How to Know What You Should Be Spending On Marketing in 2019

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One of my favorite quotes by Dr. BJ Palmer is “early to bed, early to rise, work like hell, and advertise!”BJ understood the importance of marketing and advertising to reach the most people in your community. Word-of-mouth referrals is not enough. There are too many people that are sick and suffering in your community. And they have no idea you exist and have never met any of your patients. But, it's important to get your marketing spending RIGHT.

Effective Marketing

Marketing is an essential part of a business. Your chiropractic practice is a business. So it’s important to have a chiropractic marketing budget established every year for your practice. You can  utilize this budget to connect with potential new patients digitally, internally, and externally. Marketing, when done right, will be effective and you'll reach more people who need you!

marketing budget











How Much Do I Spend?

The latest research says that small businesses should be spending between 7 to 8% of gross revenues on marketing each month.

So, if your UC practice is collecting $25,000 per month, you should be spending about $1875 per month on marketing.

Our integrated marketing programs are designed to provide you with a customized chiropractic marketing plan and the tools to execute it internally, externally, and online.

Overall, we have designed our programs to work effectively in small, medium, and large competitive markets.

Each of our marketing programs focus on different sized practices:

  • Our silver plan is an effective program for a practice with a smaller marketing budget. These doctors are typically collecting approximately $15,000 - $20,000 per month.
  • Also, our gold plan is ideal for practices in medium-sized markets collecting between $20,000 and $30,000 per month.
  • And our platinum plan is great for practices collecting more than $30,000 per month and are in large competitive markets.

So regardless of the size your practice or the location of your practice we have a marketing program that is designed for your success.

By the way, if you would like to take a closer look at our Upper Cervical Marketing Programs we recommend setting up a short five-minute practice health screening with our team by giving us a call at 877-252-1230.

It’s time to take upper cervical to the world!


About the Author: Dr. Bill Davis
Dr. Bill Davis is the Founder and CEO of His goal is to spread the word about the best-kept secret in health through Upper Cervical Specific Business and Marketing Solutions.
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