Social Media Optimizing Your Content One of the best ways to build authority, trust and credibility is when someone shares your content with their friends and family. Social Media Optimization (SMO) is being called the future of Search Engine Optimization (SEO). Social media optimization refers to the use of a number of social media outlets and communities to generate publicity to […]
Off-Line Statistics If you are using uppercervicalmarketing.com or you’re trying to do your upper cervical Internet marketing yourself, it is absolutely essential to track your online and off-line statistics to see what is working and what is not. When tracking your off-line statistics most doctors will know their patient visits, new patients, services and collections. […]
Many upper cervical practices may not even be aware of Google plus. But Google+ is quickly becoming a significant player in the social media marketing world because it has one thing going for it that no other social site has: Google. Google plus is now the second largest social media network behind Facebook and needs to taken seriously in […]
Education Is Key One of my goals as an upper cervical chiropractor was to educate my patients about upper cervical. Since my injury I’ve been unable to practice, but one of my goals is still to educate. Now instead of upper cervical patients, my focus is on upper cervical doctors. A sick and hurting world is looking […]
Social Media for Your Upper Cervical Practice Unless you have been living under a rock for the past 5 years it should be obvious to you that social media is crucial to your upper cervical practice. Facebook, Twitter, YouTube, Google plus, etc. are fantastic ways to stay connected to your existing patients and reach new […]
Why Should You Use Facebook Certainly, Facebook is the most popular and highly used social media channel today. As of December 2012, 67% of online adults use Facebook. People use it more than any other site and spend a lot of time each day sharing content, reviewing posts and contributing to conversations. If your clinic does […]
Spinal Screenings = Time Away from Your Family It seems to be a rite of passage for every chiropractor, to spend several hours standing in front of a table talking to a variety of people, trying desperately to help them understand what you do and why you do it. And without a doubt, there is […]
Write Awesome Headlines On average, 8 out of 10 people will read headline copy, but only 2 out of 10 will read the rest. This goes for your social media marketing posts on Facebook, twitter, or Google plus, along with blog posts, YouTube videos, landing pages, emails and websites. Therefore, write an awesome headline! Without an […]
Why Get Online Reviews For Your Upper Cervical Practice When potential new patients are looking for information about your office, they will search for your online reviews. Google reviews would be the most important in my opinion because they appear within the search results. These Google reviews also matter to your local search engine rankings, […]
Writing the Blog Post Is Just the Beginning So you’ve written a good blog post. It is 300 to 600 words, keyword researched, has an attractive image, and a call to action. Now what you do? What you do after the blog post is written is much more important than writing the blog post. I […]
Getting Started with Blogging So you have been convinced to begin an upper cervical blog for your practice. Now, how do you get started? Here are 5 steps to help you: Set up Your Website and Blog at WordPress.org WordPress has become the standard when it comes to user friendly interactive websites. If you have […]
In a Google World Blogging Is Key Let’s face it, when it comes to the Internet, Google makes all the rules. Google has become a verb that means to look up something on the Internet. Even my 5-year-old will say, “Daddy can we Google that when we get home?” So how important is blogging to […]
