Build a Successful Chiropractic Practice If you want to be successful at anything I believe it’s important to learn from those that have gone before you. So if you want to be successful in business it’s good to learn from those that have achieved the type of success you would like to achieve in your […]
Ever wondered how you can connect with more people and share your message of hope and healing? People do business with those they know and trust. It isn't enough to only have a great product or service. Actually, sustained success occurs when you build relational bridges with your community and even current patients. Studies show […]
Power of Video Marketing for Chiropractors The very first article that I ever wrote for this blog was about the power of video marketing. Seven years later I am still talking about the importance of videos in you chiropractic marketing system. Video has been a constant in digital marketing and it doesn’t seem to be […]
Who wants to have 2020 be even better than last year? Well, what needs to take place to make that happen? Maybe it's time to get strategic and plan some solid events for you and your team to help reach more sick and suffering people. And don't worry, we're here to help! For starters, plan […]
"This year will be different" you think to yourself as you sit at your computer after hours, envisioning the new year. "I'm not going to put off what I know needs to be done...it's time for some REAL growth!" You briefly reflect on the past year, specifically remembering you had intended to do a chiropractic […]
Attracting New Patients: Still the #1 Challenge For Upper Cervical Doctors Effectively reaching sick and suffering people can be a real challenge. Your community needs to know you exist and that you can help them with a variety of health challenges. Chiropractic marketing helps to drive your business whether it’s internal, external, face to face, […]
2018 Chiropractic Marketing Plan This article is going to help you design your 2018 Chiropractic Marketing Plan. This is going to be a highly interactive article that’s going to walk you through how to lay out your plan step-by-step. First, you will need to download our Chiropractic Marketing Plan Calendar. As this will be necessary […]
2017 Chiropractic Internet Marketing Expert Status Report For the second year in a row, Upper Cervical Marketing has reached out to experts in the chiropractic Internet marketing space to give you an understanding of what’s working now in the marketing of chiropractic practices online and what’s not. In our 2016 article, by far the most […]
The Power of Social Proof In the book Influence psychologist Robert Cialdini discusses the power of social proof and how we rely on others especially in foreign environments or environments that we are not confident in to make decisions. For instance when someone is considering coming to visit an upper cervical practice for the first time this is a […]
Video Testimonials for Upper Cervical Practices A few months ago we wrote an article about how to get a good video testimonial and we have been receiving a lot of questions about that blog post and wanted to do a follow-up post to help clarify some of the issues surrounding video testimonials including specific recommendations for […]
Video Testimonials There are 2 aspects of online marketing that you can never have enough of that is video testimonials and online reviews. When getting video testimonials it is important to focus on the emotion. The people that will watch this video who are struggling with the same health condition will understand what the person is going […]
Chiropractic Internet Marketing Strategy Upper Cervical Marketing currently works with 57 clients in 23 states, 2 Canadian provinces and 3 countries and the one thing that we have learned over the past 3 years is that if you’re going to do online marketing well you must have a comprehensive approach. If you are discussing the […]
