Upper Cervical Marketing Blog

The Best Digital Marketing for Chiropractors in 2020 As we are now in 2020, I wanted to take a look at what’s working and what isn’t in the world of digital marketing for chiropractors. While there are many things you could be doing there are some that you must be doing to compete online in […]

Facebook is a pay to play network No longer can you expect to get significant organic reach from just posting on your business page. This is why Facebook ads have become even more important. Organic reach is described by Facebook as "how many people you can reach for free on Facebook by posting to your […]

Chiropractic Marketing Budgets Frequently when I talk to upper cervical chiropractors, when it comes to marketing they are just flying by the seat of their pants. I frequently hear things like this: “I really don’t have a specific marketing budget.” “I don’t actually have a plan in place to reach my goals when it comes […]

"We were all set for our campaign to increase our new patients. We kicked it off with a screening, followed by Facebook posts, and then an email blast. We were so discouraged when only 1 person showed up to the new patient consult." 1 out of 3 Upper Cervical Doctors say finding new patients is […]

Chiropractic Advertising – Social Media Marketing for Chiropractors: Why Facebook? Chiropractic advertising has significantly changed in the past 10 years. While there are still some chiropractors advertising on TV, radio, or newspaper ads the majority of chiropractic advertising is now focused on digital channels. Facebook is by far the most popular for chiropractic Internet marketing. […]

Not all marketing is created equal...and not all practices have the same needs. Reputation and social proof, online and community presence, and attracting new patients are a must. But while there are some similarities in the "must haves" of marketing, there are unique needs (and strengths) for each UC practice. Marketing is not a "one-size-fits-all" […]

Best Ways to Obtain New Patients in 2016 Our 2015 UCM Upper Cervical Practice Survey results are coming in and our hope is that the information that we can obtain will help all upper cervical doctors be more successful in 2016. If you haven't participated in the survey yet we will continue to have it running […]

Upper Cervical Websites Once you drive traffic to your upper cervical website and convert that traffic into a lead, the next step is to nurture those leads with follow-up emails. Email marketing can be set up automatically or it can be done 1 lead at a time but the important thing is to continue to […]

Chiropractic Newsletters Do you send a monthly email newsletter to your patients? Some upper cervical practices have gotten away from sending a monthly email newsletter to patients and I believe that this is a huge mistake. Why Would You Send Upper Cervical Newsletters? There are 5 main reasons why you should send a monthly chiropractic […]

Patient Visit Average (PVA) Patient visit average or PVA is important statistic that you should be tracking in your upper cervical practice. It is one of the best ways to determine how well you are converting patients from their early phases of care into a wellness or maintenance phase. To calculate your PVA divide the […]

The Upper Cervical Experience February 26-28th If you haven't heard yet, mark your calendars for what should be the biggest upper cervical event ever! Starting in 2007 with the first Upper Cervical Evolution, there has been a movement to unify upper cervical technique associations and doctors in order to bring more awareness of upper cervical […]

Fall 2014 NUCCA Conference If you are on the fence on whether or not to come to the Fall 2014 NUCCA conference, I want to encourage you to make the decision to go. TheNational Upper Cervical Chiropractic Association or NUCCA is a leader in upper cervical research and is an excellent organization to be involved. […]