Upper Cervical Practice Growth In order for your practice to grow 2 things need to happen; you need to consistently attract new patients and you need to retain the patients that you have. It’s really that simple. If you keep the patients you have and get more new patients then your practice will grow. But […]
The Power of Social Proof In the book Influence psychologist Robert Cialdini discusses the power of social proof and how we rely on others especially in foreign environments or environments that we are not confident in to make decisions. For instance when someone is considering coming to visit an upper cervical practice for the first time this is a […]
After almost 4 years of requiring customers to have a Google Plus page before they can review your business, Google has gone back to requiring only a Gmail or other Google account. Mike Blumenthal reported on the change here (https://www.getfivestars.com/blog/google-reviews-just-got-easier-g-no-longer-required/), if you’re interested in some detail and screenshots. The review process just got easier for you […]
Chiropractic Internet Marketing Strategy Upper Cervical Marketing currently works with 57 clients in 23 states, 2 Canadian provinces and 3 countries and the one thing that we have learned over the past 3 years is that if you’re going to do online marketing well you must have a comprehensive approach. If you are discussing the […]
The Importance of Online Reviews If someone hears about you or your clinic what do you think the first thing they do is? Well 9 times out of 10 they're going to go to Google and search for your name, your practice name or both. What do they see? Nothing? Bad reviews and reputation? Or […]
Local SEO for Your Upper Cervical Practice Local search engine optimization (SEO) is at least somewhat important in all markets. In some markets it is extremely important and others not quite as much. It all depends on a number of factors including: how competitive your market is when it comes to online marketing how frequently […]
Chiropractic Marketing Strategies I get asked all the time what is the best online marketing strategies for chiropractors? It can be a complicated question because all online marketing requires regular monitoring, modification and detailed analytics. In addition certain strategies may work better in some markets than others. For instance Facebook chiropractic ads may be extremely effective in […]
Online Reviews for Your Upper Cervical Practice Online reviews on sites like Google, yelp, Citysearch and others have become an important part of online marketing. Most doctors know that they need them but struggle to get them. Here are 2 ways to get more online reviews. 5 Star Doc We've recently created a tool to […]
Chiropractic Internet Marketing In today’s Internet driven world it is extremely important that the upper cervical doctor have a strong online presence. Whether you are attempting to do your Internet marketing yourself or working with us it is extremely important that you build trust, likability and credibility with your online marketing approach. There are two […]
Yelp Reviews for Your Upper Cervical Practice If you’re an upper cervical doctor, you have probably seen reviews for your practice on the website Yelp. However, some of the most sterling reviews of your services from your real patients may have been ignored or discredited by Yelp. Yelp uses an algorithm which determines the credibility […]
All doctors want more new patients, but in order for you to attract new patients, your upper cervical practice must stand out from the crowd. To truly compete for new patients, you have to invest online marketing dollars intelligently. Your patients come to you because they can’t get the level of care that your practice […]
What Is Your Practice’s Reputation Online? Have you ever been searching for a particular business and read their online reviews. If that business has bad reviews, how does that make you feel about trusting them with your money? Online reviews have become very important for local businesses. “79% of consumers trust online reviews as much […]
