Dr. Josh Wagner and Why the Old Paradigm Doesn’t Work for Your Upper Cervical Practice
Dr. Josh Wagner
Creator of The Perfect Patient Funnel System
Dr. Bill Davis recently spoke with Dr. Josh Wagner the creator of The Perfect Patient Funnel System. After graduating from Life University Dr. Josh created a very profitable practice from scratch in one of the most expensive neighborhoods in Manhattan, New York starting out with less than $5,000.
Using growth and communication strategies not introduced yet in Chiropractic, PPFS members see increase in their practice with far less energy and expense.
Dr. Josh brought extremely high value in this interview that I know will help you immediately in your consultations and report of findings. This is not theory. But real world nuts and bolts teaching to help you help more people in your upper cervical practice. Enjoy!
Practicing in Manhattan
Dr. Bill Davis: Dr. Josh great to talk with you today.
Dr. Josh Wagner: Good to be here, thanks for having me on Dr. Bill. Thanks for all you do with getting more awareness for upper cervical chiropractic and getting more patients in the office.
Dr. Bill: Absolutely. Well I would like to find out first Dr. Josh what got you into chiropractic. Why are you a chiropractor today? What drew you to do this work.
Dr. Josh: Great question. I was absolutely lost as a 21-year old and undergrad and somehow, I could only remember the exact moment walking into dorm room as a sophomore in college and chiropractic popped into my head. And I never met one, just my brother and mother had been for traditional chiropractic complaint of back stuff.
But it was enough for me, I have always been very holistic in nature and I thought, “I can help people with their back pain and I don’t give drugs or surgery and I’m on my own Boss. I make my own hours and have a nice revenue.”
I started digging into online. I went and visited some chiropractors and the chiropractors seemed to love what they were doing.
I and did internship over summer. And that’s when I started realizing the neurological connection, the philosophy of chiropractic. I started listening to hours and hours of Dr. Sid Williams and all the greats. My mentors told me to go to Life First. That’s the place to go.
I went down to Life. And before going to Life, I didn’t even know what upper cervical was and a portion of having to go down there was being opened up to some different techniques and I now have the utmost respect for upper cervical. That’s the only type of care I get myself.
I actually practice torque release technique. I took upper cervical from that work. It’s really what I received. So I have the utmost respect from some of best mentors and lessons I learned along the way have been from upper cervical docs.
Dr. Bill: So you went down to Life and did your chiropractic training there and then moved out to practice in Manhattan. Is that correct Manhattan, New York?
Dr. Josh: I practice in Manhattan, New York City. That is close to where I grew up. I grew up in the southern part of it. I did not anticipate practicing here. Actually, I had to take some time off between grad school and starting because my head was in a funk and I thought I wanted to practice one way.
And then, when reality hit I realized that’s not what I wanted to do. I also saw that the demographic, everything changing with chiropractic, with insurance shifting, public awareness and I realized how I thought I wanted to practice which was super high volume, save the world through my clinic. It wasn’t necessarily the type of practice I wanted to cultivate.
I also planned on not being in New York. Life has its way of guiding us where we’re supposed to be. And now I’m in Manhattan, created a great practice from scratch with hardly any money in my pocket when I first started it. And I couldn’t imagine being anywhere else.
That’s a brief history from past to present.
Dr. Bill: Awesome. I understand you built a really nice practice there in Manhattan. Can you tell us more about your practice and how you have been able to build such a good practice in a relatively short amount of time?
Dr. Josh: Right. I started with no patients like many chiropractors, hardly any money, found through my due diligence of research some practice basics where I can start with a low overhead. And part of my struggles of starting immediately after school was because I had what I consider the old paradigm of chiropractic so ingrained in me which was trying to convert every new patient, every lay person to a lifetime chiropractic wellness patient from day one and day two.
Which, what I noticed, back in the old days when insurance were abundant and patient didn’t really have to pay much out of pocket; that was a much easier sell. That was a much easier conversation. And even if only 20% of patients follow that suit, there was often times an abundance and endless line of patients coming in because there’s very little barrier to care.
I didn’t graduate that many years ago and that’s in changing New York especially. Insurance is few and far between – I mean I’m out of network only about 20% of people I’ve seen maybe have coverage. I had to go out in search of business and marketing strategies and communication strategies for people to pay me what I feel I’m worth from the value of my care continuously and to refer others.
I started devouring material outside of our profession, put it into my practice and seen really great results, before I knew it I was knocking out my student loans pretty quickly and not having any business debt and just as importantly, not being stressed in practice and not having to work hard whether that’s marketing on the weekend, etc.
Not to say I didn’t do that, but not nearly as hard as I thought I was going to for the consultations, appearances, drop off, lack of referrals, all those issues that speaks to chiropractic all the time now. I know there’s problems in the field and a lot of it is, what I want to share on this call, is how we can communicate to patients in a way that often causes this and how we market our practice and how we practice what we’re doing.
And a lot of that can be stemmed and a lot of that needs to be stemmed now that more patients are more responsible for their monetary investments now. It’s more crucial more than ever to practice with the best resources as possible.