When potential new patients are looking for information about your office, they will search for your online reviews. Google reviews would be the most important in my opinion because they appear within the search results.
These Google reviews also matter to your local search engine rankings, the number one -ranked site frequently will have 33% more customer reviews than the average number 7 -ranked site.
Google reviews which customers write through their Google plus pages are even more important than reviews written on other sites like yelp and CitySearch according to some experts.
Since July 2011 Google has shown only Google reviews to potential new patients who see your local listing and search results. Which means that unless your potential new patient goes to yelp or CitySearch there will be no way for them to know how many reviews you have on those sites.
In May 2012 Google places merged with Google plus, which has made it somewhat more difficult to get online reviews into your Google search results. But I’m going to give you a great resource for that later.
As discussed above, Google reviews are the most important. But it’s also good to get reviews on other sites as well. According to online reputation expert Jeff Bridges Yelp, CitySearch, and Insider pages are considered to be the most dominant review sources. They license and syndicate their content to downstream sites (see picture), many of which you may not be familiar with, (but do get lots of traffic.)
The only problem with yelp is that unless your patient is a regular user of yelp, the review will likely be hidden. So, CitySearch may be a better way to go. It just depends on the types of patients that you have in your practice. You can also get reviews on your Facebook business page.
To get Google reviews your patient needs to be on Google plus, now. Here’s an example of a flowchart that you could create to make it easy for your patients to give you Google reviews. After you create the flowchart just attach it to a series of emails as I describe below.
It is very possible to get 10-15 online reviews in only a couple of days using a series of emails and an incentive as recommended by Matthew Loop, a social media expert (such as a half hour massage or a gift card to a restaurant).
Here is how to do it:
Subject: I need your help. Please open
Thank you in kind for opening this email. Here at my chiropractic office, we always love taking care of you, your family and friends.
This is what our office is all about – helping our patients on their road to optimal health and wellness.
We want to take more responsibility for the health of people in our community and the best way to do that is to get the word out.
We are asking that you help us in this effort by taking a few minutes to post a positive review about our office if you’ve been a patient here.
It can be a simple testimonial of how we’ve helped you recover from a symptom, or letting others know that we have a happy, friendly team… or any way in which we have helped you.
Doesn’t have to be long- just a couple lines is fine and it will probably take you only two minutes!
When you complete the review by Friday evening (9/27/13) at 6pm EST, just forward me a quick email at email@example.com and I’d like to give you a special gift (valued at $50). Wait until you see what it is, you’ll be VERY happy. That’s my personal guarantee.
(Attach flowchart for Google reviews with links)
If you are a regular user of yelp, just go ahead and post on Yelp at the link below.
[Your practice’s Yelp link]
If you do not want to do the Google review or yelp review, you could very simply leave us a review at CitySearch.
[Your practice’s CitySearch link]
We are eager to see what you have to say!
Thanking you so much for your help and let me know if you have any questions,
John Doe, DC
PS – Go right now to one of the links above and email me before Friday evening (9/27/13) at 6pm EST to claim your special gift!
Subject – 4 Hours Left… HURRY!
I just wanted to make sure you received the special email I sent on Tuesday. There are only a few hours left to take advantage! See below for details. Thanks 🙂
– John Doe, DC
Then just copy and paste your previous email here.
To put your online review gathering process on autopilot sign up to be part of our 5 Star Doc service. Just click the image below to learn more.