Who wants to have 2020 be even better than last year? Well, what needs to take place to make that happen? Maybe it's time to get strategic and plan some solid events for you and your team to help reach more sick and suffering people. And don't worry, we're here to help! For starters, plan for strategic results with the 2020 Chiropractic Marketing Plan Calendar. Basically, it's a tool to help you actually schedule and plan your events. So, download the editable calendar to get started.
It's time to take charge!
But, the Chiropractic Marketing Plan Calendar is just the beginning…you'll need to fill it in with creative (and helpful) marketing ideas.
Don't know where to start? We'll help you do this AND provide resources...GO TEAM UC!
If you check out your marketing calendar, there is a layout of the month that you can print out and hang up on your wall. Keep it front of mind! Also, you will see a section for each month that has three internal marketing spots and three external marketing spots for you to keep track of your marketing initiatives for that month.
In 2020, the most successful Upper Cervical Practices will combine 3 types of marketing in their chiropractic marketing plan:
These 3 types of marketing, when done effectively, will feed into each other and will give you a steady stream of high-quality new patients coming into your office throughout 2020. Overall, this type of marketing strategy will also help you retain the patients you have and reactivate inactive patients.
Online marketing when done effectively is both an internal marketing approach and an external marketing approach. So...that should be your first line of both of the boxes. Like this:
Implementing a comprehensive (and integrated) online marketing program can be very complicated and very time-consuming for you or your staff. For the cost of a part-time team member, we can help you implement a comprehensive and integrated online marketing program. Also, this will support all internal and external marketing initiatives you will be doing in 2020, as well as tackling online marketing. It works (and makes it easier on ya)! To learn about your market and see what plan would work for you, set up a discovery session for your upper cervical practice below:
Once you have your online marketing figured out, next you'll want to brainstorm 2 internal events and 2 external events that you will be doing each month. Don't worry, they don't have to be these huge things that create a burden. The good news is we have a blog that has a bunch of ideas to help you come up with marketing ideas. And here it is: 101 Chiropractic Marketing Ideas Now let’s start with some internal events.
Internal marketing should all be focused on patient education and internal events in some way, shape, or form. Patient education is the number one way that doctors have been effectively generating new patients internally according to our 2018 Upper Cervical Practice Survey. So, you'll want to make sure that you have an ongoing patient education strategy for your upper cervical practice. One of the easiest ways to do this is to get the Upper Cervical Patient Education Station. This is a series of educational flyers that can be used to educate patients on an ongoing basis.
Overall, this program is very intentional and effective for creating well-educated patients who will tell others about you and your practice in 2020. If you decide to implement the education station beginning in January, go ahead and add that to your marketing plan calendar like this:
Another excellent internal marketing promotion to utilize with the education station is the Certificate of Health Program. The certificate of health program is a way that you can make it easy for your patients to refer others. Anytime you have a patient who mentions a family member, friend or coworker you give them a certificate of health which provides that family member, friend or coworker with a discounted first visit with an expiration date. We have an entire program on how to effectively do the certificate of health program along with the graphics and implementation if you...easy peesy! Just click on the image below.
If you decide to implement this initiative as well, go ahead and add it to your internal marketing list like this:
Next, you'll want to decide what 2 external marketing outreach initiatives you will be implementing in January 2020. Again, don't forget about the 101 Chiropractic Marketing Ideas blog...use your vision and don't be afraid to try things. 1 of the best external marketing outreaches I’ve seen over the past several years is what’s called the Ladies Night of Indulgence. Basically, this outreach program is very effective at attracting more women into your practice. Women are the primary health care decision-makers for their families and it’s very important that you attract women into your practice consistently. To learn how this program can work and see all the personalized items included, grab our Ladies Night of Indulgence execution plan by clicking the image below.
If you decide to implement this external marketing outreach make sure you are thoroughly promoting this through your online marketing and email and social media formats along with your internal promotion. Failure to promote effectively could result in lesser results. To move forward with this program go ahead and add that to your list on your marketing plan calendar like this:
Another great external marketing outreach initiative to start in January is generating professional referrals from other health practitioners. First, you should know we have a ton of great information about generating professional referrals. Here are a couple key articles:
But, if you’re looking for a resource to help you in this area, I want to recommend a resource from Dr. Noel Lloyd. You can utilize this PowerPoint presentation when talking with medical doctors in a lunch and learn format. Visual aids always help! Also, you may want to grab this the resource Professional Referrals Presentation Tool
If you decide to implement a professional referral strategy go ahead and add that to your list like this:
Now you are ready for January 2020 with the following marketing plan:
Simple, right? Next, you'll want to add specific dates (helps for implementation) to the calendar like this:
Also, you want to add specific dates for support of your initiatives, such as:
Once you lay out a solid plan for success in January next move on to February and March etc. You're on a roll! You may want to continue certain initiatives that are working well or implement new initiatives such as:
Remember, have fun with this! Use the strengths of your team to create your chiropractic marketing plan. And feel free to reach out to us if you would like any help.
Oh, and 1 more thing... Dr. Bill Davis wrote a fantastic book, "Upper Cervical Practice Mastery."This covers a TON of practice success secrets, including internal, external, and online marketing. In short, it's basically an upper cervical handbook. You can take a peek at it and grab the first 3 chapters by clicking here.