How to Harness the Power of Video to Reach More People

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Power of Video Marketing for Chiropractors

The very first article that I ever wrote for this blog was about the power of video marketing. Seven years later I am still talking about the importance of videos in you chiropractic marketing system. Video has been a constant in digital marketing and it doesn’t seem to be going anywhere.

video marketing for chiropractors, power of video marketing

Here is just some of the evidence:

Video is a powerful way to reach people online and it is growing more powerful year-by-year.

If you’re not currently utilizing video for the marketing of your upper cervical practice you are missing out on a huge number of new patients.

Ways to Use Power of Video

There are many ways to use videos for your upper cervical practice.

Today I’m going to focus on three that are extremely effective.

  1. Video Testimonials
  2. Doctor Videos
  3. Whiteboard Videos

Video equipment

It is important that you have some basic equipment in order to capture a video effectively including:

  • Tripod in order to hold your smartphone or tablet (you do not want your video to be shaky)
  • Lapel mic (you want people listening to the video to be able to hear it)

If you have these two basic pieces of equipment that you can purchase for less than $50 on Amazon it will make a tremendous difference in the quality of your videos.

Video Testimonials

Social proof is a major factor in digital marketing success. One of the best ways to capture social proof for your practice is by using the power of video testimonials. The best video testimonials will capture the before and after state of the person.

Here are some questions to have your patient answer in a video testimonial:

  • What was life like for you before coming into our office?
  • What is life like now?
  • What can you do now that you were not able to do before?
  • How has your quality of life changed since coming to our office?

We use video testimonials in our marketing all the time. Both for clients and to feature the results that we get for doctors. Here are some examples of how we use the before-and-after principle in our case studies.

Doctor Videos

In addition to video testimonials, videos recorded of you and your team can be extremely effective.

Here are some ways to use in office videos effectively:

  • Explanation Videos
  • Frequently Asked Questions Videos
  • Demonstration Videos

Explanation Videos

A simple video that explains upper cervical or a particular condition that upper cervical can help can be very effective. Ideally, you want to keep these types of videos around two minutes and make them simple enough that a 10-year-old can understand it.

Frequently Asked Questions on Videos

Another effective video is to simply maximize the power of video is by answering common questions you get in the office. Any time that you are asked a question by a new or existing patient write it down and then make a short video asking the question and then answering it. If one patient has the question then likely many others do as well.

Demonstration Videos

The last type of in-office video that we have seen success with is demonstration videos. You can do walk-through videos where you talk about different aspects of your practice. Office tours can work well. Depending on your technique and actual adjusting demonstration can be effective. If you use additional therapies you can talk about how you utilize those and demonstrate the protocols. Really it’s about giving people a behind-the-scenes look at what happens in your practice to build trust, credibility, and likability.

Whiteboard Videos

Whiteboard explainer videos continue to be an effective marketing tool. We create these as a standalone product that you can take a look at here. Or as part of our full marketing system.

Whiteboard videos are powerful tools to communicate who you are, what you do, and how people can get started with your practice. Most people would rather watch a video than read through paragraphs of text, so having a whiteboard video on your website and social media is very useful when it comes to attracting new patients and patient education.

Using video in your Upper Cervical Practice’s digital marketing strategy is an absolute must. But recording videos is just the beginning. Our system is designed to not just help you create videos like this but also optimize and promote these videos so that people will see them and engage with you for an initial consultation.

If you would like to learn more about the power of video marketing and our Integrated Marketing System specifically designed for the Upper Cervical Practice give us a call at 877-252-1230.

About the Author: Dr. Bill Davis
Dr. Bill Davis is the Founder and CEO of His goal is to spread the word about the best-kept secret in health through Upper Cervical Specific Business and Marketing Solutions.
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