Guest blogging is an underutilized but very effective strategy for improving your search engine optimization and new patients from the Internet. This is a strategy that we have used successfully as part of our Upper Cervical Marketing System on our Upper Cervical Awareness Website for several years.
All of our doctors have guest blog posts on the upper cervical awareness website on a regular basis. Each one of these guest posts create a backlink to our client’s website while at the same time they are their preferred Doctor listing in our directory. Our awareness website gets tens of thousands of visitors per month so this is a terrific benefit of our system for our clients.
The basics of guest blogging strategy is focused on creating blog articles for other websites to increase the back links to your website and potential leads from those websites.
A backlink is when one website has a link to another website on that site. For instance, we have created a backlink for our upper cervical awareness website above. We mentioned the UCA site and hyperlinked the mention to the website. A backlink is essentially a positive vote in the eyes of Google. Backlinks say that wherever that link is going is relevant to the website that is recommending it. So the more relevant and high quality back links you have pointing to your upper cervical website the better it will be for your search engine optimization and search rankings on Google and other search engines.
Let’s look at how to identify other websites that would benefit from articles you would write to increase your back links.
Potential Guest Blogging Websites (Other Health Professionals)
Some of the best people to work out guest blogging relationships with our other health professionals in your local community. Especially if those health professionals are already referral partners with your clinic.
Here are some of the health professionals to target in your community for guest blogging who you may already have relationships:
- Massage Therapists
- Physical Therapists
- General Practitioners
- General Chiropractors
- Personal Trainers
- Athletic Trainers
- CHEK Practitioners
- Marriage and Family Therapists
- Biblical Counselors
Once you have identified the health professionals in your community to work with next you want to have a conversation about a mutually beneficial relationship where you will write an article for their website that includes your contact information and they can write an article for your website that includes their contact information. If they already have a blog on their website and are writing blog articles regularly then this will make complete sense to them. I would suggest writing one article per quarter per health professional. You can recommend the same to them. Where they can write one article per quarter for your website. You want to make sure that the topic you choose is relevant to their target market.
If you identify 12 health professionals in your local community who you could write a guest blog post for one time per quarter this would give you a blog article every week that is being published on another website and potentially can drive traffic to your website and new patients into your office. While at the same time creating back links to improve your search engine optimization with Google.
Hopefully the other health professional also has a good social media strategy in place to promote your guest blog article to their social media presence and also an email list to send out an email blast promoting the article as well. You can do the same for them when they write an article for your website and promote it on your social networks and to your email list.
Potential Guest Blogging Websites (Other Upper Cervical Doctors)
Another way to improve your back links and search engine optimization is to exchange guest blog posts with friends who have upper cervical practices in other areas. This strategy has less direct impact on connecting with your local community and potential new patients but it still is beneficial at improving your search engine optimization.
I would recommend limiting this to about one per month. Again if you identify 12 doctors that you could write an article for one time per month by the end of the year you would have 12 additional back links from other upper cervical chiropractic websites that would improve your search engine optimization significantly.
Potential Guest Blogging Websites (Other Upper Cervical Communities)
The last way to increase your back links and potential new patients from the Internet is to create blog articles for upper cervical community websites. If your technique organization or another upper cervical specific organization that you are involved with allows guest blog articles then this can be another way to improve your search engine optimization. You also may be able to write articles for your chiropractic schools website. An .edu link is very powerful in search engine optimization.
If you could write an article like this once a quarter or even a few times a year it would be worth it.
Back links from relevant websites are one of the most powerful factors at improving your search engine optimization for your website long-term. So find ways to write some guest blog posts and get more back links for your website by employing these strategies today.