Dr. Justin Brown: Confidence, Certainty and 500+ Patient Visits per Week
Dr. Justin Brown
Dr. Justin Brown has built one of the largest upper cervical clinics in the world in just over 8 years. Dr. Brown and his associates consistently see over 500 patient visits per week. In this interview we discussed his first upper cervical experience, his marketing approaches and much more.
From Chronic Fatigue to 1000% Upper Cervical
Dr. Davis: Dr. Brown, great to talk with you today. Glad to have you on.
Dr. Brown: Thank you, Dr Davis. I appreciate the opportunity. Always happy to share about upper cervical chiropractic and how to serve more people, so I appreciate what you’re doing with upper cervical marketing. I’m glad to be a part of it.
Dr. Davis: Awesome, all right. Well I would like to start with just hearing what inspired you to become an upper cervical chiropractor.
Dr. Brown: It’s really my favorite thing to talk about. I actually get the opportunity to interview a lot of doctors and one of the things I always ask first is exactly what you just asked me. It’s really, “How’d you get into chiropractic and then what attracted you to upper cervical?”
My journey is not unlike a lot of chiropractors in that I did have an experience. But, the thing that was so interesting in my experience is that I was first attracted to chiropractic in that I was out training for soccer. Big soccer player, so had to do a lot of running and put that time in training into it.
I was out on a training run and about a mile, maybe a half mile from my house, and my spine felt like it collapsed in on itself. I could barely get back to my house. It’s basically just had the sheer will to make it back to my house. Then I ended up going to the hospital, they give me the cocktail with the painkillers and muscle relaxers and said, “Good luck.”
What happened was ultimately, when that didn’t work and when I suffered over the next three to six months, a friend of my mom said, “You really should take him to a chiropractor.” So my mom then, not really knowing what chiropractic was or not having any kind of experience with it, not having really any idea if whether it would help, but basically went to a chiropractor. He took x-rays and he found I had Scheuermann’s disease and I had small nodes up and down my spine and the compression fractures in my thoracic spine.
So he started adjusting me. He didn’t really teach me much about the principle of chiropractic or what was really happening inside my body through the process. But essentially, what I saw was that he took through a process of healing that I hadn’t received anywhere else.
That really was a starting point for me; I was 14 years old at the time. As I was going through school, I really always had a passion for serving people, helping people, just kind of a naturally a leader whether it’s in sports or in school, which I held a number of leadership positions.
Essentially, it got to a point where I thought, “Well, how am I going to put my passion for serving people to go with my passion for science, human performance, exercise, fitness and well-being. Chiropractic came back to me, like, “Okay, that’s the thing that really made the biggest impact on my life.”
It kind of came to be that I said, “Yes, that’s what I’m going to do. I’m going to be a chiropractor.” But as I went to Palmer College and I was getting adjusted and getting adjusted and getting adjusted, it didn’t make sense to me that I really can never maintain an adjustment. Understanding the beautiful philosophy that the body was all self-healing, self-regulating, self-feeling organism, why will my body never stay that way? It just didn’t make sense to me.
Then in going through school, I started to experience some fatigue issues that were completely out of the ordinary of what a college student should be feeling. I mean, I was waking up more exhausted than I went to sleep and sleeping through most of my classes. My friends would ask me, “Why do you go to class? You’re sleeping through all your classes,” which isn’t me.
As a student, I mean, I wanted to learn but I was just exhausted constantly and I wasn’t really figuring out why. Through that journey of trying to figure out this issue, I found research about upper cervical chiropractic – which, to mean, I had never really looked into it too much. I went to go see Dr. Marshall Dickholtz Sr. in Chicago, because he was a person who actually did this research that showed favorable results with people suffering with chronic fatigue issue.
Through that journey, I went to go see him and I never felt anything right away, though. I mean, even as a patient, we want to feel something right away. Even as a chiropractor, we want to be cured right away. But I didn’t feel anything right away, I felt nothing. I felt like I got ripped off and I felt the whole thing was a scam.
