Dr. Christine Zapata on the Upper Cervical Marketing Podcast

In this UCM Podcast, Tony Hook interviews Dr. Christine Zapata of Emerald City Spinal Care in Seattle, Washington. Dr. Christine shares how she had to innovate with her marketing plan to effectively reach a community locked down with COVID restrictions. Her simple, consistent steps have helped her practice not only stay open, but to grow. She has a big heart for her community and to serve those who need help now more than ever! 

We also discuss our Performance Review Resource Kit to help you plan for success.

In the Performance Review Resource Kit you will receive:

• Performance Evaluation Review Form
• Team Member Feedback Form 
• KRA/KPI Self-Assessment Template

Links discussed in the show:

• Dr. Zapata’s  Website
• Upper Cervical Practice Mastery
• UC Practice Mastery Tools