Facebook is a pay to play network No longer can you expect to get significant organic reach from just posting on your business page. This is why Facebook ads have become even more important. Organic reach is described by Facebook as "how many people you can reach for free on Facebook by posting to your [...]
Top 10 Chiropractic Marketing Ideas for 2017 To grow a chiropractic practice in 2017 you must have a well-thought-out and intentional marketing plan for marketing your chiropractic practice both internally and externally on an ongoing basis. Many doctors are looking for marketing ideas for chiropractic that will position them as the respected Doctors that they [...]
Increase Referrals by Knowing How Satisfied Your Patients Are Referrals are essential to the maintenance and growth of your upper cervical practice. What if one question could help you understand and quantify how likely your patients are to refer others? Well, it can. By asking your patients how likely they are to refer you to a [...]
What I Have Learned from Top Upper Cervical Doctors Over the past 2 ½ years I have interviewed many of the top upper cervical doctors in the world including: Jeff Scholten Michael Lenarz Ray Drury Julie Mayer-Hunt Robert Brooks Todd Osborne Justin Brown Larry Arbeitman Christina Meakim Nick Tedder Shawn Dill Drew Hall Kerry Johnson [...]
Upper Cervical Practice Growth In order for your practice to grow 2 things need to happen; you need to consistently attract new patients and you need to retain the patients that you have. It’s really that simple. If you keep the patients you have and get more new patients then your practice will grow. But [...]
Best Ways to Obtain New Patients in 2016 Our 2015 UCM Upper Cervical Practice Survey results are coming in and our hope is that the information that we can obtain will help all upper cervical doctors be more successful in 2016. If you haven't participated in the survey yet we will continue to [...]
Mentorship for Your Upper Cervical Practice Recently I had the opportunity to talk with Dr Nick Tedder of Upper Cervical Chiropractic of Georgia. Dr Tedder has built one of the largest upper cervical practices in the world and is now offering a variety of mentorship opportunities for upper cervical chiropractors and students. [...]
Chiropractic Marketing Sales and marketing are essential components of a successful chiropractic practice. Marketing involves creating awareness for your unique upper cervical approach and sales happens when someone actually gives you money for your service. Sales and marketing should be happening all the time in your practice in a variety of ways. [...]
The 3 Types of Marketing In an upper cervical practice at all times you should be doing 3 types of marketing: external marketing internal marketing retention marketing External Marketing External marketing would be defined as anything that you do outside of your office to bring new patients into your office. This [...]
Chiropractic Marketing Strategy: How to Market Your Chiropractic Clinic As I have said many times on this blog, marketing and promoting is an essential part of a successful chiropractic practice. Every million-dollar practice that I had ever interacted with understand the absolute necessity of promoting your upper cervical chiropractic practice both [...]