Facebook ads have been an effective chiropractic marketing strategy for many years now. But as with everything in the internet marketing world they are always changing. Facebook regularly changes its algorithm. This makes it more difficult to do effective Facebook chiropractic ads.
So, let’s talk about the do’s and don’ts of Facebook ads in 2020.
So, here’s three don’ts of chiropractic Facebook ads.
According to Facebook ad policies you cannot use questions that ask about a person’s health status in your chiropractic Facebook ads. For example, “Do you have back pain?” Instead, you need to turn this into a statement. But, you even have to be careful with this as well.
When you make statements in a Facebook ad as part of your chiropractic marketing you have to be very careful in order to not violate Facebook ad policies. Any statement that could be insinuated as promising a cure will not be accepted.
Facebook may not even tolerate something as innocent as “Chiropractic Helps Back Pain” as they could consider that a truth claim for Facebook Chiropractic ads. Using assumptive language will frequently get your ad rejected. So stay away from using words like "will", "does", and even "has". Instead, you need to use words like "may". So for instance, "chiropractic may help back pain". I know it's ridiculous but this is Facebook's rules if you want to advertise on their platform you have to play by their rules.
Another issue with Facebook ad policies for chiropractor ads has to do with pictures. Facebook will generally not accept pictures with people in pain who have red painful areas highlighted.
If you would like to attempt to get a full understanding of Facebook’s ad policies you can read them here. But, be careful! Many things must be learned simply from trial and error. At Upper Cervical Marketing we do over $300,000 worth of chiropractic Facebook ads for our clients every year. Even our experts have trouble getting ads approved sometimes due to constant algorithm changes. The last thing you want to do is get your entire Facebook page and ad account banned because you don't understand the Facebook policies and procedures.
And here’s 3 dos.
If you are an online marketing do-it-yourselfer, chiropractic Facebook ads are still extremely effective as part of a comprehensive internet marketing strategy. But, keep in mind Facebook's compliance standards when you run chiropractic ads on Facebook. Also, be sure to include these as part of everything else you’re doing on Facebook, such as video content, live video, posts, pictures, etc.
Video content continues to be extremely important for effective Facebook marketing today. You can use your videos in chiropractic Facebook ads, boosted posts, and more. Facebook live videos are also an effective strategy for connecting with potential new patients. Successful chiropractic Facebook ads are frequently focused on video.
Without a doubt, keeping up with Facebook ad policies is extremely challenging and complicated. We have one full-time team member who only handles Facebook ads within our company. Attempting to run an upper cervical practice while keeping up with Facebook algorithm changes is not feasible. And it’s not just Facebook. Google consistently rolls out huge algorithm changes as well.
Doing internet marketing well is a constantly moving target and it’s important to partner with a company that understands it, keeps up with it, and can help you implement and innovate consistently online.
If you would like to talk with us about your upper cervical practice and see if we would be a good partner for you to reach people online through Facebook ads as part of a comprehensive integrated marketing strategy feel free to give us a call at 877-252-1230. We are here to help.