Do You Know Where Your New Patients Are Coming from?
To be successful in practice it is important that you know your statistics. So if you don’t know the percentage of new patients you receive from internal sources versus external sources that would be a good place for you to start.
Have your office manager or CA research that for you and present you the numbers at your next staff meeting. You may be surprised.
So if you are not seeing a majority of your new patients from internal sources, what are some ways that you can increase referrals from internal marketing?
We will look at some of these other internal marketing strategies in other blog posts, but today were going to focus on email based upper cervical chiropractic newsletters.
Why to Use Email Newsletters
Newsletters have been an effective business tool for decades. Newsletters have 2 basic purposes; patient loyalty and referral generation.
A loyal and excited patient is an incredible asset for an upper cervical practice. Each of us have had that patient that has a magical combination of qualities. They have had tremendous results with care, are an amazing influencer within their friends and families and love telling people about upper cervical chiropractic and your office. These types of patients can be the original source of literally hundreds of referral patients.
But unfortunately not all of our patients are this type of upper cervical chiropractic evangelist.
Many of your patients may have had tremendous results, love you and your office but have never referred anyone for care.
The tools discussed above are all great avenues for helping more patients refer their friends, family and acquaintances.
So how does a newsletter improve loyalty?
A monthly email newsletter that has been put together in a professional, attractive, informative, and actionable way will give your patients more confidence in upper cervical chiropractic and your office.
Newsletters allow you to keep your patients connected to your office. By giving them valuable information, such as:
- referral specials
- upcoming events
- office news
- health and wellness tips
- patient testimonials
- connections to your social media
- links for them to do online reviews with yelp, Google and others
- recent blogs and articles
- and more!
Referrals are an essential part of any successful upper cervical chiropractic practice. Seeing at least 50% (70 to 90% is better) of all your new patients from internal marketing-based referrals is ideal.
The longer you are in practice, the more of your new patients should come from internal sources. As long as your practice is growing, your new patients from internal marketing percentage, should continue to increase.
An email newsletter is a monthly reminder to all of your new and existing patients of who you are and what you do.
And if you create easy opportunities within the upper cervical chiropractic newsletter for them to share the information, you are helping your patients become better referrers.
A great service to use for email newsletters is GetResponse. They have a 30 day free trial. And after that it’s $12-$15 per month. This service will allow you to upload your email list, place an opt in box on your website and Facebook and give you great statistics on open rates, clicks and shares. They also have hundreds of free images included in the service for you to utilize in your newsletters. It is well worth the cost.
Email newsletters are an awesome way to build patient loyalty and create referrals. But many doctors don’t have the time or the knowledge to create an email newsletter that works. If you spend your valuable time creating a newsletter and hardly anyone opens it, it would be very frustrating.
A good open rate is at least 30%. At uppercervicalmarketing.com our email newsletter programs consistently have 40 to 50% or more open rates. If you are looking to increase your new patient referrals without using your valuable time, just click below to learn about our Upper Cervical Chiropractic Newsletters.