How Can a Facebook Fan Page Help Your Upper Cervical Practice?
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Here are 3 critical steps that you need to take in order to have success with your Facebook fanpage.
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If you don’t regularly post to Facebook it’s better to not even have a page!
It is best to post 5 days a week, but at least post every day that your office is open
The best things to post are daily updates, statistically these updates are the most read, liked and shared from my offices.
Basically just put 2 or 3 lines about your day. A quick testimonial, patient experience, patient question-and-answer are all fantastic!
The next best thing is pictures
A picture of you with a patient, a picture of you with your dog, a picture of you with your kids, your wife, a picture of your CA or associate.
And lastly, post links to any blog posts you’ve written
You can automate the posting process with HootSuite
This will allow you to schedule all your postings a week in advance and will allow you to post to multiple social media sites all at once. Go to www.HootSuite.com for more info.
Download our Facebook Ad Checklist and make sure your ads are communicating effectively to your target market.
Get more check-ins
Encouraging your patients to check in when at your office is another great way to promote your Facebook page.
Every time someone checks in at your office it will be posted to their timeline and shared with their friends. This is a great way to get a conversation started between your patients and their friends about your care.
Get more recommendations
Encourage your patients to recommend you on Facebook
On your Facebook page, there is a section for recommendations. Your patients can give you a star rating and write a quick testimonial that will show on your page, and on their timeline.
Need some help with your Upper cervical practice's social media presence?
Dr. Bill Davis is the Founder and CEO of uppercervicalmarketing.com. His goal is to spread the word about the best-kept secret in health through Upper Cervical Specific Business and Marketing Solutions.