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Chiropractic advertising has significantly changed in the past 10 years. While there are still some chiropractors advertising on TV, radio, or newspaper ads the majority of chiropractic ads is now focused on digital channels. Facebook is by far the most popular for chiropractic Internet marketing. Facebook is also by far the most used social media channel today.
7 out of 10 Americans use Facebook. As of December 2019, Facebook had 2.50 billion active users. People use it more than any other site and spend a lot of time each day sharing content, reviewing posts, and contributing to conversations.
Here are some incredible Facebook statistics:
Previously in this blog, we have discussed what you should be posting on your practice’s Facebook page, and how you can grow the number of people who like your page. But today we’re going get specific about how to connect with local people in your community who are on Facebook every day through Facebook ads.
Facebook ads can be an important part of your chiropractic marketing strategy. There are a variety of ways that you can use Facebook to promote your upper cervical practice to your local community. This would include boosting your posts, promoting your page to receive more likes, creating an offer that can be promoted, and creating Facebook ads for chiropractic marketing that drive traffic to a landing page, either on Facebook or on your website.
Let’s discuss each of these in detail:
When you post something on your Facebook business page only a small percentage of your fans actually see it. On average only about 2 to 6% of the people who have liked your page will actually see your post. So if you want more people to see your posts, you need to boost them. When you boost a post you are extending your reach for that post beyond just your number of fans to include friends of your fans as well, a specific geographic area, or a custom audience. This can be an excellent way to connect with your existing fans, but more importantly, with friends of your fans or others, you want to target. You can boost that post for as little as 5 dollars so it can be an excellent value for connecting with more people in your community.
Another strategy for connecting with more people in your community is by promoting your page. On your admin page if you click on the left-hand side of the page, the button that says promote page it will open a new window with a variety of options. You will be able to choose the location you would like your ad to show in, the interests that the people have, the age and gender of the people, your budget and when you want your ad to be shown. So if you want to connect with more people in Louisville, Kentucky who have migraines headaches, are interested in natural health, and are thirty-five-year-old women you can do that. This can be a powerful strategy.
Another option that Facebook gives you is to be able to create an offer. You do this by going to your Facebook page, and going to the section where you can place a post. You will see that there are three options there status, photo/video, offer/event. When you choose offer/event you will have the ability to create a special offer and promote it to whoever you want to within your local community. You can create an offer for a complimentary consultation, a new patient special, a landing page that you have with an e-book or video series, etc. Once again, this can be an excellent way to connect with new people in your community with a call to action.
Lastly, we are going to discuss how to use Facebook ads to drive traffic to a landing page. The first step is having a landing page that is ready to convert the person once they go there. If you haven’t read our five key elements of a landing page, you should.
Once you have a fantastic landing page, and a compelling offer the next step is to drive traffic to that landing page. Facebook ads are an excellent strategy. Here are some best practices when it comes to Facebook ads:
The first step is to learn if Facebook ads would be a good strategy for your area.
Give us a call at 877-252-1230 to discuss your upper cervical practice.