That was outrageous; I just wasted three hours in this office. This man took a picture of my neck, points to the x-ray and said, “So, that’s your problem.” He lays me on my side; he takes his teeth out. He took his teeth out and put them on the shelf, just to make matters weirder, right?
Then there’s this powder, this talcum powder on his hands, and he bends over and he’s groaning and groaning. I’m thinking, “This guy is going to die. I don’t know what’s going on here.” I’m done going through this thing. I’m thinking, “This is the most wild thing I’ve ever experienced.”
He’s like, “I’m going to take x-rays now to make sure we got the correction.” I’m thinking, “Correction? You didn’t do anything.”
After that ordeal, I drove home saying, “I guess that was garbage.” He’s 80 years old, so I just did what he said because I was desperate. Sometimes you just make decisions based on desperation, that’s where I was at.
I mean I was so fatigued. I had crashed through a construction zone, because I fell asleep at the wheel. There was a time I was so tired, just driving home at night that I would just contemplate, like, “What if I just drove into this ditch? “That’s the terror of it.
It was really bad. It was a bad, bad place to be in. So ultimately, what happened, as you probably realized, three months later — my energy starts to come back, I stopped taking the energy pills every morning to get through the day. I regained the sense of who I knew I was – that I had completely lost.
From that point, I just never turned back. I just started going to the NUCCA conferences; I was just a thousand percent into NUCCA. That’s all I ever did in the clinic and then went on to associate with Dr. Yardley in Seattle for a couple of years. He was just so gracious to give me that opportunity. Then eight years ago, I was able to set up down in South Florida.
750 Doors in 100% Humidity
Dr. Davis: Awesome. What a journey, that’s great. Yeah. Dr. Dickholtz Sr. of course recently passed away and we all know he was one of a kind, without a doubt. That’s a great story. You came out of school, like you said, you did and associate position for a few years with Dr. Yardley who is just a great leader within the upper cervical world and excellent trainer of doctors.
When you started in practice, tell me about some of the things you did to get your practice going and to get it to the place where it is now. I know you have an extremely successful practice and so, tell me about those first few years. What was that like?
Dr. Brown: What I wanted to do when I got down to South Florida is I just wanted to, literally, just meet as many people as I possibly could. Because I didn’t know anybody. I’m not from South Florida, my family’s not here. I mean, I knew zero people.
When I opened fresh, I opened fresh. I didn’t know a single soul in this community. What I knew was if I put together a plan where I was going to get out and meet as many people as possible. I believed that would be successful because I had the passion, I had the desire, my enthusiasm for upper cervical is very high and my determination – I knew I’d just persevere there.
Whatever it’s going to take, I was going to do it. The most powerful word that I used in getting started was the word “yes.” So, if I got asked to clean the streets, my answer was, “Yes, I’m there.” And I did. Me and my team would be out there cleaning the street, just for the opportunity to meet somebody, say, “Hey, what are you doing out there?”
I knocked on doors – I knocked on over 750 doors and I realize now, this is in South Florida, in a shirt and tie. Where it’s ninety-two degree with like a hundred percent humidity. Obviously, there was some times when dogs would chase you off the property, but there were other times where people would invite you in.
There’s one lady who I met who let me in and I knocked on the door and I said, “Yeah, I’m a local chiropractor and I’m here just to introduce myself. And we brought something brand new to South Florida. I’d love to have the opportunity to spend a couple of minutes telling you about it and then introduce or invite you and your family to our grand opening.”
She said, “Well, I don’t like chiropractors because I don’t want anybody to crack me.” I said, “Perfect. We don’t crack. May I just take a moment of your time?” and she said, “Sure.”
You know, I just recently looked, that one lady has actually, since in the last eight years, she’s referred to 75 people.
Dr. Davis: Wow.
Dr. Brown: Yeah, right – from that one thing that I went and did. So it just comes down to that work. And we’ve done a lot of screenings. We’ve done screenings in the community because again, you just never know who you’re going to meet, you never know the opportunity that you’re going to have to share with people, and people say, “Well, I don’t need to do screenings