Facebook Ads in Chiropractic Internet Marketing
Facebook ads have been an effective strategy for chiropractic Internet marketing for many years now. But as with everything in the Internet marketing world they are always changing. Facebook regularly changes its algorithm and has made it more difficult to do effective Facebook ads for chiropractic practices.
So let’s talk about the do’s and don’ts of Facebook ads in 2019.
So here’s three don’ts.
Don’t Use Questions
According to Facebook ad policies you cannot use questions that ask about a person’s health status such as “Do you have back pain?” Instead, you need to make a statement but you even have to be careful with that.
Don’t Insinuate a Cure
When you make statements in a Facebook ad you have to be very careful in order to not violate Facebook ad policies. Any statement that could be insinuated as promising a cure will not be accepted. Even something as innocent as “Chiropractic Helps Back Pain” may not be tolerated by Facebook as they could consider that a truth claim.
Don’t Use Pictures with Red Painful Areas
Another issue with Facebook ad policies for chiropractic ads has to do with pictures. Facebook will generally not accept pictures with people in pain who have red painful areas highlighted.
If you would like to attempt to get a full understanding of Facebook’s ad policies you can read them here https://business.facebook.com/policies/ads/. But I will warn you that many things have to be learned simply from trial and error. We do over ¼ of $1 million worth of Facebook ads for our clients every year and even our experts have trouble getting ads approved sometimes due to consistent algorithm changes.
And here’s three dos.
Do Run Facebook Ads
Facebook ads are still extremely effective as part of a comprehensive Internet marketing strategy. But ads must be run within Facebook compliance standards and part of everything else you’re doing on Facebook such as video content, live video, posts, pictures, etc.
Do Record Videos
Video content is extremely important on Facebook today. Videos can be used in Facebook ads, boosted posts, and other ways on your page. Facebook live videos are also an effective strategy for connecting with potential new patients.
Do Get Help
Without a doubt keeping up with Facebook ad policies is extremely challenging and complicated. We have one full-time team member who only does Facebook ads with our company. To attempt to run an upper cervical practice while at the same time keeping up with Facebook algorithm changes is not feasible. And it’s not just Facebook, Google just rolled out a huge algorithm change as well. Internet marketing is a constantly moving target and it’s important to partner with a company that understands it, keeps up with it, and can help you implement and innovate consistently online.
If you would like to talk with us about your upper cervical practice and see if we would be a good partner for you to reach people online through Facebook ads as part of a comprehensive integrated marketing strategy feel free to give us a call at 877-252-1230 we are here to help.