YouTube is a search engine. In fact it’s the number two most popular search engine in the world. And it’s owned by the number one search engine in the world Google. So you want to make sure that if you are attempting to do online marketing yourself that you’re not ignoring it.
YouTube can be an excellent way to produce new patients for your Upper Cervical Practice if it is used effectively as part of a comprehensive online marketing strategy.
The first step is to make sure you get great videos that people will watch all the way to the end.
Keeping viewers watching all the way to the end or as long as possible is called audience retention.
YouTube has gone on the record saying: “Audience Retention” is a HUGE ranking factor.
All Upper Cervical Doctors have tremendous patient stories that they should be accumulating. If you are unsure on how to get a great video testimonial go back and read video testimonials part one and video testimonials part two.
In these articles we cover important topics such as:
After you have recorded great videos and they are optimized for conversion, you then want to upload them to your practice YouTube channel. If you do not currently have a YouTube channel for your practice go here to get step-by-step instructions.
Once you get the video onto your YouTube channel next you want to make sure that it is search engine optimized properly.
There are several steps to take when it comes to optimizing your videos for YouTube.
Here is a basic overview:
The YouTube SEO process like any other search engine optimization begins with keyword research.
The first step is to generate a list of potential keywords for your videos.
One of the best ways to do this is to use the YouTube’s Search Suggest feature.
All you need to do is head over to YouTube and pop in a word or phrase…
… and YouTube will hand you a bunch of keywords related to what you typed in.
For instance, if you had a video testimonial from a migraine patient and you typed in migraines to the YouTube search bar you would get the following suggestions:
These are good keywords because these are phrases that people are actually typing into YouTube on a regular basis.
You can also search within YouTube for the word “migraines” and look at the top 10 video search results. This can give you ideas for keywords. Look at the titles and descriptions for commonly used words. You can do the same thing for all of the other suggested keywords from YouTube such as “migraines explained” “migraines relief” etc.
You can then get even more suggestions if you put the suggestions into the search results such as “migraines relief”.
Once you have gone through all of the suggested keywords and put them in the search bar and got the suggestions and also looked at the videos that are the most popular you should already have a nice list of keywords.
Next you want to choose one keyword to really focus on for this particular video.
Once you have your focus keyword the next step is to create an optimized title that is a few words long and includes the major keyword for which you want to your video to rank. Let’s say the keyword we were using was “migraines relief” a good optimized title may be:
Migraines Relief: Natural Approach Relieves Migraines in Chicago Illinois
This can be a good title because it not only uses the main keyword but also another keyword with a local qualifier “Migraines in Chicago Illinois”.
Tags are your next step. You can put tags into your video that include your main keyword and other relevant keywords. Remember again that YouTube cares more about how long people spend watching your video than how many people watch it. Use ample, relevant keywords. Make sure they fit with your brand and that they will interest the people for whom the video was intended.
Too many people include only a few sentences in their video description, but this can seriously impact your ability to include keywords and communicate with the algorithm. Do not be afraid to include several hundred words — almost the length of a short blog post. Articulate your key points from the video and make it easy for the spiders to see the value this video offers.
Within this description, you want to make sure you use plenty of relevant keywords. This will help you optimize your video for both YouTube and Google. Remember that there are certain keywords that can even result in videos ranking on the first page of a general Google SERP. Identify relevant keywords and add them here.
Along the same lines as the full description, closed captions or a transcript makes it easier to articulate the value of your video. These features also make it easier for potential patients to use your information as they desire, such as watching the video on mute so as to not disturb coworkers.
Follow these steps to optimize your videos for YouTube and give you the best opportunity to connect with new patients through this powerful search engine.
To learn more about online marketing get free access to our Online Marketing Overhaul Mini Class by clicking the image below: