Category: The Upper Cervical Marketing Podcast

UCM 131: The Power of PR to Build Knowability, Likeability, and Trust with Dr. Christine Zapata

Dr. Christine Zapata on the Upper Cervical Marketing Podcast In this UCM Podcast, Tony Hook interviews Dr. Christine Zapata of Emerald City Spinal Care in Seattle, Washington. Dr. Christine shares how she had to innovate with her marketing plan to effectively reach a community locked down with COVID restrictions. Her simple, consistent steps have helped her […]

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UCM 130: Doubling a Successful Practice in the Middle of the Pandemic with Dr. Mercedes Cook

Dr. Mercedes Cook on the Upper Cervical Marketing Podcast In this UCM Podcast, Dr. Bill Davis interviews Dr. Mercedes Cook of Upper Cervical Chiropractic San Diego in San Diego, California. We discuss how Dr. Cook was able to double her practice over the last year in the middle of the pandemic. We go over the specific […]

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UCM 129: Serving Your Community through Relationship Building with Dr. Rick Means

Dr. Rick Means II on the Upper Cervical Marketing Podcast In this UCM Podcast, Tony Hook interviews Dr. Rick Means II of Corrective Spinal Care of Florida in Cape Coral, Florida. We discuss how his highly successful practice is continuing to grow through an effective referral strategy plan. We go over the specific methodology Dr. Rick […]

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UCM 128: The Power of Pivoting throughout Your Chiropractic Journey with Dr. Jonathan Lazar

Dr. Jonathan Lazar on the Upper Cervical Marketing Podcast In this UCM Podcast, Dr. Bill Davis interviews Dr. Jonathan Lazar, Clinic Director of Lazar Spinal Care in Ann Arbor, Michigan. We discuss how Dr. Lazar has pivoted over the years when it comes to how he hires and trains his team, his marketing, and so much […]

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UCM 127: Forging Success Through the Power of Leadership and Team Building with Dr. Lucas and Amy Watterson

Dr. Lucas and Amy Watterson on the Upper Cervical Marketing Podcast In this UCM Podcast, Tony Hook interviews Drs. Lucas and Amy Watterson of Mountain State Wellness in Morgantown, West Virginia. We discuss how they have sustained a highly successful practice and plan on growing to be an ultra-high performing office. We dig into leadership mindset […]

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UCM 126: How to Have Margin to Grow with Dr. Larry Arbeitman

Dr. Larry Arbeitman on the Upper Cervical Marketing Podcast In this UCM Podcast, Dr. Bill Davis interviews Dr. Larry Arbeitman Clinic Director of Upper Cervical Chiropractic of Monmouth in Morganville New Jersey. We discuss how Dr. Arbeitman was able to hire 2 additional Associates and 2 new CA’s to help him continue to grow his million-dollar […]

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UCM 125:How Dr. Rachae Bell Collected a Million Dollars in 2020

Dr. Rachae Bell on the Upper Cervical Marketing Podcast In this UCM Podcast, Dr. Bill Davis interviews Dr. Rachae Bell Clinic Director of Clear Chiropractic in Spokane Washington. We discuss how Dr. Bell opened a second location in the middle of the pandemic and was able to have her first year of a million-dollar practice in […]

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UCM 124: Keys to Growth in 2021 with Dr. Bill Davis

Dr. Bill Davis on the Upper Cervical Marketing Podcast In this UCM Podcast, Tony Hook interviews Dr. Bill Davis Founder and CEO of Upper Cervical Marketing. We discuss the key is to building a successful practice in 2021. Dr. Bill specifically shares the most important strategies to focus on in today’s environment. Listen in to hear […]

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UCM 123: Forging Success During Times of Adversity and Need with Dr. Ian Davis-Tremayne

Dr. Ian Davis-Tremayne on the Upper Cervical Marketing Podcast In this UCM Podcast, Tony Hook interviews Dr. Ian Davis-Tremayne with Upper Cervical Chiropractic of Marin in Mill Valley, California. We discuss how he has built a highly successful practice, chiropractic training program, and coaching business. Dr. Ian specifically shares the mindset, philosophies, and strategies that have […]

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UCM 122: Practicing with Passion and Purpose with Dr. Julie Mayer Hunt

Dr. Julie Mayer Hunt on the Upper Cervical Marketing Podcast In this UCM Podcast, Dr. Bill Davis interviews Dr. Julie Mayer Hunt of Mayer Chiropractic in Clearwater, Florida. We discuss how she continues to practice with passion and purpose, even decades into practice. Listen in to hear the impact she is continuing to make in her […]

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UCM 121: Creating Successful Win Win Relationships for Associates and Practice Owners with Dr. Jamie Cramer

Dr. Jamie Cramer on the Upper Cervical Marketing Podcast In this UCM Podcast, Tony Hook interviews Dr. Jamie Cramer of  Precise Chiropractic in Troy, Michigan. We discuss how she effectively recruits associates and interns and how she empowers and builds them up. Listen in to hear the team building strategies and the wins she cultivates for […]

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UCM 120: Buying a Successful Practice and Growing It to a New Level with Dr. Max Pohl

Dr. Max Pohl on Buying a Successful Practice In this UCM Podcast, Dr. Bill Davis hosts Dr. Max Pohl of Balance Chiropractic in Colorado Springs, Colorado. We discussed his journey in buying a successful practice and doubling it in a relatively short time. He also shares how he was able to double his fees as well!  […]

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