Dr. Larry Arbeitman and How to Build a TEAM to Grow Your Upper Cervical Practice
Dr. Larry Arbeitman
Recently we interviewed Dr. Larry Arbeitman of Upper Cervical Chiropractic of Monmouth in New Jersey. Dr. Arbeitman is a master at team building. He has been able to build an incredibly successful upper cervical practice by building an incredibly successful team. If you have any employees or if you hope to have employees one day you need to read this interview. Dr. Arbeitman shares his proven ways to connect with his team, improve their performance and build the practice of your dreams. Along with a ton of other golden strategies. You will love it!
Why Upper Cervical?
Dr. Bill Davis: I’d like to always get started with what inspired you to become an upper cervical chiropractor?
Dr. Larry Arbeitman: You know it’s an interesting story because I was in chiropractic school back in the year 2000 and I was really attracted to the philosophy and I was going and getting adjusted by one of my professors with a traditional chiropractic technique. Having played high school football, my neck was never right after that.
And the results weren’t matching what I was being taught chiropractic school. So I was actually getting ready to transfer, quit, chiropractic. I remember calling home and questioning my decision to become a chiropractor.
Then one day, I ran into a young lady in the hallway down at Life and I was telling her my tale of woe and she said, “Before you do anything drastic, why don’t you go listen to this upper cervical doctor to talk on campus?” And she was referring to Dr. Russell Friedman who was and still is my mentor.
Dr. Friedman didn’t speak himself on that Wednesday night, he had seven of his patients show up and tell their miraculous stories of recovery from upper cervical care. So, sceptical, I went in to his office, became a patient, and after the first adjustment, my life changed because I just knew for the first time that, A. I was going to be okay. The B is I finally found the technique that will be able to help me.
And from that point forward, I studied upper cervical. I begged him to let me intern with him and that was 15 years ago. And to this day, I don’t know who the young girl was in that hallway who said that to me but she certainly changed the lives of thousands of people by speaking up that day and sharing upper cervical with me. She was an angel.
Dr. Bill: Wow, that’s amazing. Interesting that someone you didn’t even know and you still don’t know to this day caused that and changed the whole course of your life.
Dr. Larry: I was down at Life in April to speak to the students and I went back to that hallway and I took a picture of the hallway and I put it into my presentation. And to them, it was just the C wing but to me it was sacred ground.
Dr. Bill: Interesting. Wow, that’s amazing. All right, so you get this major shift to upper cervical when you were in school and so, you came out, you interned with Dr. Friedman, right, you said?
Dr. Larry: I was interning with him while I was in school. Yeah.
Dr. Bill: Okay. And then after school, did you do an associate position first or did you go right into practice?
Dr. Larry: Yeah, it’s really interesting because I was down at Life during the accreditation mess. So I actually had to transfer to Logan. And when I got to Logan, there was no upper cervical so I had to actually leave upper cervical for a little while, which at the time seemed painful but when you look back, it was blessing.
And I ended up studying full spine technique so I had to get out of School and I ended up, at the time, back in 2003, I got a hard time finding a successful upper cervical office that was large enough to take in an associate. And so I knew I needed to associate to learn the business of chiropractic.
So I found a great subluxation based chiropractor in New Jersey who was a full spine practitioner and I worked for her for 18 months doing full spine work knowing that I was going back to upper cervical. But I always separated the two. I had my business mentors and my technique mentors.
And until recently, in the past five or six years have I found that there are wildly, outrageously successful upper cervical doctors that have both great technique and great business skills. I think that shifted. All my awareness of it has shifted.
Dr. Bill: Right. The big part of what we’re doing with these interviews is we want to show people that there are doctors out there that are doing fantastic with both helping people get well but also having successful businesses that will sustain that level of success for years to come.
Dr. Larry: Absolutely.
Building an Upper Cervical Practice Fast
Dr. Bill: So, let’s talk about when you actually went out and practiced on your own.
Dr. Larry: I’m located in central New Jersey, in Monmouth County where I grew up. I decided to go back to my hometown to open up.
Dr. Bill: Great. Starting out in practice, I know that today you’ve built a large successful upper cervical practice but I’m sure that took a lot of hard work and a lot of building had to go into that. So tell us about the first few years of practice, what that was like.
Dr. Larry: Yeah. The great news is we were successful out of the gate. I had dogged determination. It took literally seven days a week and every waking hour, I was either working on or in my practice. And I was so scared to fail. I was so scared to fail that I put everything into it.
Looking back, maybe it wasn’t the healthiest way to go about it but everything went into making sure that we hit the ground running. And I think between a little bit of talent and a lot of God’s help, we were successful. And it’s a simple formula. You have to care about people as if they’re your own family authentically. And you got to get great results.
That’s my formula. And you can’t really train people to care and thankfully, I came from a household, my mom and my dad taught me to genuinely care for human beings. And I just apply that to everybody I met. Sometimes I think I cared more about their health than they cared about their health.
Dr. Bill: Absolutely. I think we’ve all experienced that. Been in practice, it’s a reality check to be able to say, “You know what, I actually care more about this person’s health than they do.” And sometimes, that can be a negative, right?
Dr. Larry: Absolutely.
Dr. Bill: Yeah.
Dr. Larry: You have to show them the light.
Dr. Bill: Yeah, exactly. You mentioned something I want to talk more about. You said, in the beginning, one of the reasons that you point to how you were able to be successful relatively quickly in practice is you were working on and working in your business.
That reminds me of one of my favorite business books which is The E Myth Revisited by Michael Gerber. And he talks a lot about that; the importance of working in your business but also working on your business. Can you talk more about that and the balance there that you had to establish over the years?
Dr. Larry: Even though I had a positive associate experience in the subluxation model, it wasn’t an upper cervical practice. So I had to create and learn a lot of the systems and procedures on my own. And if I could go back in time or if I was getting out of school today, I would make sure that I find a practice that already is successful in a upper cervical model because that took a lot of time and energy and tweaking.