Upper Cervical Marketing Blog

Hate Spinal Screenings? 3 Keys to Market Your Practice Without Them

Frequently, Upper Cervical Doctors will have a strong reaction to spinal screenings. They will either love them or hate them. But for every doctor that loves spinal screenings, there are probably 10 that hate them. If you’re in that situation I want you to know that you do not need to do spinal screenings to […]

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The Top 3 Chiropractic Digital Marketing Strategies of 2018

Chiropractic Digital Marketing Strategies Chiropractic digital marketing strategies are consistently evolving so it is important if you are attempting to do online marketing yourself or have a company that you are working with that you understand what is working most effectively now. Today we are going to look at the top 3 chiropractic marketing strategies […]

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Facebook Changes: What It Means for You and Your Practice

Facebook is ALWAYS changing. They are constantly making changes to their news feed algorithm to determine what types of posts and ads will reach more people. In the past, most of the changes have been focused on limiting spam, link bait, and fake news. All of these changes have had limited to no effect on […]

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How to Compare Chiropractic Marketing Companies for Your Upper Cervical Practice

Chiropractic Marketing Companies Comparison There are a variety of companies helping chiropractors with online marketing offering many different services. Some may offer you just a website and others a comprehensive Internet marketing program. If you are thinking of delegating your Internet marketing there are several things to keep in mind to help you compare chiropractic […]

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How to Use YouTube to Produce New Patients for Your Upper Cervical Practice

YouTube to Produce New Patients YouTube is a search engine. In fact it’s the number two most popular search engine in the world. And it’s owned by the number one search engine in the world Google. So you want to make sure that if you are attempting to do online marketing yourself that you’re not […]

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How to Effectively Use Guest Blogging on Your Upper Cervical Website

Guest blogging is an underutilized but very effective strategy for improving your search engine optimization and new patients from the Internet. This is a strategy that we have used successfully as part of our Upper Cervical Marketing System on our Upper Cervical Awareness Website for several years. All of our doctors have guest blog posts […]

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ICA Council on Upper Cervical Care Symposium – Don’t Miss It!

It has been my privilege to be the Director of Public Relations for the ICA Council on Upper Cervical Care for several years now and I’m very excited about an upcoming symposium that the Council is sponsoring in June 2018 that I wanted to make everyone aware. The program includes 17 hours of continuing education […]

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Why Everyone Needs an Upper Cervical Website

Upper Cervical Website In today’s digital world it’s clear that a website is not enough to compete effectively online. But every Upper Cervical Practice should have a website. A website is as basic as a phone line in today’s world. If you do not currently have a website or your website hasn’t been redesigned in […]

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Increase Referrals, Testimonials, and Reviews Through Quarterly Contests

Quarterly Contests An excellent way to increase referrals and referral conversion with social proof is with quarterly contests. Social proof including video testimonials on Facebook, YouTube, and your website and online reviews on sites like Google, Facebook, Yelp, Health Grades, and Rate MDs, etc. are frequently the unseen factor in dramatically increasing your referral conversion. […]

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SEO Best Practices for Upper Cervical Chiropractic Websites

I have written several articles over the years about search engine optimization including articles about effective On Page SEO, effective keyword strategy, and a variety of other search engine optimization topics. But today, we are going to focus on SEO best practices for Upper Cervical Chiropractic Websites. One general tip to keep in mind. Google […]

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How to Use the 7 Learning Styles to Communicate Effectively in Your Upper Cervical Practice

Upper cervical practices should know that there are 7 ways that human beings learn information. The 7 ways are known as the 7 learning styles and they include: Visual (spatial): prefer using pictures, images, and spatial understanding. Aural (auditory-musical):  prefer using sound and music. Verbal (linguistic):  prefer using words, both in speech and writing. Physical (kinesthetic):  prefer using your […]

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How to Use a Community Outreach Assistant to Increase Your New Patients in 2018

This is a guest blog post by Dr. Noel Lloyd from Five-Star Management. Not enough new patients is the #1 problem chiropractors’ face and has been for my 30+ years as a coach. Nothing hurts a practice more than bad new patient numbers and nothing helps it more than fixing the new patient problem. In […]

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We understand the pain of losing valuable time and money… and what it can be like to hate your marketing. That’s why we specialize exclusively in upper cervical care and chiropractic online marketing.
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