BHAG A BHAG as defined by Jim Collins in his book Built to Last is a Big Hairy Audacious Goal. According to Collins: “A true BHAG is clear and compelling, serves as a unifying focal point of effort…It has a clear finish line, so the organization can know when it has achieved the goal. It is […]
Personal and Business Development Resources At Upper Cervical Marketing we believe that leaders are readers and that is why our team is constantly reading books, listening to podcasts and attending conferences so that we can live out our core values and achieve our vision and mission. In that same way if as an industry we […]
Chiropractic Practice Success If you are looking for chiropractic practice success then it's important that you learn from top doctors in the profession. Over the past 2 ½ years I have interviewed many of the top upper cervical doctors in the world including: Jeff Scholten Michael Lenarz Ray Drury Julie Mayer-Hunt Robert Brooks Todd Osborne […]
Core Values, Vision and Mission for Your Upper Cervical Practice When establishing or attempting to take an upper cervical practice to a new level it is very important that you have your core values, vision and mission in place. This is much more than just something you stick on the wall. When you establish core […]
Freedom is Possible in Your Upper Cervical Practice One of the most common challenges doctors are expressing in our 2016 Upper Cervical Practice Survey is a lack of freedom in your upper cervical practice. If you haven’t taken the 2016 Upper Cervical Practice Survey please click the link and take it now. This survey will […]
Media spread inaccurate Information on alleged risks of chiropractic care from adjustments to the neck. Despite recent reports in the media, there is no human experimental evidence that chiropractic adjustments or neck manipulations are causally related to strokes. Plaintiff attorneys and uneducated journalists make claims that contend a link between upper cervical chiropractic and stroke. However, their […]
