The very first article that I ever wrote for this blog was about the importance of video marketing. Seven years later I am still talking about the importance of video marketing. Video has been a constant in digital marketing and it doesn’t seem to be going anywhere.
Here is just some of the evidence:
Video is a powerful way to reach people online and it is growing more powerful year-by-year.
If you’re not currently utilizing video for the marketing of your upper cervical practice you are missing out on a huge number of new patients.
There are many ways to use videos for your upper cervical practice.
Today I’m going to focus on three that are extremely effective.
It is important that you have some basic equipment in order to capture a video effectively including:
If you have these two basic pieces of equipment that you can purchase for less than $50 on Amazon it will make a tremendous difference in the quality of your videos.
Social proof is a major factor in digital marketing success. One of the best ways to capture social proof for your practice is by recording video testimonials. The best video testimonials will capture the before and after state of the person.
Here are some questions to have your patient answer in a video testimonial:
We use video testimonials in our marketing all the time. Both for clients and to feature the results that we get for doctors. Here are some examples of how we use the before-and-after principle in our case studies.
In addition to video testimonials, videos recorded of you and your team can be extremely effective.
Here are some ways to use in office videos effectively:
A simple video that explains upper cervical or a particular condition that upper cervical can help can be very effective. Ideally, you want to keep these types of videos around two minutes and make them simple enough that a 10-year-old can understand it.
Another effective video is to simply make videos about common questions you get in the office. Any time that you are asked a question by a new or existing patient write it down and then make a short video asking the question and then answering it. If one patient has the question then likely many others do as well.
The last type of in-office video that we have seen success with is demonstration videos. You can do walk-through videos where you talk about different aspects of your practice. Office tours can work well. Depending on your technique and actual adjusting demonstration can be effective. If you use additional therapies you can talk about how you utilize those and demonstrate the protocols. Really it’s about giving people a behind-the-scenes look at what happens in your practice to build trust, credibility, and likability.
Whiteboard videos are powerful tools to communicate who you are, what you do, and how people can get started with your practice. Most people would rather watch a video than read through paragraphs of text, so having a whiteboard video on your website and social media is very useful when it comes to attracting new patients and patient education.
Using video in your Upper Cervical Practice’s digital marketing strategy is an absolute must. But recording videos is just the beginning. Our system is designed to not just help you create videos like this but also optimize and promote these videos so that people will see them and engage with you for an initial consultation.