Upper Cervical Marketing Blog

January 13, 2020
How to Harness the Power of Video to Reach More People

Video Marketing for Chiropractors The very first article that I ever wrote for this blog was about the importance of video marketing. Seven years later I am still talking about the importance of video marketing. Video has been a constant in digital marketing and it doesn’t seem to be going anywhere. Here is just some […]

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November 26, 2018
Get Strategic Results with the 2020 Chiropractic Marketing Plan Calendar

Who wants to have 2020 be even better than last year? Well, what needs to take place to make that happen? Maybe it's time to get strategic and plan some solid events for you and your team to help reach more sick and suffering people. And don't worry, we're here to help! For starters, plan […]

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November 26, 2018
Develop a Chiropractic Marketing Plan To Make 2019 Your BEST Year

"This year will be different" you think to yourself as you sit at your computer after hours, envisioning the new year. "I'm not going to put off what I know needs to be done...it's time for some REAL growth!" You briefly reflect on the past year, specifically remembering you had intended to do a chiropractic […]

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November 13, 2017
How to Design Your 2018 Chiropractic Marketing Plan for Growth

2018 Chiropractic Marketing Plan This article is going to help you design your 2018 Chiropractic Marketing Plan. This is going to be a highly interactive article that’s going to walk you through how to lay out your plan step-by-step. First, you will need to download our Chiropractic Marketing Plan Calendar. As this will be necessary […]

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September 13, 2017
7 Chiropractic Internet Marketing Experts Share What’s Working in 2017 and Beyond

2017 Chiropractic Internet Marketing Expert Status Report For the second year in a row, Upper Cervical Marketing has reached out to experts in the chiropractic Internet marketing space to give you an understanding of what’s working now in the marketing of chiropractic practices online and what’s not. In our 2016 article, by far the most […]

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May 6, 2016
Creating a Culture of Social Proof for Your Upper Cervical Practice

The Power of Social Proof In the book Influence psychologist Robert Cialdini discusses the power of social proof and how we rely on others especially in foreign environments or environments that we are not confident in to make decisions. For instance when someone is considering coming to visit an upper cervical practice for the first time this is a […]

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April 7, 2016
How to Get a Good Video Testimonial for Your Upper Cervical Practice Part 2 of 2

Video Testimonials for Upper Cervical Practices A few months ago we wrote an article about how to get a good video testimonial and we have been receiving a lot of questions about that blog post and wanted to do a follow-up post to help clarify some of the issues surrounding video testimonials including specific recommendations for […]

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January 6, 2016
How to Get A Good Video Testimonial for Your Upper Cervical Practice Part 1 of 2

Video Testimonials There are 2 aspects of online marketing that you can never have enough of that is video testimonials and online reviews. When getting video testimonials it is important to focus on the emotion. The people that will watch this video who are struggling with the same health condition will understand what the person is going […]

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November 13, 2015
Why isn't your chiropractic Internet marketing strategy working?

Chiropractic Internet Marketing Strategy Upper Cervical Marketing currently works with 57 clients in 23 states, 2 Canadian provinces and 3 countries and the one thing that we have learned over the past 3 years is that if you’re going to do online marketing well you must have a comprehensive approach. If you are discussing the […]

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May 15, 2015
3 Ways to Know If Your Chiropractic Marketing Is Working

Chiropractic Marketing Sales and marketing are essential components of a successful chiropractic practice. Marketing involves creating awareness for your unique upper cervical approach and sales happens when someone actually gives you money for your service. Sales and marketing should be happening all the time in your practice in a variety of ways. Marketing is the […]

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March 18, 2015
The 6 Best Online Marketing Strategies for Chiropractors

Chiropractic Marketing Strategies I get asked all the time what is the best online marketing strategies for chiropractors? It can be a complicated question because all online marketing requires regular monitoring, modification and detailed analytics. In addition certain strategies may work better in some markets than others. For instance Facebook chiropractic ads may be extremely effective in […]

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February 5, 2015
Without This Your Chiropractic Internet Marketing Won’t Work (usually)

Chiropractic Internet Marketing In today’s Internet driven world it is extremely important that the upper cervical doctor have a strong online presence. Whether you are attempting to do your Internet marketing yourself or working with us it is extremely important that you build trust, likability and credibility with your online marketing approach. There are two […]

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We understand the pain of losing valuable time and money… and what it can be like to hate your marketing. That’s why we specialize exclusively in upper cervical care and chiropractic online marketing.
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