Upper Cervical Marketing Blog

Dr. Michael Lenarz and the Chiropractic Marketing Life Cycle

Dr. Michael Lenarz Recently I had the opportunity to talk with Dr Michael Lenarz of The Chiropractic Way and Health 1st Chiropractic. Dr Lenarz is a well-respected upper cervical chiropractor and consultant who has become a leader in the upper cervical community. It was a real pleasure to speak with him and get his insight […]

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Dr. Jeff Scholten and Being Professional in Chiropractic Marketing Part 2 of 2

Being Professional in Chiropractic Marketing Recently I had an opportunity to speak with Dr. Jeff Scholten of Calgary Alberta Canada. Dr. Jeff is a fantastic leader in the upper cervical community. He is involved in just about everything that's going on in the world of upper cervical including NUCCA, The Upper Cervical Research Foundation, theUpper Cervical […]

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The 3 Essentials of Internal Marketing for Chiropractors

Internal Marketing for Chiropractors Whether you are new in practice or you have been an upper cervical doctor for 30 years, internal marketing is the lifeblood of any upper cervical practice. Internal marketing programs should be a consistent and important part of your practice's daily, weekly and monthly activities. If you need a way to […]

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Answers to the Most Asked Chiropractic Marketing Questions

The decision to start marketing your practice is a big one. The last thing you want to do is spin your wheels trying to figure out what will work or how to go about implementation. Over the years, we've received LOTS of questions about marketing, online presence, websites, and more. We've been listening! Below is […]

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The Latest Trends in Chiropractic Internet Marketing for Growth

Marketing is an insatiable beast with an ever-changing diet. If you're not careful, it will turn on you...devouring your time, money, and energy. Smart doctors must either learn to master their marketing themselves or delegate this challenging task. Either way, it's important to know the latest trends in chiropractic marketing...for growth. Rest easy, here are […]

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How to Choose the BEST Internal and External Marketing Events

How to Choose the BEST Internal and External Marketing Events You know you should be doing SOMETHING to reach your local community and cultivate internal referrals...but WHAT? There are a TON of different marketing events to choose from, but the last thing you want is to waste your precious time (and your team's)! Here is […]

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Develop a Chiropractic Marketing Plan To Make 2019 Your BEST Year

"This year will be different" you think to yourself as you sit at your computer after hours, envisioning the new year. "I'm not going to put off what I know needs to be done...it's time for some REAL growth!" You briefly reflect on the past year, specifically remembering you had intended to do a chiropractic […]

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The Best Digital Marketing for Chiropractors in 2020

The Best Digital Marketing for Chiropractors in 2020 As we are now in 2020, I wanted to take a look at what’s working and what isn’t in the world of digital marketing for chiropractors. While there are many things you could be doing there are some that you must be doing to compete online in […]

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3 Ways You Should Be Using Facebook Ads to Grow Your Upper Cervical Practice Right Now

Facebook is a pay to play network No longer can you expect to get significant organic reach from just posting on your business page. This is why Facebook ads have become even more important. Organic reach is described by Facebook as "how many people you can reach for free on Facebook by posting to your […]

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5 Common Marketing Mistakes to Avoid - 2020 Update

"We were all set for our campaign to increase our new patients. We kicked it off with a screening, followed by Facebook posts, and then an email blast. We were so discouraged when only 1 person showed up to the new patient consult." 1 out of 3 Upper Cervical Doctors say finding new patients is […]

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How to Use Facebook Ads in Your Chiropractic Internet Marketing

Chiropractic Advertising – Social Media Marketing for Chiropractors: Why Facebook? Chiropractic advertising has significantly changed in the past 10 years. While there are still some chiropractors advertising on TV, radio, or newspaper ads the majority of chiropractic advertising is now focused on digital channels. Facebook is by far the most popular for chiropractic Internet marketing. […]

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How to Find a Chiropractic Marketing System that Works for You (revised)

Not all marketing is created equal...and not all practices have the same needs. Reputation and social proof, online and community presence, and attracting new patients are a must. But while there are some similarities in the "must haves" of marketing, there are unique needs (and strengths) for each UC practice. Marketing is not a "one-size-fits-all" […]

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We understand the pain of losing valuable time and money… and what it can be like to hate your marketing. That’s why we specialize exclusively in upper cervical care and chiropractic online marketing.
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