Importance of Online Reviews to Your Chiropractic Internet Marketing

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All doctors want more new patients, but in order for you to attract new patients, your upper cervical practice must stand out from the crowd.

To truly compete for new patients, you have to invest online marketing dollars intelligently.

Your patients come to you because they can’t get the level of care that your practice can provide elsewhere. When people find you online, they have to be able to see that, or they’ll find another doctor who looks better online by comparison.

Working smarter.

JackMyRep, a firm that provides online reputation management services as part of a comprehensive Internet marketing campaigns, believes in working smarter. They encourage their clients to ask patients for reviews and feedback, sending out electronic surveys or having them fill out a questionnaire in the office. But unlike other Internet marketers, they’ll actually take legal assignment over those reviews and post them online themselves.

68% of small businesses don’t consider their online reputation. If you show your patients that you care about what they have to say, you’re already in the top third. But the higher you climb, the harder it gets.

You’ve been there.

Running a small business means being a CEO and being an assistant. Many practices don’t considered posting positive patient reviews themselves because they don’t want to get into legal trouble. However, some physicians have done their research and know that patient reviews are essential to establish trust.

Maybe you know that 79% of consumers trust chiropractic online reviews as much as personal recommendations. This makes everyone who walks through your door a potential ambassador.

Spreading the word.

Say you’ve collected your patients’ reviews. They’ve told you why they come to you and no one else. They’ve given you feedback on what you can do to stay competitive next year. But what do you do with this information?

Your natural inclination may be to post the reviews yourself. After all, they’re from your customers. You gathered the information and you don’t want them to jump through the hoops of posting them after they’ve already shared their precious time.

Tips on posting reviews.

But the truth of the matter is that posting these reviews is another animal. It takes time to figure out which review services to post to amongst the dozens of listing services that exist.

Moreover, you need multiple IP addresses to post these reviews. And if you don’t use proper authorization language, you don’t own the reviews.

JackMyRep knows that managing your online reputation can be downright dizzying. That’s why they’re experts in each of these listing services. They post reviews for their clients from multiple IP addresses, using proper authorization language to ensure that they own the reviews.

JackMyRep wants to see you thrive. The odds are stacked against small businesses, but they can give yours an edge. By leveraging technology, they’ll help you cut through the noise.

To learn more about chiropractic Internet marketing for your upper cervical practice download our free e-book the Essential Step-By-Step Guide to Internet Marketing for the Upper Cervical Chiropractor below:

Online Marketing Guide
About the Author: Dr. Bill Davis
Dr. Bill Davis is the Founder and CEO of His goal is to spread the word about the best-kept secret in health through Upper Cervical Specific Business and Marketing Solutions.
We understand the pain of losing valuable time and money… and what it can be like to hate your marketing. That’s why we specialize exclusively in upper cervical care and chiropractic online marketing.
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