should be doing SOMETHING to reach your local community and cultivate internal referrals...but WHAT? There are a TON of different chiropractic marketing events to choose from, but the last thing you want is to waste your precious time (and your team's)! Here is a […]
Best Chiropractic Marketing Plan If you're like 99% of upper cervical doctors, you got into this field because you're passionate about helping sick and suffering people find hope and healing. We both know that your practice is awesome and you can help, but the challenge remains... Getting more of the right people to come in […]
Choosing the BEST Chiropractic Marketing Agency You’re an upper cervical specialist. You bring a specialized service and expertise to chiropractic care that requires continued research, analysis and a pursuit of knowledge and understanding to provide the BEST care and results for your patients. Upper cervical care is what you do BEST. How should you select […]
How can you IMPROVE in 2019 if you don’t know where you are NOW? In the first chapter of my book, Upper Cervical Practice Mastery I discuss the importance of evaluating your life to determine and know where you are now. Only by taking a realistic look at where you are now can you then […]
Top 10 Blogs and Podcasts of 2018 Over the years, we at Upper Cervical Marketing have been known for our content. For over 6 years, we have created hundreds of blog posts, podcasts, webinars, and other free resources. And, we are so pleased to hear how they continue to serve upper cervical doctors and students. […]
Who wants to have 2020 be even better than last year? Well, what needs to take place to make that happen? Maybe it's time to get strategic and plan some solid events for you and your team to help reach more sick and suffering people. And don't worry, we're here to help! For starters, plan […]
"This year will be different" you think to yourself as you sit at your computer after hours, envisioning the new year. "I'm not going to put off what I know needs to be done...it's time for some REAL growth!" You briefly reflect on the past year, specifically remembering you had intended to do a chiropractic […]
If you are getting ready to start your upper cervical practice you likely have a lot of excitement and a lot of questions. When I first started my practice in May 2008 in a brand-new city with no patients I had no idea that there was so much to learn when it came to having […]
Attracting New Patients: Still the #1 Challenge For Upper Cervical Doctors Effectively reaching sick and suffering people can be a real challenge. Your community needs to know you exist and that you can help them with a variety of health challenges. Chiropractic marketing helps to drive your business whether it’s internal, external, face to face, […]
