UCM 131: The Power of PR to Build Knowability, Likeability, and Trust with Dr. Christine Zapata

Dr. Christine Zapata on the Upper Cervical Marketing Podcast

Dr. Christine Zapata on the Upper Cervical Marketing Podcast

In this UCM Podcast, Tony Hook interviews Dr. Christine Zapata of Emerald City Spinal Care in Seattle, Washington. Dr. Christine shares how she had to innovate with her marketing plan to effectively reach a community locked down with COVID restrictions. Her simple, consistent steps have helped her practice not only stay open, but to grow. She has a big heart for her community and to serve those who need help now more than ever! 

We also discuss our Performance Review Resource Kit to help you plan for success.

In the Performance Review Resource Kit you will receive:

  • Performance Evaluation Review Form
  • Team Member Feedback Form 
  • KRA/KPI Self-Assessment Template

Links discussed in the show:

About the Author: Dr. Bill Davis
Dr. Bill Davis is the Founder and CEO of uppercervicalmarketing.com. His goal is to spread the word about the best-kept secret in health through Upper Cervical Specific Business and Marketing Solutions.
We understand the pain of losing valuable time and money… and what it can be like to hate your marketing. That’s why we specialize exclusively in upper cervical care and chiropractic online marketing.
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