Upper Cervical Marketing Blog

August 12, 2019
5 Keys to a Great Upper Cervical Website

Upper Cervical Websites Your upper cervical website is your online hub. All social media, video content, Facebook ads, Google ads, landing pages, etc. should all be connected to your website and should flow people to your website. Since this is the case it’s very important that your website is fantastic! Not just okay. Website functionality, […]

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April 19, 2019
How to Stop the Latest Google Changes from Killing Your Website

Google recently launched a major core update that is dramatically impacting health and wellness related websites. The end result? Decreased site traffic, weaker search rankings, and consequently a decline in new patient visits for doctors. We want your upper cervical practice to be one that not only bounces back quickly but helps you rise above […]

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March 12, 2018
Why Everyone Needs an Upper Cervical Website

Upper Cervical Website In today’s digital world it’s clear that a website is not enough to compete effectively online. But every Upper Cervical Practice should have a website. A website is as basic as a phone line in today’s world. If you do not currently have a website or your website hasn’t been redesigned in […]

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February 12, 2018
SEO Best Practices for Upper Cervical Chiropractic Websites

I have written several articles over the years about search engine optimization including articles about effective On Page SEO, effective keyword strategy, and a variety of other search engine optimization topics. But today, we are going to focus on SEO best practices for Upper Cervical Chiropractic Websites. One general tip to keep in mind. Google […]

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September 13, 2017
7 Chiropractic Internet Marketing Experts Share What’s Working in 2017 and Beyond

2017 Chiropractic Internet Marketing Expert Status Report For the second year in a row, Upper Cervical Marketing has reached out to experts in the chiropractic Internet marketing space to give you an understanding of what’s working now in the marketing of chiropractic practices online and what’s not. In our 2016 article, by far the most […]

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July 11, 2017
SEO for Chiropractors: How to Attract High-Quality New Patients

SEO for Chiropractors When it comes to SEO for Chiropractors specifically search engine optimization for chiropractic websites it’s crucial to have a very firm grasp on your keyword strategy. There are many keywords that you could rank for that you may not want to rank. Search engine optimization in many ways is about standing out […]

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September 7, 2016
How to Optimize Your Upper Cervical Website for Conversion and Search

Upper Cervical Websites Last time on the blog we began discussing what our 10 chiropractic Internet marketing experts shared were the 5 most effective online chiropractic marketing strategies in 2016. The first one we discussed was the importance of generating online reviews. Here are all 5 of the strategies again: Generating Online Reviews Having an […]

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May 12, 2016
How the Name of Your Upper Cervical Practice Can Impact Your Marketing

Naming Your Upper Cervical Practice When choosing the name of your upper cervical practice it is vital that you take into account the possible perceptions and branding implications of your practice name. Unfortunately the term chiropractic or chiropractor has some negative connotations to a large portion of the public. Chiropractic has a negative brand equity […]

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April 28, 2016
How Your Logo and Color Scheme Can Impact Your Upper Cervical Marketing

Upper Cervical Marketing When marketing your upper cervical practice it is crucial that you choose the right colors and design elements in your logo, website, marketing collateral and color scheme. The most important first question is who are we marketing to as upper cervical doctors. The primary individual that we are focused on attracting into your […]

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February 19, 2016
3 Keys to Choosing a Chiropractic Website Company

Chiropractic Website Companies  If you are getting ready to graduate, are starting a new practice or are thinking of changing from one chiropractic website company to another than it's important that you consider these 3 key factors. Who owns the website? What is the price range? How long is the time commitment? There are many […]

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November 13, 2015
Why isn't your chiropractic Internet marketing strategy working?

Chiropractic Internet Marketing Strategy Upper Cervical Marketing currently works with 57 clients in 23 states, 2 Canadian provinces and 3 countries and the one thing that we have learned over the past 3 years is that if you’re going to do online marketing well you must have a comprehensive approach. If you are discussing the […]

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October 27, 2015
Are You Tired of Renting Your Chiropractic Website?

Chiropractic Websites A majority of chiropractic websites out there today are rent to never own. All of the template-based chiropractic website companies out there today have the same model. They design your website based on a selection of templates for little to no fee. And then they provide you with a "website service" that is […]

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We understand the pain of losing valuable time and money… and what it can be like to hate your marketing. That’s why we specialize exclusively in upper cervical care and chiropractic online marketing.
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