As an Upper Cervical Specialist, you offer a unique procedure that helps many people that no one else can help. You have done hundreds of hours of postgraduate work to achieve a level of excellence that few if any do in your community.
But does your reputation online reflect the top doctor that you are?
When a friend or family member tells someone to check you out online and they Google your name or practice do they see evidence of the standard of excellence you have in your practice?
Having a positive online reputation that utilizes several social proof factors that will discuss below is extremely important in developing trust, credibility, and likability. These factors have been demonstrated over and over to be key in the conversion of referrals to new patients and to generate new patients from those who discover you online.
Here are a few examples of practices that are building great online reputations and examples of those that are not.
Below is a client of ours who has made a commitment to his online reputation and when someone googles his name or his practice name you can see that they see an abundance of evidence that his practice is doing excellent work.
He has 117 reviews on Google, 128 reviews on his website from our 5 Star Doc Online Review Generator, 7 5 star reviews on his Yelp account, 45 reviews on health grades, and 76 reviews on RateMD's!
This abundance of reviews is crucial for developing trust, credibility, and likability online.
Here is another Doc who also is likely doing excellent work as an Upper Cervical Specialist in their community but when you Google their name or their practice name you see this:
No reviews on their website, health grades, wellness.com, Google, etc. Their Google local listing is not optimized and does not even contain their business hours or website.
If someone was to find out about this Doctor from a friend or family member and Google her what they find is not going to increase their trust, credibility, and likability but instead, do exactly the opposite.
Facebook is another place where you have an opportunity to build a tremendous amount of trust, credibility, and likability. Positive social proof factors include videos, reviews, and whiteboard pictures.
Here are a few examples.
Doctor videos and video testimonials are tremendous ways to improve your online reputation. Here’s an example of one of our doctor's Facebook video pages. You can see some of these videos have over 30,000 views. What a tremendous way to build trust, credibility, and likability.
Another great way to build social proof is by taking whiteboard success story pictures. Simply purchase a whiteboard and use it to write down patient experiences and take a picture of them.
Here’s an example of one of our clients who has been utilizing this strategy effectively.
Another effective way to utilize Facebook is by building up your reviews and recommendations like this client of ours:
If you are not consistently investing in your online reputation than you are way behind the rest of the world. People are looking for social proof to make their decisions. This includes online reviews, video testimonials, and other ways to build trust, credibility, and likability.
If you would like to talk more about improving your online reputation give us a call at 877-252-1230.
It’s time to take upper cervical to the world!
