Steps to Hiring When it comes to your Upper Cervical Practice, one of the most important steps you can take to grow your practice and help more people in your community is to develop the skill of hiring ideal team players. Ideal team players up are humble, hungry, and smart. If you want to learn […]

Unique Upper Cervical Message Are you communicating upper cervical effectively? The upper cervical message is unique and needs to be communicated in a way that helps your team, your practice members, and your community understand that what you do is different. Yes you are a chiropractor but what you do is different than what other […]

Progress Exams Are Essential to a Healthy Practice When you first start a practice and you have some early success it’s common to stop doing the things that made you successful in the first place. Usually one of the first things to go is progress exams. But progress exams are absolutely crucial to a healthy […]

Are You Always Running Late? Doc does your office consistently run behind? Are your patients consistently waiting for 20, 30 or even 60 minutes beyond their appointment time? Is your staff constantly having to deal with frustrated patients who are endlessly waiting? Chiropractic offices should be leading the way when it comes to patient satisfaction. […]

The Most Important Hour of Your Day What time do you start seeing patients in the morning? 9 AM? 8:30? 8 AM? Whatever time it is…the hour before you see patients is the most important hour of the day. This is the time of the day when you set a precedent for how the rest […]

Thought Patterns That Crush Practice Growth In my book, Upper Cervical Practice Mastery: Learn Success Secrets of the World’s Top Upper Cervical Doctors, in chapter 2 I discuss the importance of mindset and how the top upper cervical doctors have a winning mindset. But today I want to hone in on 3 thought patterns that […]

Build a Successful Chiropractic Practice If you want to be successful at anything I believe it’s important to learn from those that have gone before you. So if you want to be successful in business it’s good to learn from those that have achieved the type of success you would like to achieve in your […]

Everyone recognizes the Nike swoosh, Starbucks' weird 2-tailed siren/mermaid, and Apple's...well...apple. Successful companies recognize the power of branding when it comes to connecting with people. While branding is far more encompassing than a logo, there is no doubt that branding is an important step in the life and health of a business. The same holds […]

Qualified new patients? When it comes to your Upper Cervical Practice there are two types of new patients: qualified and unqualified. A qualified new patient has the following characteristics: A problem you can help them with Motivation to improve their health Lives in your local area Has the ability to pay for care If someone […]

Upper Cervical Marketing Logos When marketing your upper cervical practice it is crucial that you choose the right colors and design elements in your logo, website, marketing collateral and color scheme. The most important first question is who are we marketing to as upper cervical doctors. The primary individual that we are focused on attracting into […]