Category: The Upper Cervical Marketing Podcast

UCM 138: Scaling Your Practice to Keep Up With Growth with Dr. Liz Hoefer

Dr. Elizabeth Hoefer on the Upper Cervical Marketing Podcast In this UCM Podcast, Tony Hook interviews Dr. Elizabeth Hoefer of Well Connected Chiropractic in Mission Viejo, California. We explore how Dr. Hoefer’s rapid growth has been manageable due to scaling her team. She covers her hiring, training, and team building methods that have contributed to her […]

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UCM 137: Maintaining Passion, Enthusiasm, and Results with Dr. Christina Meakim

Dr. Christina Meakim on the Upper Cervical Marketing Podcast In this UCM Podcast, Tony Hook interviews Dr. Christina Meakim of Health Life Chiropractic in San Francisco, California. We talk about how Dr. Meakim is even more excited than when she first started almost 20 years ago and how she is seeing record setting months. We also […]

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UCM 136: 5 Obsessions Top Upper Cervical Doctors have with Tony Hook

Tony Hook on the Upper Cervical Marketing Podcast In this UCM Podcast, Tony Hook shares five obsessions that top upper cervical doctors have. He discusses the commonalities that he has seen over and over through the years. Join us to hear the obsessions top upper cervical doctors have to have to create the most successful upper […]

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UCM 135: Overcoming Obstacles and Achieving Growth in Difficult Times with Dr. Steven Keener

Dr. Steven Keener on the Upper Cervical Marketing Podcast In this UCM Podcast, Tony Hook interviews Dr. Steven Keener of K2 Health Center in Encinitas, California. We discuss some of Dr. Steven’s obstacles and difficulties he’s had through the years and most importantly, how he has overcome. He shares key factors, systems, and mindsets that have […]

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UCM 134: Obsessed with Results with Dr. Bill Davis

Dr. Bill Davis on the Upper Cervical Marketing Podcast In this UCM Podcast, Tony Hook interviews Dr. Bill Davis founder and CEO of Upper Cervical Marketing. Dr. Bill shares how being obsessed with results impacts patient journey, the practice journey and the UCM journey. This is an important podcast to listen to if you want to […]

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UCM 133: How a Life-Changing Experience Led to Dr. Kevin Pecca’s Podcast and Practice Success

Dr. Kevin Pecca on the Upper Cervical Marketing Podcast In this UCM Podcast, Tony Hook interviews Dr. Kevin Pecca of Montclair Upper Cervical in West Orange New Jersey. Dr. Kevin shares how upper cervical dramatically changed his life and how his passion for upper cervical has driven his success in practice. He also shares how he […]

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UCM 132: The Benefits of Authenticity and Team Unity with Dr. Celia Ringstad

Dr. Celia Ringstad on the Upper Cervical Marketing Podcast In this UCM Podcast, Tony Hook interviews Dr. Celia Ringstad of Pierce Ringstad Chiropractic in Roseville, California. Dr. Celia shares how she has had wonderful mentors who encouraged and helped her uncover her practice identity. She shares how this has helped not only herself, but the entire […]

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UCM 131: The Power of PR to Build Knowability, Likeability, and Trust with Dr. Christine Zapata

Dr. Christine Zapata on the Upper Cervical Marketing Podcast In this UCM Podcast, Tony Hook interviews Dr. Christine Zapata of Emerald City Spinal Care in Seattle, Washington. Dr. Christine shares how she had to innovate with her marketing plan to effectively reach a community locked down with COVID restrictions. Her simple, consistent steps have helped her […]

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UCM 130: Doubling a Successful Practice in the Middle of the Pandemic with Dr. Mercedes Cook

Dr. Mercedes Cook on the Upper Cervical Marketing Podcast In this UCM Podcast, Dr. Bill Davis interviews Dr. Mercedes Cook of Upper Cervical Chiropractic San Diego in San Diego, California. We discuss how Dr. Cook was able to double her practice over the last year in the middle of the pandemic. We go over the specific […]

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UCM 129: Serving Your Community through Relationship Building with Dr. Rick Means

Dr. Rick Means II on the Upper Cervical Marketing Podcast In this UCM Podcast, Tony Hook interviews Dr. Rick Means II of Corrective Spinal Care of Florida in Cape Coral, Florida. We discuss how his highly successful practice is continuing to grow through an effective referral strategy plan. We go over the specific methodology Dr. Rick […]

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UCM 128: The Power of Pivoting throughout Your Chiropractic Journey with Dr. Jonathan Lazar

Dr. Jonathan Lazar on the Upper Cervical Marketing Podcast In this UCM Podcast, Dr. Bill Davis interviews Dr. Jonathan Lazar, Clinic Director of Lazar Spinal Care in Ann Arbor, Michigan. We discuss how Dr. Lazar has pivoted over the years when it comes to how he hires and trains his team, his marketing, and so much […]

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UCM 127: Forging Success Through the Power of Leadership and Team Building with Dr. Lucas and Amy Watterson

Dr. Lucas and Amy Watterson on the Upper Cervical Marketing Podcast In this UCM Podcast, Tony Hook interviews Drs. Lucas and Amy Watterson of Mountain State Wellness in Morgantown, West Virginia. We discuss how they have sustained a highly successful practice and plan on growing to be an ultra-high performing office. We dig into leadership mindset […]

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