How to Use the 7 Learning Styles to Communicate Effectively in Your Upper Cervical Practice

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Upper cervical practices should know that there are 7 ways that human beings learn information.

The 7 ways are known as the 7 learning styles and they include:

  1. Visual (spatial): prefer using pictures, images, and spatial understanding.
  2. Aural (auditory-musical):  prefer using sound and music.
  3. Verbal (linguistic):  prefer using words, both in speech and writing.
  4. Physical (kinesthetic):  prefer using your body, hands, and sense of touch.
  5. Logical (mathematical):  prefer using logic, reasoning, and
  6. Social (interpersonal):  prefer to learn in groups or with other people.
  7. Solitary (intrapersonal):  prefer to work alone and use self-study.

According to recent research visual learners are the largest group. This is important for you to understand when working with new patients to communicate ideas and understanding related to upper cervical care.

When conducting your report of findings with new patients the more effectively you can utilize visual demonstrations of the upper cervical misalignment the better.

But you also want to keep in mind the other learning styles.

We tend to default to our own learning style when presenting information so it’s important for you to understand what your learning style is so you know your tendencies. If you don’t already know your learning style you can take a learning style quiz here.

Let’s take a look at how you can utilize the 7 learning styles in your upper cervical practice to effectively communicate upper cervical.

Visual Learners

As the largest group within your upper cervical practice visual demonstrations using pictures, images, and spatial understanding are critical to effective patient learning.

We have some excellent posters in our store that demonstrate the upper cervical misalignment for you to utilize in your report of findings that make a tremendous impact on visual learners including:

effects of upper cervical misalignment posture changes and the misalignment
misalignment and the brain blood flow through the upper cervical spine

Utilizing these images as you describe the impact of the upper cervical misalignment on the health and life of your new patient can be extremely effective.

When conducting progress exams and also during your report of findings I would recommend a chart from Dr. Noel Lloyd that we also have available in our store here. The three phases chart pictured below is excellent at communicating how upper cervical care helps a person find fast relief, maximum recovery, and long-lasting results.

Using these types of posters and charts is a great way to connect with visual learners during your report of findings and progress exams.

maintenance of health

Aural Learners

Connecting with auditory learners can be a little more challenging. Auditory learners prefer using sound and music to learn, they essentially learn by listening.

While I would never suggest that you sing your report of findings 🙂 there are some ways that you can nurture this learning style.

The tone of voice that you use, your voice pace and your voice inflection can have a dramatic impact on auditory learners actually remembering what you say.

Stay away from monotone.

Changing your tone of voice, sometimes talking faster in order to encourage excitement and lowering your voice to emphasize certain points of your report of findings can all be effective with auditory learners.

You can also help stimulate your auditory learners by having music playing in the office.

Auditory learners will often need you to talk them through the cause or program extensively.

How to Use the 7 Learning Styles to Communicate Effectively in Your Upper Cervical Practice
How to Use the 7 Learning Styles to Communicate Effectively in Your Upper Cervical Practice
How to Use the 7 Learning Styles to Communicate Effectively in Your Upper Cervical Practice

Verbal Learners

A verbal learner needs to say it themselves in order to understand it.

It’s important to ask questions in your report of findings for all learning styles but especially verbal learners.

They need to be able to talk it out in order to truly understand it.

Some the best questions to ask throughout your report of findings are:

  • “does that make sense”
  • “can you understand how…”
  • “Describe to me what you understand so far”
  • “what questions do you have so far”

As you work with a primary verbal learner in your report of findings and progress exams it is important that you consistently ask questions and allow them to essentially teach themselves what you are attempting to communicate.

Kinesthetic Learners

Kinesthetic learners are physical learners meaning that they need to physically feel what you’re saying in order to truly understand it.

Ways to connect with kinesthetic learners include demonstrating something within your own body such as a head tilt or other postural changes and then having them create the same postural change and feel how that impacts their body as well.

Kinesthetic learners also do well with handheld models where you can show them anatomy and then have them feel the models and manipulate them themselves.

Logical Learners

Logical learners prefer using logic, reasoning, and systems to understand a new topic. If you are a logical learner it will be very easy for you to communicate with others who are also driven by understanding through logic, reasoning, and systems but if you are not it’s important for you to know that so you can change the way you communicate in these circumstances.

This is again why it’s important to understand what kind of learner you are.

Upper Cervical Chiropractic is extremely logical and it will make a tremendous amount of sense to logical learners.

Using visual demonstrations like the posters and charts we talked about above while also showing the patient their own x-rays is extremely effective at communicating with logical learners.

Social Learners

Social learners prefer to learn in groups or with other people. These individuals are ideal participants in your healthcare classes (patient orientation class). A good patient orientation class will also encapsulate all of the other learning styles that we discussed so far.

If you are not currently doing a new patient orientation class I would highly recommend that you do one on a consistent basis (one time per week or at least one time per month).

Here are some resources to help you:

Solitary Learners

Solitary learners prefer to work alone and use self-study. These are great patients to provide a booklet to in order for them to continue to learn and educate others on their own.

Once again in our store, we have a tremendous resource to help with your solitary learners which is an eight-page Upper Cervical Specific Report of Findings Booklet.

personalized R1 booklet

Knowing how patients learn and also knowing that many people will have a mix of many of these styles is an important part of effectively communicating upper cervical to both new and existing patients.

It’s Time to Take Upper Cervical to the World!

About the Author: Dr. Bill Davis
Dr. Bill Davis is the Founder and CEO of His goal is to spread the word about the best-kept secret in health through Upper Cervical Specific Business and Marketing Solutions.
UCM Practice Growth Systems (Upper Cervical Marketing) we specialize exclusively in helping Upper Cervical Practices grow through marketing strategies and practice growth coaching.
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