Upper Cervical Website Traffic

funnel picture visit lead customerWhether you have 100 website visits per month or 10,000 all that traffic doesn’t matter unless you are turning those website visitors into leads and new patients.

So what do you do if you’re getting a significant amount of traffic but are not generating leads are new patients?

Simple. Focus on conversion. Focus on converting more of your website visitors into leads. To do this, decide on a compelling offer for your potential new patients, create a call-to-action to promote your offer, and launch a landing page with a form for visitors to submit their information to obtain the offer. Finally, test, measure, and iterate the whole process.

Here’s a detailed guide to each step in this sales and marketing conversion funnel:

Step 1: Decide on Your Offer

The offer is the most important part of any campaign. It’s the initial attraction that catches the attention of your website visitors and gives them a reason to fill out the form used to collect their information. Your offer should target the type of sales lead you’re trying to attract. For example, if you’re a doctor who loves taking care of kids, you want to create offers that will appeal to mothers trying to improve their children’s health.

Typical content offers include free reports, how-to ebooks (like this one!), Video series, or archived webinars. Other offers might include a phone or in person consultation. Of course, there’s no reason to be constrained by what’s typical. Use anything you think will work for your ideal patients.

Step 2: Create Calls-to-Action

Once you decide on your offer, create a few compelling CTAs. A call-to-action is a button or a link on a website that grabs a user’s attention and directs that user to a landing page. On the landing page, the user is prompted to complete a form and submit contact information in order to receive what’s being offered. By submitting that information, the visitor is then converted into a lead with whom you can follow up. Your call-to-action can be a button, text, an image, or html, but it should always include a link to the corresponding landing page. If you have an effective call-to-action, you’ll convert a high percentage of your website visitors into leads.

Here’s an example of a call-to-action for our Essential Step-By-Step Guide to Internet Marketing for the Upper Cervical Chiropractor:

Essential step by step guide to internet marketing e-book