Category: Upper Cervical Chiropractic Marketing

3 Ways the Arrogance of Success Can Stall Your Upper Cervical Practice Growth

William Pollard once said “Learning and innovation go hand in hand. The arrogance of success is to think that what you did yesterday will be sufficient for tomorrow.” I see it all the time. An upper cervical doc has been working hard at building their practice and then their progress suddenly stalls. Or they were […]

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3 Essentials to Success of any Chiropractic Marketing Program

Chiropractic Marketing Programs: 3 Essentials to Success For over 12 years now I have been involved with the marketing of chiropractic. First as an associate, then as a clinic director and now as an online marketing agency owner and I found that there are three essentials to the success of any marketing program that you could […]

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7 Chiropractic Practice Success Keys I Have Learned from Top Upper Cervical Doctors

Chiropractic Practice Success If you are looking for chiropractic practice success then it's important that you learn from top doctors in the profession. Over the past 2 ½ years I have interviewed many of the top upper cervical doctors in the world including: Jeff Scholten Michael Lenarz Ray Drury Julie Mayer-Hunt Robert Brooks Todd Osborne […]

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Still have less than 25 Google Reviews? Here is what you need to do.

Still have less than 25 Google reviews? According to our 2016 Survey of 10 Chiropractic Internet Marketing Experts the #1 way to attract new patients online today is by consistently collecting Google reviews for your practice. This is an important piece in not only attracting new patients online but also converting those who are made […]

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What would happen to your Upper Cervical Practice if you were injured?

The Vulnerability of Your Upper Cervical Practice Have you ever thought about how vulnerable your Upper Cervical Practice is? If you are in solo practice which according to our 2015 survey about 80% of you are, you are only one injury away from losing the majority of your practice. I can speak to this from […]

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Is ANALYSIS PARALYSIS killing your Upper Cervical Practice growth?

ANALYSIS PARALYSIS is killing your Upper Cervical Practice We have all likely heard the term analysis paralysis which is the delay produced from overthinking a decision. Sometimes this paralysis analysis leads to you being unable to make a decision at all. From time to time we have all likely suffered from this condition. But how […]

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How to Improve Re-Activations and Referrals For Your Upper Cervical Practice

Upper Cervical Practice Growth In order for your practice to grow 2 things need to happen; you need to consistently attract new patients and you need to retain the patients that you have. It’s really that simple. If you keep the patients you have and get more new patients then your practice will grow. But […]

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You Are Not Allowing Your Upper Cervical Practice to Grow

You Are Likely the Problem Is your practice stagnate? Have you been seeing the same number of patient visits and collecting the same amount for years? Unfortunately in these cases frequently YOU ARE THE PROBLEM. But the great thing is YOU ARE ALSO THE SOLUTION. A common reason for your practice not continuing to grow is the […]

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How the Name of Your Upper Cervical Practice Can Impact Your Marketing

Naming Your Upper Cervical Practice When choosing the name of your upper cervical practice it is vital that you take into account the possible perceptions and branding implications of your practice name. Unfortunately the term chiropractic or chiropractor has some negative connotations to a large portion of the public. Chiropractic has a negative brand equity […]

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Creating a Culture of Social Proof for Your Upper Cervical Practice

The Power of Social Proof In the book Influence psychologist Robert Cialdini discusses the power of social proof and how we rely on others especially in foreign environments or environments that we are not confident in to make decisions. For instance when someone is considering coming to visit an upper cervical practice for the first time this is a […]

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Best Way for Upper Cervical Doctors to Get New Patients in 2016

All social media, video content, Facebook ads, Google ads, landing pages, etc. should all be connected to your website and should flow people to your website.

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How to Budget for Your Chiropractic Marketing Based on Market

Chiropractic Marketing Budget Large Competitive Markets in the US When it comes to marketing and especially online marketing it is important to understand the size and competitiveness of the market. Large competitive markets* include: New York city Los Angeles Chicago Houston Philadelphia Phoenix San Antonio San Diego Dallas San Jose …and more see a full […]

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